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How To Use YouTube For Direct Response Advertising
It’s Guest Post Time!
Aaron Levy is our guest poster today who is looking at which advertising formats work best with YouTube, alongside the best metrics to track and an amazing new feature that hardly anyone knows about.
How To Use Schema.org Markup for Your Videos
If you are new to Schema.org markup, you are not alone. Schema.org is a joint project between Search Engine giants Google, Bing, Yahoo! and Yandex so it is fast becoming an important addition to your website to help your content get indexed.
In summary it provides clear structured information to the search engine spiders about rich content such as events, people, places, products, reviews and media content. A full list of current Schema.org types can be found here.
Creating or Updating a YouTube Channel Within the New Design
The latest YouTube updates brought with them a completely redesigned user channel layout. This means you now have different options to style and customise your channel. In this post I am going to run through the entire YouTube channel setup and customisation process using the new YouTube interface for those that have not set up a channel yet. You can skip to step 3 if you already have an existing channel.
How to Build and Setup a Video Studio
When the idea that Koozai would start producing digital marketing videos came up, we immediately started thinking big. We wanted our videos to be of professional quality but without the professional costs. Luckily we had already experimented with video in the past and we had a couple of softbox lights, a HD camcorder and a wired clip on mic in storage at Koozai HQ.
28 Video Sharing Sites To Upload Your MegaUpload Content To (Provided You Can Get It Back)
If you hadn’t heard the recent news, US authorities shut down the hugely popular MegaUpload video sharing website on 19th January 2012. It had about 150 million registered users, making it one of the most popular file sharing sites on the internet. It was accused of costing £320million in lost revenues on copyrighted material. However the majority of users had been using the service for legitimate uses include high performance video hosting.
New YouTube Updates: What You Need To Know
Having been one of the last few in the office to be legitimately shown the new YouTube updates, I didn’t get straight into trying them out, so for many this blog post might feel like old news. However I thought I’d still put together a list of some features that I think are worth explaining further and how you can use them to improve your YouTube experience.
Advertising on YouTube: An Overview
With the rise of advertising on the Google Display network and on mobile and tablet devices, many businesses may be missing out on the growing YouTube advertising opportunities.
YouTube is technically the world’s second largest search engine with millions of users searching the website each day. Exposing your brand or product to these people is now easier than ever and your options are as varied as you could ever possibly require.
YouTube Launches New Edit Feature
Do you want to quickly edit, rotate, adjust, stabilise or add a soundtrack to your published video footage? YouTube’s new edit option provides quick access to a comprehensive list of Quick Fixes, Effects and Audio.
It’s easy to access this new feature, simply click on the edit video button on the video player page or from within your uploaded videos list. The editor interface is gloriously simple and tools are categorised into tabs for quick fixes, effects and audio.
Picture the scene: You have something great to share with the world. You put in the effort and record a sensational video. You hover over the ‘submit’ button before finally releasing your content to the Internet, for all to see! 5 days and 10 views later you’re a bit annoyed that your sweat, blood and tears hasn’t gone viral. Surely this video was better than ‘Charlie Bit My Finger’? Well, great content is half of the work. Here’s the other half… Read more
Improve Your Videos with YouTube Creators & Vimeo Video School
You might be someone who has now got the kit, uploaded your first few videos and done a bit of promotion of your videos via social media. But how do you take your videos to the next level? There is no need to complete a video training course or buy lots of books, both of the major video hosting sites offer great tutorials and resources for free!





