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Picture the scene: You have something great to share with the world. You put in the effort and record a sensational video. You hover over the ‘submit’ button before finally releasing your content to the Internet, for all to see! 5 days and 10 views later you’re a bit annoyed that your sweat, blood and tears hasn’t gone viral. Surely this video was better than ‘Charlie Bit My Finger’? Well, great content is half of the work. Here’s the other half… Read more
Having been one of the last few in the office to be legitimately shown the new YouTube updates, I didn’t get straight into trying them out, so for many this blog post might feel like old news. However I thought I’d still put together a list of some features that I think are worth explaining further and how you can use them to improve your YouTube experience.
Online video sharing has revolutionised the way in which we interact with media. With free access to a worldwide audience, it has become a forum for every possible form of expression; from serious political messages to entertaining home movies.
Huge global events, such as the current swine flu outbreak, have helped raise the profile of social networking sites with video sharing capabilities, most notably YouTube. World leaders and health authority figures have been able to speak directly to millions of people in order to provide advice and information to halt a potential worldwide pandemic.
This kind of major news story being presented through an online forum highlights just how important sites like YouTube are in effectively communicating to a wider Internet savvy generation. So why not harness this same potential and use it for marketing purposes? The audience is constantly growing and the costs are extremely low, giving you the freedom to be creative and really help boost your site’s online presence.
There are of course many ways to advertise your company and products, be it covert or otherwise. Video marketing can be as simple as a quick demonstration video to a full-blown advertisement, giving fantastic scope for creating a real brand identity and style. Multi-national companies may well integrate a successful television campaign with an equally popular online version, helping to create a brand buzz; Cadbury’s and T-Mobile would probably be two leading recent examples of this. However, we don’t all have the resources to achieve this.
Just as with site copy, any video marketing you choose to do should remain focussed on exactly what your Website actually offers. Whether embedded on your site or being distributed through an external source, the ultimate goal is to drive incoming traffic and get customers in who will turn hits into sales. So whilst your video’s purpose may be simply to inform, ultimately a video user-guide isn’t going to serve its purpose if no one actually invests in the product or service you offer.
Striking a balance between simply shouting ‘buy me’ repeatedly and offering a service that, while useful, doesn’t manage to convert clicks into anything meaningful isn’t always easy. Creativity and originality is often what we find ourselves looking for, albeit subconsciously. If you can entertain, create attention and keep costs low then you’ll be on to a surefire winner; however, the theory is always easier than the practice unfortunately.
Overcrowding your site and external social networking sources with low-quality video isn’t going to have the desired effect, no matter how well-intentioned. If consumers stumble across your advert on YouTube, just as with a search engine text advertisement, you need to ensure the content of your message reflects that of your site and vice versa. Obviously you can’t expect to secure the same blanket coverage of some of the more established advertisers and aforementioned political messages, but ensuring a good quality video with purpose and a message is great way to boost your online credibility.
To get the very best out of your Internet video campaign you may well want to consider investing in a little professional assistance. At Koozai we offer fantastic online video marketing services suitable for companies of all sizes and from all backgrounds. Your corporate video will be submitted to the very best sources to ensure the optimum results, adding a fantastic audiovisual aspect to your online marketing strategy.
Viral Video can be a hard task to get right but with the availably of big marketing budgets, T-Mobile are reaping the awards. It all started with T-Mobile’s first off the wall, hidden camera style stunt involving unsuspecting members of the public at Liverpool Street Station at 11am on 15th January 2009.
The latest YouTube updates brought with them a completely redesigned user channel layout. This means you now have different options to style and customise your channel. In this post I am going to run through the entire YouTube channel setup and customisation process using the new YouTube interface for those that have not set up a channel yet. You can skip to step 3 if you already have an existing channel.
YouTube is the second most visited site in the world and as social media dominates the communications airwaves, PR people are turning to sites like YouTube to promote their companies.
As an online platform, YouTube provides a continuous presence 24 hours a day, 7 days a week and it’s completely free. It also offers the notion of a brand channel, which provides an appropriate structure and context for a company’s video. Read more
According to an article from eMarketer [see: Ad Agencies Shift Spend to Video] video advertising is the fastest growing format online.
The article estimates growth of about 40% in 2009 will continue at the same pace in 2010, with increases tapering slightly as online video marketing matures. Read more
Everybody wants to be famous on YouTube, but many believe you just need to upload a video to YouTube, sit back and wait for the thousands of views to roll in. The reality is that there is so much content being uploaded to YouTube everyday, over 48 hours of content is uploaded every minute to be precise, you need to spend some time promoting your content.
The digital market share for advertising spend in the UK has hit a new high, surpassing £4 billion and accounting for a quarter of total advertising spend according to recent figures.
Research conducted by the Internet Advertising Bureau (IAB) and accountants at PricewaterhouseCoopers (PwC) have revealed the UK advertising market grew year on year by 12.8% to 2010, topping the £4 billion mark.
For over a week now I’ve had something called Cosmic Panda enabled when I visit YouTube. Despite its catchy but pointless name, it is essentially a ‘theme’ to enhance the way the YouTube website is displayed. The Grey/White/Black colours with a large helping gradients make it fit in with current website design trends, but let’s look at some of the changes to its usability.
You might be someone who has now got the kit, uploaded your first few videos and done a bit of promotion of your videos via social media. But how do you take your videos to the next level? There is no need to complete a video training course or buy lots of books, both of the major video hosting sites offer great tutorials and resources for free!