Social networking and social media has been massive in the last 7 years or so (that was roughly when MySpace was in its prime). Ever since then it has grown exponentially and is now part of people’s daily lives.
Facebook now has approximately 845 million users (December 2011) and Twitter currently has around 300 million. The huge popularity of social networks has encouraged the business world to respond, with most businesses nowadays having some sort of social presence. For many it has become an integral part of their online marketing efforts. Read more