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A week is a long time in the digital sector, and no one is feeling this more than Yahoo or in particular Yahoo’s CEO Carol Bartz. With rumour rife about her getting the boot earlier in the week, the latest twist sees the former search engine linked with the acquisition of Hulu, the online video provider.
Has the threat of being hung out to dry caused Bartz to desperately try and turn things around with this latest rumoured acquisition? Or is this just another yo-yo week for the typically unpredictable internet brand?
The digital market share for advertising spend in the UK has hit a new high, surpassing £4 billion and accounting for a quarter of total advertising spend according to recent figures.
Research conducted by the Internet Advertising Bureau (IAB) and accountants at PricewaterhouseCoopers (PwC) have revealed the UK advertising market grew year on year by 12.8% to 2010, topping the £4 billion mark.