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So you want to take your first steps into video editing but don’t fancy paying for expensive software to install on your PC (that probably won’t even run very well because you failed to notice the required high minimum specification of the software and you need to buy more RAM and a faster graphics card). Read more
It’s Guest Post Time!
Aaron Levy is our guest poster today who is looking at which advertising formats work best with YouTube, alongside the best metrics to track and an amazing new feature that hardly anyone knows about.
If you hadn’t heard the recent news, US authorities shut down the hugely popular MegaUpload video sharing website on 19th January 2012. It had about 150 million registered users, making it one of the most popular file sharing sites on the internet. It was accused of costing £320million in lost revenues on copyrighted material. However the majority of users had been using the service for legitimate uses include high performance video hosting.
When the idea that Koozai would start producing digital marketing videos came up, we immediately started thinking big. We wanted our videos to be of professional quality but without the professional costs. Luckily we had already experimented with video in the past and we had a couple of softbox lights, a HD camcorder and a wired clip on mic in storage at Koozai HQ.
YouTube is the largest video sharing platform on the internet and it’s an incredibly important way to engage with users and expose your brand – especially if you use a personalised YouTube channel.
If you are new to Schema.org markup, you are not alone. Schema.org is a joint project between Search Engine giants Google, Bing, Yahoo! and Yandex so it is fast becoming an important addition to your website to help your content get indexed.
In summary it provides clear structured information to the search engine spiders about rich content such as events, people, places, products, reviews and media content. A full list of current Schema.org types can be found here.
YouTube is technically the world’s second largest search engine with millions of users searching the website each day. Exposing your brand or product to these people is now easier than ever and your options are as varied as you could ever possibly require.
The latest YouTube updates brought with them a completely redesigned user channel layout. This means you now have different options to style and customise your channel. In this post I am going to run through the entire YouTube channel setup and customisation process using the new YouTube interface for those that have not set up a channel yet. You can skip to step 3 if you already have an existing channel.
On the Internet, the written word has always dominated. Whilst a picture may be worth a thousand words, the word holds pride of place in online marketing and advertising. However, since the development of fully proliferated wireless access and high performance video technology integrated within the World Wide Web, the power of Video has really come into its own and it’s already becoming a multi-billion pound phenomenon across the globe.
The obvious example of the explosion of video on the Internet is from YouTube. The most popular video site on the Internet is owned and run by Google, the most powerful search engine company on the planet. If you want to advertise with a video on the front page of YouTube for a day, it will currently cost you a minimum of £25,000. Cheap enough if you’ve got that kind of budget. But what if you haven’t?
Internet analyst David Hallerman suggests that while Paid Search is very effective for direct marketing, nothing grabs the surfer’s ‘heart and mind’ like video advertisements.
Video Advertising is now considered an excellent choice if you want to drive brand awareness and sales. Research has shown that web users have higher levels of interaction with video than they do with traditional online image ads. The average surfer will click ‘Play’ on a video far more easily than committing to the click on a Paid Search ad.
Google have recently brought together the idea of PPC (Pay per Click) with Video Advertising in attempt to make the most of these rapid changes in the online advertising market. Like their PPC campaigns, marketers bid the maximum that they would pay per CPM (Cost per 1000 impressions). Google claim to offer a guarantee against overpaying by reducing the cost you actually pay to one cent more than the nearest next bid.
There are alternatives to the YouTube/Google monopoly, if you want to use Video Advertising as part of your marketing campaign. Many video advertisers charge via CPM. This type of advertising has exploded in the US, where sites such as MySpace offer a short 5 second video display at a cost of $25 per CPM. At the other end scale, the Wall Street Journal charges $90 per CPM.
In the UK, local search site SCOOT already offers video advertising deals. By building on their relationship with media group ITV, they offer localised video ads around online television programming. With SCOOT, 25,000 plays is just £500. Other companies offer more bespoke services and are therefore reticent to publish prices.
Recently, the Guardian predicted that by 2009, Internet Video advertising would outspend traditional television advertising for the first time. By 2012, it’s considered that £361 million will be spent on Internet Video advertising in the UK alone.
By 2009, to actively compete in the global marketplace, Video Advertising is an area of your online marketing campaign that you simply must factor into your budget. Whilst the costs are currently high with the most obvious main providers like YouTube, more cost effective video advertising services are being made available from smaller sources all the time.
If you can see video forming part of your marketing stratagy, take a look at our Video Marketing Services to evaluate whether we can help you.
Viral Video can be a hard task to get right but with the availably of big marketing budgets, T-Mobile are reaping the awards. It all started with T-Mobile’s first off the wall, hidden camera style stunt involving unsuspecting members of the public at Liverpool Street Station at 11am on 15th January 2009.
A new trend has emerged. Major online retailers are adopting video as part of their websites content. Reiterating what I’ve said before, video is massively engaging medium. Online retailers can adopt video for product reviews, questions and answers and branding.
In an increasingly competitive online marketplace, retailers want to stand out and create relationships with their customers. Video is more personable and influential.