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In this post I’ll cover the benefits and drawbacks of video distribution, versus keeping the video on your own site. This will include a look at what can work best for delivering you site traffic and conversions along with considerations about branding.
You are all my minions! I’m joking of course, but I do have a little confession to make – My interest in psychology means that I love a little social experiment here and there. What most of you won’t know is that two of my previous blog posts have been part of a study (Google Analytics and Cookies; Universal Analytics and Cookies). So for anyone that read either of these blog I want to thank you for your participation.
YouTube is the world’s second largest search engine after Google, so it’s important to consider it as part of your digital marketing strategy. In fact there are lots of different ways to advertise on YouTube, and since AdWords launched TrueView, it has become more cost effective and accessible for users.
To help you get started this post will answer all your YouTube advertising questions, from targeting types to costs. Read more
At the beginning of June, YouTube rolled out its new One Channel Design which is designed to carry across your channel branding and design on all different user devices. Channel art is now shown the same on iOS, Android and TV apps. There are also other benefits to channel publishers such as the ability to show a ‘trailer’ video to everyone who visits your channel that isn’t subscribed, plus showing off your videos and playlists is also a lot clearer on the channel.
It’s Guest Post Time!
Aaron Levy is our guest poster today who is looking at which advertising formats work best with YouTube, alongside the best metrics to track and an amazing new feature that hardly anyone knows about.
Video is a powerful medium and when you create and promote your own they can be used as an additional marketing channel for your business. It’s also a unique and simple way to get a powerful message across to your audience and persuade and encourage potential or existing customers.
If you are new to Schema.org markup, you are not alone. Schema.org is a joint project between Search Engine giants Google, Bing, Yahoo! and Yandex so it is fast becoming an important addition to your website to help your content get indexed.
In summary it provides clear structured information to the search engine spiders about rich content such as events, people, places, products, reviews and media content. A full list of current Schema.org types can be found here.
The latest YouTube updates brought with them a completely redesigned user channel layout. This means you now have different options to style and customise your channel. In this post I am going to run through the entire YouTube channel setup and customisation process using the new YouTube interface for those that have not set up a channel yet. You can skip to step 3 if you already have an existing channel.
When the idea that Koozai would start producing digital marketing videos came up, we immediately started thinking big. We wanted our videos to be of professional quality but without the professional costs. Luckily we had already experimented with video in the past and we had a couple of softbox lights, a HD camcorder and a wired clip on mic in storage at Koozai HQ.
If you hadn’t heard the recent news, US authorities shut down the hugely popular MegaUpload video sharing website on 19th January 2012. It had about 150 million registered users, making it one of the most popular file sharing sites on the internet. It was accused of costing £320million in lost revenues on copyrighted material. However the majority of users had been using the service for legitimate uses include high performance video hosting.
Having been one of the last few in the office to be legitimately shown the new YouTube updates, I didn’t get straight into trying them out, so for many this blog post might feel like old news. However I thought I’d still put together a list of some features that I think are worth explaining further and how you can use them to improve your YouTube experience.