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YouTube is a great marketing tool and can help build brand awareness in record time. In this short guide we look at ways to utilise this fantastic resource to enhance your Video Marketing and Digital Marketing efforts.
When it comes to video marketing you almost always think of YouTube, the leader of online video. However, this is just one segment of the market. Vine and Instagram are platforms with a burgeoning audience – and clever brands and marketers are taking full advantage. Here’s 10 great examples.
In this post I’ll cover the benefits and drawbacks of video distribution, versus keeping the video on your own site. This will include a look at what can work best for delivering you site traffic and conversions along with considerations about branding.
You are all my minions! I’m joking of course, but I do have a little confession to make – My interest in psychology means that I love a little social experiment here and there. What most of you won’t know is that two of my previous blog posts have been part of a study (Google Analytics and Cookies; Universal Analytics and Cookies). So for anyone that read either of these blog I want to thank you for your participation.
YouTube is the world’s second largest search engine after Google, so it’s important to consider it as part of your digital marketing strategy. In fact there are lots of different ways to advertise on YouTube, and since AdWords launched TrueView, it has become more cost effective and accessible for users.
To help you get started this post will answer all your YouTube advertising questions, from targeting types to costs. Read more
At the beginning of June, YouTube rolled out its new One Channel Design which is designed to carry across your channel branding and design on all different user devices. Channel art is now shown the same on iOS, Android and TV apps. There are also other benefits to channel publishers such as the ability to show a ‘trailer’ video to everyone who visits your channel that isn’t subscribed, plus showing off your videos and playlists is also a lot clearer on the channel.
Aaron Levy looks at which advertising formats work best with YouTube, alongside the best metrics to track and an amazing new feature that hardly anyone knows about.
Video is a powerful medium and when you create and promote your own they can be used as an additional marketing channel for your business. It’s also a unique and simple way to get a powerful message across to your audience and persuade and encourage potential or existing customers.
According to an article from eMarketer [see: Ad Agencies Shift Spend to Video] video advertising is the fastest growing format online.
The article estimates growth of about 40% in 2009 will continue at the same pace in 2010, with increases tapering slightly as online video marketing matures. Read more
YouTube is the second most visited site in the world and as social media dominates the communications airwaves, PR people are turning to sites like YouTube to promote their companies.
As an online platform, YouTube provides a continuous presence 24 hours a day, 7 days a week and it’s completely free. It also offers the notion of a brand channel, which provides an appropriate structure and context for a company’s video. Read more
Online video sharing has revolutionised the way in which we interact with media. With free access to a worldwide audience, it has become a forum for every possible form of expression; from serious political messages to entertaining home movies. Read more