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New functionality in Google Analytics includes the ability to track social interactions on your site and easily see data for this in the Analytics interface. The Google ‘+1′ button is automatically tracked and buttons such as ‘Tweet this’, ‘Follow us’ and ‘Like’ can be tracked alongside this by implementing some code on your site.
This functionality is only visible in the new version of Google Analytics, which is now available to everyone, so I’d recommend having a look around and getting used to this interface as it has so much extra functionality. It also only works with the latest version of tracking code, known as the asynchronous code, this is the one that goes before the </head> tag.
It’s been a turbulent time at Twitter HQ recently, what with the emergence of Google +, and search engines dropping full integration of their real time updates [See: Search Engine Syndication Woes Continue for Twitter].
With current investors looking for a return on their initial investment, and the microblogging company looking at new ways to monetise from its popularity, Twitter are looking to raise $800 million, pushing its value to $8 billion according to reports.
Just a couple of years ago Twitter was celebrating big-money tie-ins with both Google and Bing. Now, with the former already having dropped full integration, Microsoft could potentially follow suit.
For a company that isn’t supported by advertising, instead favouring sponsored Tweets and accounts, every revenue stream is crucial – particularly one that is potentially worth $30million. Whilst extension talks are ongoing; Twitter will no doubt be sweating over the much-needed investment whilst social search could be on the brink of another major upheaval.
On the back of yesterday’s revelations in the world of news and the relationship with new online media, I thought this would be a good time to talk about trends. The online blogging, networking and news communities feed on trends. There are many metrics available, to measure these. Some look at search engine queries, others look at Twitter trends whilst there are those that tap into global mentions.
Statistics can often be deceiving though. Just because a topic is trending, numerical data can never provide any context for why or how relevant it is – there’s certainly no accounting for the accuracy of news. However, if its general spikes you’re looking to determine, then there is certainly value to be had. As mentioned previously, a great tool to use if you want to know what has been or is being discussed online is BlogPulse.
This morning hackers accessed Fox News’ Twitter Account and announced to the world that the U.S. President, Barack Obama, had been shot dead. Worryingly, this came from a verified account. It’s another example in a long list of high profile hacks on Twitter.
Last week, British actor Simon Pegg admitted that his Twitter account had also been hacked. A link was posted to download a screensaver from his recent movie, ‘Paul’, which was actually in fact a login-stealing malware virus. So, two hacks in two weeks, is this the start of something major?
One of the most important aspects of using Twitter for link building purposes is ensuring that your marketing activity helps foster a targeted following. This can be as simple thinking about what to write in a twitter bio to taking into account social media optimisation when designing a site.
Twitter can also be a great tool to help find relevant link prospects from which you can build relationships with and hopefully gain quality links in a natural way. Read more
It’s a big day for social buttons. Up first is Twitter, who have just announced that they will now be offering a follow button for third part sites. Secondly, the much vaunted Google +1 looks set to launch in the United States, bringing about, what we can only assume to be a big change to its SERPs and potentially algorithm.
So what’s the advantage of having a follow button for your website? Well, in the past you could happily point people towards your profile page, where they could make an informed decision on whether to follow you or not. Of course you can still do this, just as you can encourage these visitors to tweet your blog posts or product pages. However, now they can just follow you instantly, eliminating one of the processes that stand in the way of your Twitter profile gaining a new follower.