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Social Media Blog Posts
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- News
- 1st Mar 2012
- Comment
Why Influence is Essential in Online Marketing
It doesn’t matter if you’re an individual or a brand, influence is now king. A legion of followers can offer a wealth of opportunities, just as being a recognisable name within an industry can ensure untainted visibility on any platform you wish.The Internet is the ultimate popularity contest. You either play the game, or you get left behind. With one wave of his Twitter wand, Stephen Fry can raise awareness of causes, channel thousands of visits to a news story, or even make a relatively unknown guitarist a star. In the same regard, big businesses need to do little more than snap up a load of domains, cobble together a decent website and wait for Google to promote them to the top.
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- News
- 2nd Apr 2012
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April Fools and Digital Marketing: A Match Made in Heaven?
So, another year has passed and some classic April Fools gags have been made (I think Google have won this year with their litany of gags, from the Google 8-Bit Maps for NES to the YouTube collection on DVD). -
- Social Media
- 22nd Jun 2011
- 6 Comments
Facebook Likes will be considered in search engine algorithms, but rankings are still dominated by link bias.A question which often pops up in our industry is ‘Do Facebook Likes affect SEO?’ The short answer is yes. However, the more appropriate question should be ‘How much of an influence do Facebook Likes have on SEO?’ This post will help explain the influence of Facebook Likes and how to include this approach in your search marketing strategy.
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- Social Media
- 3rd Jun 2011
- 1 Comment
Introduction to Social Media Optimisation and Marketing Services
Engagement through social media is becoming an ever more important element for any digital marketing strategy. With this in mind, it is necessary to address a fundamental question that you should ask yourself when looking for social media services, do you need social media optimisation services or social media marketing services?
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- News
- 3rd Apr 2012
- 6 Comments
Google+ TV Ad Illustrates the Internet Giant's Intentions
If you didn’t know already, Google have followed up from their previous television adverts with yet another one of their well styled and slick commercials; this time promoting their social network, Google+. -
- SEO
- 19th May 2011
- Comment
Creating Coupons and Discounts on Check-In Sites
I recently wrote a post giving steps on how to create coupons on your Google Places profile, but if you have a physical location that allows customers to come and attend then there are plenty of other sites that you should also actively be using.Check-In Sites are becoming more and more mainstream especially as they are freely available as apps on all the main mobile phone platforms.
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- Social Media
- 4th Apr 2012
- 1 Comment
Is Facebook Finally Set to Target the Search Market?
As Google recently released their advert for Google plus, with the intention of attracting more people to sign up to their social network [See: Google+ TV ad Illustrates the Internet Giant’s Intentions], speculation has increased as to whether Facebook is planning to improve their search functionality to compete, or shall we say take away, some of the market share from the search giant. -
- Social Media
- 29th Jun 2011
- Comment
Google +: The Long Awaited Social Network
In terms of Google’s social network, we’ve had rumour, we’ve had various names, we’ve had platforms that have been and gone and now we’ve got Google+; the new social network from the search engine giant. Google have been desperate to compete with Facebook as the web looks increasingly towards social media and social platforms. With Facebook boasting 600 million users, does Google + even stand a chance of competing? Let’s take a look…
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- SEO
- 16th Jun 2011
- Comment
Targeting Groups with Online Marketing
There is a lot of talk about how effective it can be when brands engage with their consumers and have dialogue with them on an individual basis as part of their marketing. Of course this is very effective when done correctly, and making a consumer feel special is always a winner, just as Interflora did with their engagement on Twitter with people who had a bad day.Activities like this certainly make waves and result in a lot of press coverage, but there is something which is arguably growing to be more powerful than one-to-one communication between brand and consumers. Read more
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- SEO
- 13th May 2011
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What to Write in a Twitter Bio to Help Grow a Following
One of the key aspects of using Twitter to promote yourself, a business, service or product online is to grow a targeted list of followers.
When growing a following it’s important to keep in mind that you want to attract a targeted list of follows. In most cases the ‘right’ sort of followers are those who are interested in what you have to say and therefore more likely to make an interaction (e.g. re-tweet or visit).
A key area you can get the message across about what your Twitter account is about is through your bio; made up of your name, location, a 160 character introduction and one link. With so little real estate to work with, getting a succinct message that tells potential followers what you do and tweet about is key to attracting targeted followers.
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- SEO
- 30th Jan 2012
- Comment
Do Social Business Profiles Render Websites Obsolete?
The rise of the social network as a platform for conducting business has been meteoric. It wasn’t all that long ago that many were still questioning whether Facebook and its kin were useful beyond their basic function of sharing pictures, YouTube clips and mundane updates. However, since opening up Fcommerce to select companies and Google’s introduction of business profiles on Plus, plenty of big brands are taking it very seriously indeed.So if you can promote your business through a free Google+ profile or Facebook page, why should you worry about having a website too?
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