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The addition of Social Reports represents a major update for Google Analytics. At first glance there’s some useful data that can help you work out a better ROI for social media than ever before. UPDATE: Backlink data has now also been added!
Social bookmarking sites offer the opportunity to save web addresses, aka bookmarks, to public sites. Read more
Google Panda and Google Penguin are two of the biggest and hardest hitting algorithm updates Google has ever released. With rankings slashed literally overnight after each update, it is clear that the search engine giant will stop at nothing in its efforts to provide the highest quality search experience for its users, in keeping with its mission statement; “to organize the world’s information and make it universally accessible and useful.”
Viral campaigns don’t just happen. It takes planning, strategy and a fair amount of good luck. After all, perfectly acceptable ideas can fall flat or be hijacked by an unforgiving social audience. So how can you create a successful viral campaign?
The travel sector has been one of the fiercest online marketing battle grounds for some time. You can either put your tin hat on and wait for the dust to settle (that’s not going to happen I hope you realise. Ever.) or you can take advantage of the opportunities the web has and flourish.