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When I posed the question, ‘How will Twitter monetise…?’, at the tail end of last week, I didn’t expect the answer to be quite so immediate. Today it has been announced that Twitter are holding talks with both Google and Microsoft to seal a deal that will see feeds being shown alongside standard search results.
This is a move that has been some time in the making. Bing stole a march on Google at the beginning of July by integrating the tweets of a select band of Twitterati royalty (as covered in our blog post, ‘Bing Unleash Real-Time Search’). Whilst Twitter has struggled to find a way to make money from its hugely popular service, the search engines have been seeking ways to tap into its real-time capabilities. A match made in heaven, surely.
The world of football has learnt two important lessons about the Internet in as many days. After yesterday’s announcement that Tranmere Rovers were available to buy on eBay, Tottenham Hotspur striker Darren Bent made the kind of Twitter faux pas that would shame Habitat.
First up Tranmere Rovers though. The small Wirral based club with a big reputation for giant killing may be League 1 also-rans, but they came into focus when their owner reacted furiously to their attempted sale on eBay. At $10m for an opening bid you wouldn’t have thought it would be much of an issue, but Chairman Peter Johnson thinks differently suggesting it’s “not a second hand bike we’re selling.”