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New functionality in Google Analytics includes the ability to track social interactions on your site and easily see data for this in the Analytics interface. The Google ‘+1′ button is automatically tracked and buttons such as ‘Tweet this’, ‘Follow us’ and ‘Like’ can be tracked alongside this by implementing some code on your site.
This functionality is only visible in the new version of Google Analytics, which is now available to everyone, so I’d recommend having a look around and getting used to this interface as it has so much extra functionality. It also only works with the latest version of tracking code, known as the asynchronous code, this is the one that goes before the </head> tag.
It’s been a turbulent time at Twitter HQ recently, what with the emergence of Google +, and search engines dropping full integration of their real time updates [See: Search Engine Syndication Woes Continue for Twitter].
With current investors looking for a return on their initial investment, and the microblogging company looking at new ways to monetise from its popularity, Twitter are looking to raise $800 million, pushing its value to $8 billion according to reports.
Just a couple of years ago Twitter was celebrating big-money tie-ins with both Google and Bing. Now, with the former already having dropped full integration, Microsoft could potentially follow suit.
For a company that isn’t supported by advertising, instead favouring sponsored Tweets and accounts, every revenue stream is crucial – particularly one that is potentially worth $30million. Whilst extension talks are ongoing; Twitter will no doubt be sweating over the much-needed investment whilst social search could be on the brink of another major upheaval.
One of the most important aspects of using Twitter for link building purposes is ensuring that your marketing activity helps foster a targeted following. This can be as simple thinking about what to write in a twitter bio to taking into account social media optimisation when designing a site.
Twitter can also be a great tool to help find relevant link prospects from which you can build relationships with and hopefully gain quality links in a natural way. Read more