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Twitter Blog Posts

  • Samantha Noble
    Bit.ly & Google Analytics

    Bit.ly have published a new tool this week which allows you to segment bit.ly social media traffic within Google Analytics.

    The tool can be found here – bit.ly Google Analytics Campaign Tool. You will be required to download a copy of the tool by choosing ‘File > Create a copy’

    Read more

  • James Perrin
    Twitter Ads set for UK Launch in October

    The micro-blogging site, Twitter, have plans to launch a UK-based advertising service which could be rolled out this October according to several sources.

    The Internet Advertising Bureau have announced that Twitter is in the process of finalising their brand partners before launching this new service. First launched in the US in April last year, brands will now have the opportunity to pay for promoted tweets, trends and accounts, which will be displayed on UK pages.
    Read more

  • James Perrin
    Twitter Raises $800 Million to Pay off Investors and Grow Advertising Business

    It’s been a turbulent time at Twitter HQ recently, what with the emergence of Google +, and search engines dropping full integration of their real time updates [See: Search Engine Syndication Woes Continue for Twitter].

    With current investors looking for a return on their initial investment, and the microblogging company looking at new ways to monetise from its popularity, Twitter are looking to raise $800 million, pushing its value to $8 billion according to reports.
    Read more

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