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Twitter Blog Posts
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- SEO
- 1st Jul 2011
- Comment
Tips on how to use Twitter for Link Building
One of the most important aspects of using Twitter for link building purposes is ensuring that your marketing activity helps foster a targeted following. This can be as simple thinking about what to write in a twitter bio to taking into account social media optimisation when designing a site.
Twitter can also be a great tool to help find relevant link prospects from which you can build relationships with and hopefully gain quality links in a natural way. Read more
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- Social Media
- 6th Jun 2011
- 1 Comment
French News Broadcasters Banned From Saying ‘Twitter’ and ‘Facebook’
Just in case you didn’t believe the headline, I will have to say it again – after all it is worth repeating. That’s right, the French government are banning the use of the words ‘Twitter’ and ‘Facebook’ from being spoken on television or radio news programmes.
In accordance to a 1992 decree, commercial enterprises should not be promoted on news programmes and the French government have decided to uphold this stance. Before you say, “je ne comprends pas”, let’s have a look at what’s happened.
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- News
- 1st Jun 2011
- 1 Comment
Twitter Launch Follow Button as Google Unleash +1
It’s a big day for social buttons. Up first is Twitter, who have just announced that they will now be offering a follow button for third part sites. Secondly, the much vaunted Google +1 looks set to launch in the United States, bringing about, what we can only assume to be a big change to its SERPs and potentially algorithm.
So what’s the advantage of having a follow button for your website? Well, in the past you could happily point people towards your profile page, where they could make an informed decision on whether to follow you or not. Of course you can still do this, just as you can encourage these visitors to tweet your blog posts or product pages. However, now they can just follow you instantly, eliminating one of the processes that stand in the way of your Twitter profile gaining a new follower.
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- News
- 31st May 2011
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Twitter Distancing Themselves from Third Party Services
Two stories surfacing today have revealed that Twitter look set to launch their own photo sharing service, as well as possibly acquire AdGrok, the contextual keyword bidding platform, if rumours are to be believed.
Now given that Twitter seems to be mentioned in no context other than super injunctions and court orders (for what their users have been tweeting about), it comes as a nice surprise to hear their name synonymous with new services and possible buy-outs, other than the murky waters of online libel laws.
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- Social Media
- 13th May 2011
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First Injunction on Social Media: A Sign of Things to Come?
As the issue of injunctions and super injunctions have affected traditional media in the past, it appears that the prevention of information being publicised is now applicable to social media too. So, what kind of an effect will this have on the newest and most popular platform on the internet?
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- Social Media
- 8th Apr 2011
- Comment
The Mistaken.ly Strong Libyan Connection
Who would have thought URL shortening services would ever be the cause of acute political embarrassment? Well, thanks to services like Ow.ly and Bit.ly, celebrities, governments and even anti-war campaigners have been hosting content on Libyan owned domains. Whoops.ly!
If someone told you that the US were helping and aiding Libya in receiving more web traffic, what would you think? After all, they are in the middle of military action and have imposed economic sanctions against Gadhafi’s regime, so why would they want to direct traffic to Libya?
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- Social Media
- 8th Apr 2011
- 1 Comment
How Can Twitter Help Influence A Site's Rankings?
Like most things, search engines are not going to tell you exactly how this is done, however it is widely accepted that Twitter profiles are scored by search engines to ascertain their authority. The more authoritative a profile, the more likely it is to signal to search engines that what is being tweeted is worthwhile content and should be displayed more predominantly in search results.
So what makes an authoritative Twitter profile? Well again there’s no definitive answer, but there is a general consensus that the following help determine a profile’s authority:
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- Paid Search
- 6th Apr 2011
- Comment
Integrate Tweets with Display Advertising on Google AdWords
Integrating Tweets into your display advertising is an excellent way to run promotions that change regularly. You can Tweet your message instead of creating a new creative.
As the social media platform continues to evolve we are seeing further integration between ‘social’ and other forms of online advertising. A great way to grow your Twitter follower base is to use the social templates in the Google AdWords Display Ad Builder.
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- Social Media
- 21st Mar 2011
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Born on March 21st 2006, the social networking site Twitter was quickly embraced worldwide as a way of communicating short messages to huge numbers of followers. As Twitter celebrates its fifth birthday, we take a look at the ways it has been used.
Whether it’s tweeting about random irreverence, revealing breaking news stories or helping to get messages out to the wider world, Twitter has been responsible for some memorable moments and at the centre of its fair share of controversies since2006. Let’s take a look at how it has helped shape the 21st Century, what we talk about and the way we do it has changed significantly as a result.
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- Social Media
- 2nd Mar 2011
- 1 Comment
The tweeting business can be a very time consuming process, Tweet Spinner is a powerful application which can help you manage your tweets and interact with your target audience.
Top media gurus swear by the benefits of a targeted social media campaign; but who really has the time to monitor their Twitter account, let alone the mass audience it attracts? There is no doubt about it, social media can be a very time consuming activity. Fortunately, Tweet Spinner might just be able to help.
Tweet Spinner is a powerful application that carries out the more time intensive Twitter tasks for you, from managing followers to identifying your target audience. You can even schedule a range of Tweets and Direct Messages to keep your followers in constant loop. Read more
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- Social Media
- 11th Mar 2013
- 12 Comments
Effective Use of Social Media as a Customer Service Channel
Most companies, especially SMEs, recognise the importance of customer service. We can’t afford to lose business, especially with the economic climate the way it is at the moment. Every user is important, and companies need to be pro-active in not only their customer acquisition but also in their retention.
