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I previously talked about just how big online video is and how you can edit a video for free, now let’s take a look at why you would want to create a video. Just like creating a website, you can create a video for any reason, but here are ten (plus a little extra bonus one) examples of online video usage:
At the beginning of June, YouTube rolled out its new One Channel Design which is designed to carry across your channel branding and design on all different user devices. Channel art is now shown the same on iOS, Android and TV apps. There are also other benefits to channel publishers such as the ability to show a ‘trailer’ video to everyone who visits your channel that isn’t subscribed, plus showing off your videos and playlists is also a lot clearer on the channel.
As the internet evolves and web trends diversify, new marketing techniques emerge. Companies and businesses don’t want to get left behind and are constantly thinking of new ways to reach new audiences.
Well, take a bow video marketing. Not only is this an emerging marketing platform, but in recent times it has fully established itself as an effective way for businesses across a variety of sectors to promote new products and services. For those who are new to this platform, we shall take a look at what video marketing is and how you can benefit.
In this post I’ll cover the benefits and drawbacks of video distribution, versus keeping the video on your own site. This will include a look at what can work best for delivering you site traffic and conversions along with considerations about branding.
Picture the scene: You have something great to share with the world. You put in the effort and record a sensational video. You hover over the ‘submit’ button before finally releasing your content to the Internet, for all to see! 5 days and 10 views later you’re a bit annoyed that your sweat, blood and tears hasn’t gone viral. Surely this video was better than ‘Charlie Bit My Finger’? Well, great content is half of the work. Here’s the other half… Read more
Online video sharing has revolutionised the way in which we interact with media. With free access to a worldwide audience, it has become a forum for every possible form of expression; from serious political messages to entertaining home movies. Read more
YouTube is the second most visited site in the world and as social media dominates the communications airwaves, PR people are turning to sites like YouTube to promote their companies.
As an online platform, YouTube provides a continuous presence 24 hours a day, 7 days a week and it’s completely free. It also offers the notion of a brand channel, which provides an appropriate structure and context for a company’s video. Read more
Viral Video can be a hard task to get right but with the availably of big marketing budgets, T-Mobile are reaping the awards. It all started with T-Mobile’s first off the wall, hidden camera style stunt involving unsuspecting members of the public at Liverpool Street Station at 11am on 15th January 2009.
The latest YouTube updates brought with them a completely redesigned user channel layout. This means you now have different options to style and customise your channel. In this post I am going to run through the entire YouTube channel setup and customisation process using the new YouTube interface for those that have not set up a channel yet. You can skip to step 3 if you already have an existing channel.
Having been one of the last few in the office to be legitimately shown the new YouTube updates, I didn’t get straight into trying them out, so for many this blog post might feel like old news. However I thought I’d still put together a list of some features that I think are worth explaining further and how you can use them to improve your YouTube experience.
Video content has the ability to convey so much more than standard written content. It can demonstrate a point in much less time, the audio which accompanies it can have a dramatic impact on how it is interpreted, and the ability to show things in motion can make explaining or demonstrating things much clearer.
With the internet increasingly becoming saturated with video content, it is important to optimise your video if you would like to get it indexed and ranking.