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Twitter Blog Posts
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- News
- 31st May 2011
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Twitter Distancing Themselves from Third Party Services
Two stories surfacing today have revealed that Twitter look set to launch their own photo sharing service, as well as possibly acquire AdGrok, the contextual keyword bidding platform, if rumours are to be believed.
Now given that Twitter seems to be mentioned in no context other than super injunctions and court orders (for what their users have been tweeting about), it comes as a nice surprise to hear their name synonymous with new services and possible buy-outs, other than the murky waters of online libel laws.
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- Social Media
- 20th May 2011
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How to use Free Twitter Buttons and Logos on my Site
Utilising official Twitter branding on your site is a great way of associating yourself with what is becoming one of the most recognisable brands online. Another advantage of doing this and linking to your own or company’s Twitter account is that it gives you a mark of authentication, helping potential followers know this is your official account.
Luckily Twitter gives permission to use its branding on websites for free and can be utilised fairly quickly, helping to give your site a little something extra.
Here is a simple set by step guide on how to utilise official Twitter buttons and logos on your own site.
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- Social Media
- 13th May 2011
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First Injunction on Social Media: A Sign of Things to Come?
As the issue of injunctions and super injunctions have affected traditional media in the past, it appears that the prevention of information being publicised is now applicable to social media too. So, what kind of an effect will this have on the newest and most popular platform on the internet?
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- SEO
- 13th May 2011
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What to Write in a Twitter Bio to Help Grow a Following
One of the key aspects of using Twitter to promote yourself, a business, service or product online is to grow a targeted list of followers.
When growing a following it’s important to keep in mind that you want to attract a targeted list of follows. In most cases the ‘right’ sort of followers are those who are interested in what you have to say and therefore more likely to make an interaction (e.g. re-tweet or visit).
A key area you can get the message across about what your Twitter account is about is through your bio; made up of your name, location, a 160 character introduction and one link. With so little real estate to work with, getting a succinct message that tells potential followers what you do and tweet about is key to attracting targeted followers.
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- Social Media
- 4th May 2011
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A Guide to Advertising on Twitter
Using the Twitter advertising service is an excellent way to extend the reach of your Tweets to a broader audience.
The Twitter Revolution
Over the last few years Twitter has become the heartbeat of the web. It’s the largest, fastest-growing communication platform in cyberspace. Creating a Twitter account is a great way to interact with your target audience and research has even suggested that Tweets can even help influence search results. So how do you capitalise on this emerging platform?
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- Social Media
- 22nd Apr 2011
- Comment
Hints and Tips on Using TweetDeck
According to a report by FT.com this week, the free browser TweetDeck now accounts for 10 precent of all messages posted on Twitter and is the most popular way to post tweets after Twitter’s own site.
With this in mind, I thought it might be useful give a quick overview of TweetDeck and answer a few questions on how it can be used to help manage your social presence.
How To Use TweetDeck To Tweet
Tweeting using TweetDeck couldn’t be easier – follow the yellow ‘Compose Update’ tab at the top of the screen, select ‘Post to Twitter’ tab, fill in your Tweet and any other info like a link or hashtag and then click send.
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- Social Media
- 18th Apr 2011
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Why Political Campaigns Should Embrace Social Media
Social media has become a hugely influential tool in modern day marketing and advertising; however it has also left an indelible mark in the political landscape.
Okay, so it’s hardly a groundbreaking revelation that social media has been used as part of political campaigning. However, as we approach the local elections in the UK on May 5th, it’s worth having a look at how social media has been embraced by the political world and the impact it has had .
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- Social Media
- 15th Apr 2011
- 2 Comments
Free Tools To Track Your Business's Social Presence
In my opinion, the foundation to any engagement in social media should be the ability to listen to what people are saying about you. Actively engaging in the conversions people are having about your business can be an extremely powerful marketing tool and the benefits can be as diverse as improving your site’s rankings to helping retain existing clientele.
One thing to keep in mind when tracking your business’s social presence is to not only concentrate on brand lead terms. Whilst it is key to see what’s being said about your company’s brand name, it is equally important to monitor phrases relating to the periphery of your business. Mentions of the products or services you provide should be monitored as well.
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- Social Media
- 8th Apr 2011
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The Mistaken.ly Strong Libyan Connection
Who would have thought URL shortening services would ever be the cause of acute political embarrassment? Well, thanks to services like Ow.ly and Bit.ly, celebrities, governments and even anti-war campaigners have been hosting content on Libyan owned domains. Whoops.ly!
If someone told you that the US were helping and aiding Libya in receiving more web traffic, what would you think? After all, they are in the middle of military action and have imposed economic sanctions against Gadhafi’s regime, so why would they want to direct traffic to Libya?
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- Social Media
- 8th Apr 2011
- 1 Comment
How Can Twitter Help Influence A Site's Rankings?
Like most things, search engines are not going to tell you exactly how this is done, however it is widely accepted that Twitter profiles are scored by search engines to ascertain their authority. The more authoritative a profile, the more likely it is to signal to search engines that what is being tweeted is worthwhile content and should be displayed more predominantly in search results.
So what makes an authoritative Twitter profile? Well again there’s no definitive answer, but there is a general consensus that the following help determine a profile’s authority:
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- Paid Search
- 6th Apr 2011
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Integrate Tweets with Display Advertising on Google AdWords
Integrating Tweets into your display advertising is an excellent way to run promotions that change regularly. You can Tweet your message instead of creating a new creative.
As the social media platform continues to evolve we are seeing further integration between ‘social’ and other forms of online advertising. A great way to grow your Twitter follower base is to use the social templates in the Google AdWords Display Ad Builder.
