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With an ever increasing emphasis being placed on social, 2012 is certainly the year to start taking advantage of all the existing and emerging platforms currently available. Whether you’re a business looking after your own social media campaigns, or an agency or consultant working on behalf of a client, it’s certainly an important aspect to get right – and this is where learning simple copywriting tips for social media will pay dividends.
One of the key aspects of using Twitter to promote yourself, a business, service or product online is to grow a targeted list of followers.
When growing a following it’s important to keep in mind that you want to attract a targeted list of follows. In most cases the ‘right’ sort of followers are those who are interested in what you have to say and therefore more likely to make an interaction (e.g. re-tweet or visit).
A key area you can get the message across about what your Twitter account is about is through your bio; made up of your name, location, a 160 character introduction and one link. With so little real estate to work with, getting a succinct message that tells potential followers what you do and tweet about is key to attracting targeted followers.
Just a couple of years ago Twitter was celebrating big-money tie-ins with both Google and Bing. Now, with the former already having dropped full integration, Microsoft could potentially follow suit.
For a company that isn’t supported by advertising, instead favouring sponsored Tweets and accounts, every revenue stream is crucial – particularly one that is potentially worth $30million. Whilst extension talks are ongoing; Twitter will no doubt be sweating over the much-needed investment whilst social search could be on the brink of another major upheaval.