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Two stories surfacing today have revealed that Twitter look set to launch their own photo sharing service, as well as possibly acquire AdGrok, the contextual keyword bidding platform, if rumours are to be believed.
Now given that Twitter seems to be mentioned in no context other than super injunctions and court orders (for what their users have been tweeting about), it comes as a nice surprise to hear their name synonymous with new services and possible buy-outs, other than the murky waters of online libel laws.
One of the key aspects of using Twitter to promote yourself, a business, service or product online is to grow a targeted list of followers.
When growing a following it’s important to keep in mind that you want to attract a targeted list of follows. In most cases the ‘right’ sort of followers are those who are interested in what you have to say and therefore more likely to make an interaction (e.g. re-tweet or visit).
A key area you can get the message across about what your Twitter account is about is through your bio; made up of your name, location, a 160 character introduction and one link. With so little real estate to work with, getting a succinct message that tells potential followers what you do and tweet about is key to attracting targeted followers.
Integrating Tweets into your display advertising is an excellent way to run promotions that change regularly. You can Tweet your message instead of creating a new creative.
As the social media platform continues to evolve we are seeing further integration between ‘social’ and other forms of online advertising. A great way to grow your Twitter follower base is to use the social templates in the Google AdWords Display Ad Builder.