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It’s a big day for social buttons. Up first is Twitter, who have just announced that they will now be offering a follow button for third part sites. Secondly, the much vaunted Google +1 looks set to launch in the United States, bringing about, what we can only assume to be a big change to its SERPs and potentially algorithm.
So what’s the advantage of having a follow button for your website? Well, in the past you could happily point people towards your profile page, where they could make an informed decision on whether to follow you or not. Of course you can still do this, just as you can encourage these visitors to tweet your blog posts or product pages. However, now they can just follow you instantly, eliminating one of the processes that stand in the way of your Twitter profile gaining a new follower.
Two stories surfacing today have revealed that Twitter look set to launch their own photo sharing service, as well as possibly acquire AdGrok, the contextual keyword bidding platform, if rumours are to be believed.
Now given that Twitter seems to be mentioned in no context other than super injunctions and court orders (for what their users have been tweeting about), it comes as a nice surprise to hear their name synonymous with new services and possible buy-outs, other than the murky waters of online libel laws.
Integrating Tweets into your display advertising is an excellent way to run promotions that change regularly. You can Tweet your message instead of creating a new creative.
As the social media platform continues to evolve we are seeing further integration between ‘social’ and other forms of online advertising. A great way to grow your Twitter follower base is to use the social templates in the Google AdWords Display Ad Builder.