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If there’s one thing that’s guaranteed to ruin my experience on Facebook, or any other social media platform for that matter, it’s viral fan spam. Images, quotations and jokes that get passed from person to person, imploring the recipient to share with ten friends or risk illness, bad luck or being ridiculed for their lack of caring. It’s a mess and one that really drives me mad!
It’s all about social signals.
It’s all about Twitter, Facebook and Google+.
It’s all about having that presence. Isn’t it?
Whether you started 10 years ago or 1 year ago, what were you told about the purpose of SEO? Was it something along the lines of, ‘to make a website more visible in the search engines, to drive additional traffic and custom?’ Well since that time, search engines have changed what’s important to them, so isn’t it about time you changed the way you carried out your campaigns?
There’s no denying that social shares can help a website to perform well, but Sii Cockerill argues that there should be a better way, and that social buttons are a bane on website design and usability.
Plate spinning as a sport has not got the traction you would expect, which is surprising given the amount of it that goes on every day by millions of people the world over. In the age of web 2.0 (techy jargon for an internet that’s content is created by users in addition to webmasters), protecting your brand whilst staying up to date on industry developments, looking for the next golden relevant keyword AND being nice and charming to your audience in the name of engagement, is tricky.
As much as online communities have become part of everyday life, people still don’t behave in them the same way as they would in everyday life. Being online means they often say things that they would never dream of saying in the ‘real world’.
After Google Wave, Google+ was seen as the platform that was finally ready to take on the big player Facebook.
Just over one year on and Google+ boasts over 250 million registered users.
If you’re looking to get more from your Twitter profile, knowing when to tweet and how long each message should be is critical. Today we’re featuring an infographic from Fusework Studios; it provides a fascinating insight into how you can maximise the impact of your tweets based on various factors, including the optimal number of hashtags and the best time of day to tweet, supported by some surprising statistics.
Twitter is one of those platforms you either love or hate. Some people swear by it, others just go as far to create a profile and tend to leave it there. There are even some who use it as a platform to create multiple personas for the alleged website benefits. I imagine most of these people have their own reasons for using Twitter and have their own thoughts on what benefit they feel it brings. Read more
With more and more of us spending our time online these days, socialising with friends, connecting with colleagues and doing a bit of shopping, we are having to put much more of our trust in the online brands than we ever used to.
It seems nearly every day there’s a new headline out there about Facebook’s share price hitting a new low. This week it past the US$20 mark, representing an almost 50% decline since its listing nearly three months ago. Read more