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The world of football has learnt two important lessons about the Internet in as many days. After yesterday’s announcement that Tranmere Rovers were available to buy on eBay, Tottenham Hotspur striker Darren Bent made the kind of Twitter faux pas that would shame Habitat.
First up Tranmere Rovers though. The small Wirral based club with a big reputation for giant killing may be League 1 also-rans, but they came into focus when their owner reacted furiously to their attempted sale on eBay. At $10m for an opening bid you wouldn’t have thought it would be much of an issue, but Chairman Peter Johnson thinks differently suggesting it’s “not a second hand bike we’re selling.”
The Internet Advertising Bureau have announced that Twitter is in the process of finalising their brand partners before launching this new service. First launched in the US in April last year, brands will now have the opportunity to pay for promoted tweets, trends and accounts, which will be displayed on UK pages.