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Twitter Blog Posts

  • Stephen Logan

    The world of football has learnt two important lessons about the Internet in as many days. After yesterday’s announcement that Tranmere Rovers were available to buy on eBay, Tottenham Hotspur striker Darren Bent made the kind of Twitter faux pas that would shame Habitat.

    First up Tranmere Rovers though. The small Wirral based club with a big reputation for giant killing may be League 1 also-rans, but they came into focus when their owner reacted furiously to their attempted sale on eBay. At $10m for an opening bid you wouldn’t have thought it would be much of an issue, but Chairman Peter Johnson thinks differently suggesting it’s “not a second hand bike we’re selling.”

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  • Samantha Noble
    Bit.ly & Google Analytics

    Bit.ly have published a new tool this week which allows you to segment bit.ly social media traffic within Google Analytics.

    The tool can be found here – bit.ly Google Analytics Campaign Tool. You will be required to download a copy of the tool by choosing ‘File > Create a copy’

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  • James Perrin
    Twitter Ads set for UK Launch in October

    The micro-blogging site, Twitter, have plans to launch a UK-based advertising service which could be rolled out this October according to several sources.

    The Internet Advertising Bureau have announced that Twitter is in the process of finalising their brand partners before launching this new service. First launched in the US in April last year, brands will now have the opportunity to pay for promoted tweets, trends and accounts, which will be displayed on UK pages.
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  • Anna Lewis
    Tracking Social Media in Google Analytics - New and Improved Functionality!

    social interactionsNew functionality in Google Analytics includes the ability to track social interactions on your site and easily see data for this in the Analytics interface. The Google ‘+1′ button is automatically tracked and buttons such as ‘Tweet this’, ‘Follow us’ and ‘Like’ can be tracked alongside this by implementing some code on your site.

    This functionality is only visible in the new version of Google Analytics, which is now available to everyone, so I’d recommend having a look around and getting used to this interface as it has so much extra functionality. It also only works with the latest version of tracking code, known as the asynchronous code, this is the one that goes before the </head> tag.

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