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Integrating Tweets into your display advertising is an excellent way to run promotions that change regularly. You can Tweet your message instead of creating a new creative.
As the social media platform continues to evolve we are seeing further integration between ‘social’ and other forms of online advertising. A great way to grow your Twitter follower base is to use the social templates in the Google AdWords Display Ad Builder.
The Internet Advertising Bureau have announced that Twitter is in the process of finalising their brand partners before launching this new service. First launched in the US in April last year, brands will now have the opportunity to pay for promoted tweets, trends and accounts, which will be displayed on UK pages.
It’s been a turbulent time at Twitter HQ recently, what with the emergence of Google +, and search engines dropping full integration of their real time updates [See: Search Engine Syndication Woes Continue for Twitter].
With current investors looking for a return on their initial investment, and the microblogging company looking at new ways to monetise from its popularity, Twitter are looking to raise $800 million, pushing its value to $8 billion according to reports.