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A new trend has emerged. Major online retailers are adopting video as part of their websites content. Reiterating what I’ve said before, video is massively engaging medium. Online retailers can adopt video for product reviews, questions and answers and branding.
In an increasingly competitive online marketplace, retailers want to stand out and create relationships with their customers. Video is more personable and influential.
As the internet evolves and web trends diversify, new marketing techniques emerge. Companies and businesses don’t want to get left behind and are constantly thinking of new ways to reach new audiences.
Well, take a bow video marketing. Not only is this an emerging marketing platform, but in recent times it has fully established itself as an effective way for businesses across a variety of sectors to promote new products and services. For those who are new to this platform, we shall take a look at what video marketing is and how you can benefit.
YouTube is the second most visited site in the world and as social media dominates the communications airwaves, PR people are turning to sites like YouTube to promote their companies.
As an online platform, YouTube provides a continuous presence 24 hours a day, 7 days a week and it’s completely free. It also offers the notion of a brand channel, which provides an appropriate structure and context for a company’s video. Read more
You might be someone who has now got the kit, uploaded your first few videos and done a bit of promotion of your videos via social media. But how do you take your videos to the next level? There is no need to complete a video training course or buy lots of books, both of the major video hosting sites offer great tutorials and resources for free!
It is finally out of development and ready for download.The theme aptly named “WordPress Video Theme” is just that and has a whole host of other goodies built in like:
Picture the scene: You have something great to share with the world. You put in the effort and record a sensational video. You hover over the ‘submit’ button before finally releasing your content to the Internet, for all to see! 5 days and 10 views later you’re a bit annoyed that your sweat, blood and tears hasn’t gone viral. Surely this video was better than ‘Charlie Bit My Finger’? Well, great content is half of the work. Here’s the other half… Read more
Everybody wants to be famous on YouTube, but many believe you just need to upload a video to YouTube, sit back and wait for the thousands of views to roll in. The reality is that there is so much content being uploaded to YouTube everyday, over 48 hours of content is uploaded every minute to be precise, you need to spend some time promoting your content.
I previously talked about just how big online video is and how you can edit a video for free, now let’s take a look at why you would want to create a video. Just like creating a website, you can create a video for any reason, but here are ten (plus a little extra bonus one) examples of online video usage:
Video is a powerful medium and when you create and promote your own they can be used as an additional marketing channel for your business. It’s also a unique and simple way to get a powerful message across to your audience and persuade and encourage potential or existing customers.
Do you want to quickly edit, rotate, adjust, stabilise or add a soundtrack to your published video footage? YouTube’s new edit option provides quick access to a comprehensive list of Quick Fixes, Effects and Audio.
It’s easy to access this new feature, simply click on the edit video button on the video player page or from within your uploaded videos list. The editor interface is gloriously simple and tools are categorised into tabs for quick fixes, effects and audio.
Having been one of the last few in the office to be legitimately shown the new YouTube updates, I didn’t get straight into trying them out, so for many this blog post might feel like old news. However I thought I’d still put together a list of some features that I think are worth explaining further and how you can use them to improve your YouTube experience.