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Social media has become a hugely influential tool in modern day marketing and advertising; however it has also left an indelible mark in the political landscape.
Okay, so it’s hardly a groundbreaking revelation that social media has been used as part of political campaigning. However, as we approach the local elections in the UK on May 5th, it’s worth having a look at how social media has been embraced by the political world and the impact it has had .
In my opinion, the foundation to any engagement in social media should be the ability to listen to what people are saying about you. Actively engaging in the conversions people are having about your business can be an extremely powerful marketing tool and the benefits can be as diverse as improving your site’s rankings to helping retain existing clientele.
One thing to keep in mind when tracking your business’s social presence is to not only concentrate on brand lead terms. Whilst it is key to see what’s being said about your company’s brand name, it is equally important to monitor phrases relating to the periphery of your business. Mentions of the products or services you provide should be monitored as well.
Who would have thought URL shortening services would ever be the cause of acute political embarrassment? Well, thanks to services like Ow.ly and Bit.ly, celebrities, governments and even anti-war campaigners have been hosting content on Libyan owned domains. Whoops.ly!
If someone told you that the US were helping and aiding Libya in receiving more web traffic, what would you think? After all, they are in the middle of military action and have imposed economic sanctions against Gadhafi’s regime, so why would they want to direct traffic to Libya?
Like most things, search engines are not going to tell you exactly how this is done, however it is widely accepted that Twitter profiles are scored by search engines to ascertain their authority. The more authoritative a profile, the more likely it is to signal to search engines that what is being tweeted is worthwhile content and should be displayed more predominantly in search results.
So what makes an authoritative Twitter profile? Well again there’s no definitive answer, but there is a general consensus that the following help determine a profile’s authority:
Born on March 21st 2006, the social networking site Twitter was quickly embraced worldwide as a way of communicating short messages to huge numbers of followers. As Twitter celebrates its fifth birthday, we take a look at the ways it has been used.
Whether it’s tweeting about random irreverence, revealing breaking news stories or helping to get messages out to the wider world, Twitter has been responsible for some memorable moments and at the centre of its fair share of controversies since2006. Let’s take a look at how it has helped shape the 21st Century, what we talk about and the way we do it has changed significantly as a result.
The tweeting business can be a very time consuming process, Tweet Spinner is a powerful application which can help you manage your tweets and interact with your target audience.
Top media gurus swear by the benefits of a targeted social media campaign; but who really has the time to monitor their Twitter account, let alone the mass audience it attracts? There is no doubt about it, social media can be a very time consuming activity. Fortunately, Tweet Spinner might just be able to help.
Tweet Spinner is a powerful application that carries out the more time intensive Twitter tasks for you, from managing followers to identifying your target audience. You can even schedule a range of Tweets and Direct Messages to keep your followers in constant loop. Read more
Google and Facebook have held low level talks with Twitter over a possible sale. The move values the micro-blogging site at around $10 billion (£6.2 billion).
Early suggestions are that little other than the valuation of Twitter has actually been discussed, which is believed to be in the region of $8 – $10 billion according to the Wall Street Journal. That’s more than double the $3.7 billion price tag reported a year ago!
At a time when social media platforms are becoming the most visited sites on the internet, new figures reveal Social Media drives just 3% of traffic to retail websites
The market research consultancy ForeSee, have released their latest Social Media Marketing Report today. They wanted to establish what drove visitors to websites, and to do so they surveyed approximately 10,000 visitors to the top 40 websites in the UK.
News gets around pretty quickly these days. Whether it’s a private email, a blog posts or an ‘innocent’ tweet -trouble lurks around every corner for the clumsy communicator.
Last week saw one of the most extraordinary, emotive and all-encompassing social media campaigns so far. Jan Moir, Cooks Source and ‘that’ Marie Claire blogger must be thinking they’ve got off pretty lightly compared with Judge Jacqueline Davies.
What has Jacqueline Davies done? She upheld a court decision to fine Paul Chambers for posting a threatening tweet. What was this hate-filled, vitriolic and ultimately illegal message?
“Crap! Robin Hood airport is closed. You’ve got a week to get your s*** together, otherwise I’m blowing the airport sky high!!”
It appears that real-time search could finally become a reality. Following our post earlier in the month, Twitter negotiating real-time search deal with Microsoft and Google, it looks like the ink is now drying on an agreement that will see the aforementioned search engines gain complete access to the social media site’s network.
This is a brave new world for search engines and could well change the way we view and use SERPs in the future. Bing and Google are now free to start developing ways to incorporate Twitter feeds into their searches, opening up unique opportunities for the respective engines and their users.
This time last week, who can honestly say that they had any more than a passing knowledge of oil distributor Trafigura or reputation lawyer firm Carter-Ruck? Whilst there may be a few out there, I’m reasonably confident that those numbers have swollen significantly over the last seven days.
How about Jan Moir? As a former Outstanding Woman Journalist of the Year, respected food critic with The Telegraph and more recently a columnist with The Daily Mail, you’re more likely to have read her work or heard the name discussed somewhere. Although, that said, she was still far from a household name.