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So you want to take your first steps into video editing but don’t fancy paying for expensive software to install on your PC (that probably won’t even run very well because you failed to notice the required high minimum specification of the software and you need to buy more RAM and a faster graphics card). Read more
If you hadn’t heard the recent news, US authorities shut down the hugely popular MegaUpload video sharing website on 19th January 2012. It had about 150 million registered users, making it one of the most popular file sharing sites on the internet. It was accused of costing £320million in lost revenues on copyrighted material. However the majority of users had been using the service for legitimate uses include high performance video hosting.
When the idea that Koozai would start producing digital marketing videos came up, we immediately started thinking big. We wanted our videos to be of professional quality but without the professional costs. Luckily we had already experimented with video in the past and we had a couple of softbox lights, a HD camcorder and a wired clip on mic in storage at Koozai HQ.
YouTube is the world’s second largest search engine after Google, so it’s important to consider it as part of your digital marketing strategy. In fact there are lots of different ways to advertise on YouTube, and since AdWords launched TrueView, it has become more cost effective and accessible for users.
To help you get started this post will answer all your YouTube advertising questions, from targeting types to costs. Read more
If you are new to Schema.org markup, you are not alone. Schema.org is a joint project between Search Engine giants Google, Bing, Yahoo! and Yandex so it is fast becoming an important addition to your website to help your content get indexed.
In summary it provides clear structured information to the search engine spiders about rich content such as events, people, places, products, reviews and media content. A full list of current Schema.org types can be found here.
At the beginning of June, YouTube rolled out its new One Channel Design which is designed to carry across your channel branding and design on all different user devices. Channel art is now shown the same on iOS, Android and TV apps. There are also other benefits to channel publishers such as the ability to show a ‘trailer’ video to everyone who visits your channel that isn’t subscribed, plus showing off your videos and playlists is also a lot clearer on the channel.
In this post I’ll cover the benefits and drawbacks of video distribution, versus keeping the video on your own site. This will include a look at what can work best for delivering you site traffic and conversions along with considerations about branding.
YouTube is the largest video sharing platform on the internet and it’s an incredibly important way to engage with users and expose your brand – especially if you use a personalised YouTube channel.
When it comes to video marketing you almost always think of YouTube, the leader of online video. However, this is just one segment of the market. Vine and Instagram are platforms with a burgeoning audience – and clever brands and marketers are taking full advantage. Here’s 10 great examples.
YouTube is technically the world’s second largest search engine with millions of users searching the website each day. Exposing your brand or product to these people is now easier than ever and your options are as varied as you could ever possibly require.
Aaron Levy looks at which advertising formats work best with YouTube, alongside the best metrics to track and an amazing new feature that hardly anyone knows about.