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Twitter Blog Posts
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- Social Media
- 9th Aug 2011
- Comment
#riotcleanup shows the Other Side of Social Media in the London Riots
A few days after social media was being lambasted in the UK press for its role in the London riots, new media has emerged as a saint over night for its efforts in helping community groups clean up some of the damage that has been caused.Whilst this really is a case of being two sides of the same coin, there’s no doubt that sites such as Twitter and Facebook have played a significant role throughout the recent rioting. As the police continue in their efforts to keep the streets safe, good hearted citizens are offering their help with clean up operations in all of the affected areas of London using the hash tag #riotcleanup on Twitter.
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- Analytics
- 2nd Aug 2011
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Tracking Social Media in Google Analytics - New and Improved Functionality!
New functionality in Google Analytics includes the ability to track social interactions on your site and easily see data for this in the Analytics interface. The Google ‘+1′ button is automatically tracked and buttons such as ‘Tweet this’, ‘Follow us’ and ‘Like’ can be tracked alongside this by implementing some code on your site.This functionality is only visible in the new version of Google Analytics, which is now available to everyone, so I’d recommend having a look around and getting used to this interface as it has so much extra functionality. It also only works with the latest version of tracking code, known as the asynchronous code, this is the one that goes before the </head> tag.
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- News
- 21st Jul 2011
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Twitter Raises $800 Million to Pay off Investors and Grow Advertising Business
It’s been a turbulent time at Twitter HQ recently, what with the emergence of Google +, and search engines dropping full integration of their real time updates [See: Search Engine Syndication Woes Continue for Twitter].With current investors looking for a return on their initial investment, and the microblogging company looking at new ways to monetise from its popularity, Twitter are looking to raise $800 million, pushing its value to $8 billion according to reports.
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- News
- 18th Jul 2011
- 1 Comment
Search Engine Syndication Woes Continue for Twitter
Just a couple of years ago Twitter was celebrating big-money tie-ins with both Google and Bing. Now, with the former already having dropped full integration, Microsoft could potentially follow suit.For a company that isn’t supported by advertising, instead favouring sponsored Tweets and accounts, every revenue stream is crucial – particularly one that is potentially worth $30million. Whilst extension talks are ongoing; Twitter will no doubt be sweating over the much-needed investment whilst social search could be on the brink of another major upheaval.
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- News
- 8th Jul 2011
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How to Track Online News Trends Effectively
On the back of yesterday’s revelations in the world of news and the relationship with new online media, I thought this would be a good time to talk about trends. The online blogging, networking and news communities feed on trends. There are many metrics available, to measure these. Some look at search engine queries, others look at Twitter trends whilst there are those that tap into global mentions.Statistics can often be deceiving though. Just because a topic is trending, numerical data can never provide any context for why or how relevant it is – there’s certainly no accounting for the accuracy of news. However, if its general spikes you’re looking to determine, then there is certainly value to be had. As mentioned previously, a great tool to use if you want to know what has been or is being discussed online is BlogPulse.
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- News
- 4th Jul 2011
- 1 Comment
Does Twitter have Security Issues? Recent Hacks Raise Concerns
This morning hackers accessed Fox News’ Twitter Account and announced to the world that the U.S. President, Barack Obama, had been shot dead. Worryingly, this came from a verified account. It’s another example in a long list of high profile hacks on Twitter.Last week, British actor Simon Pegg admitted that his Twitter account had also been hacked. A link was posted to download a screensaver from his recent movie, ‘Paul’, which was actually in fact a login-stealing malware virus. So, two hacks in two weeks, is this the start of something major?
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- SEO
- 1st Jul 2011
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Tips on how to use Twitter for Link Building
One of the most important aspects of using Twitter for link building purposes is ensuring that your marketing activity helps foster a targeted following. This can be as simple thinking about what to write in a twitter bio to taking into account social media optimisation when designing a site.
Twitter can also be a great tool to help find relevant link prospects from which you can build relationships with and hopefully gain quality links in a natural way. Read more
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- Social Media
- 10th Jun 2011
- 2 Comments
Connecting Your Blog to Twitter and Facebook
Social media and social bookmarking platforms play an integral role in getting your blog posts read. One excellent way is to connect your blog posts to your Twitter and Facebook accounts which can be achieved using a very clever piece of software called Twitterfeed.TwitterFeed is incredibly easy to use, but first of all you need to make sure that you have a Facebook and Twitter account. For most, these accounts have already been set up; however there are some that may still be perplexed by social media platforms such as Facebook and Twitter. Well you needn’t be, and if you want to gain links and exposure then it’s definitely worth investing a little time in [See: Social Media Presence ‘Can Improve Link Building’].
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- Social Media
- 8th Jun 2011
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There is a huge range of online advertising channels to choose from. The trick is to test, test some more and then test again.Once you have launched a new website the next task will be to get a range of targeted visitors. Many people will opt for Search Engine Optimisation to stream relevant traffic. If you don’t have the knowledge or patience to go down this road there are plenty of other ways to advertise your site and maintain a reasonable return on investment.
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- Social Media
- 6th Jun 2011
- 1 Comment
French News Broadcasters Banned From Saying ‘Twitter’ and ‘Facebook’
Just in case you didn’t believe the headline, I will have to say it again – after all it is worth repeating. That’s right, the French government are banning the use of the words ‘Twitter’ and ‘Facebook’ from being spoken on television or radio news programmes.
In accordance to a 1992 decree, commercial enterprises should not be promoted on news programmes and the French government have decided to uphold this stance. Before you say, “je ne comprends pas”, let’s have a look at what’s happened.
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- News
- 1st Jun 2011
- 1 Comment
Twitter Launch Follow Button as Google Unleash +1
It’s a big day for social buttons. Up first is Twitter, who have just announced that they will now be offering a follow button for third part sites. Secondly, the much vaunted Google +1 looks set to launch in the United States, bringing about, what we can only assume to be a big change to its SERPs and potentially algorithm.
So what’s the advantage of having a follow button for your website? Well, in the past you could happily point people towards your profile page, where they could make an informed decision on whether to follow you or not. Of course you can still do this, just as you can encourage these visitors to tweet your blog posts or product pages. However, now they can just follow you instantly, eliminating one of the processes that stand in the way of your Twitter profile gaining a new follower.
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