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Social Media Blog Posts
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- Brand
- 11th Jan 2013
- 2 Comments
Why Viral Campaigns Succeed (and Fail)
Viral campaigns don’t just happen. It takes planning, strategy and a fair amount of good luck. After all, perfectly acceptable ideas can fall flat or be hijacked by an unforgiving social audience. So how can you create a successful viral campaign? -
- Social Media
- 11th Mar 2013
- 12 Comments
Effective Use of Social Media as a Customer Service Channel
Most companies, especially SMEs, recognise the importance of customer service. We can’t afford to lose business, especially with the economic climate the way it is at the moment. Every user is important, and companies need to be pro-active in not only their customer acquisition but also in their retention. -
- SEO
- 14th Jun 2012
- 4 Comments
Online Marketing In The Travel Industry
The travel sector has been one of the fiercest online marketing battle grounds for some time. You can either put your tin hat on and wait for the dust to settle (that’s not going to happen I hope you realise. Ever.) or you can take advantage of the opportunities the web has and flourish.
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- Social Media
- 25th Mar 2013
- Comment
Social Gaming – Are You Still Playing?
The mobile web and a smartphone in almost every pocket gave rise to social gaming – casual turn based games played by friends, wherever they may be. Zynga, the company most associated with social games, has had a rollercoaster ride since it was founded. To make matters worse, social games have hit a slump and some fear the bubble has burst, with Zynga diving in the stock market and reporting weak earnings. So is it game over? -
- Analytics
- 27th Apr 2012
- 3 Comments
Google Analytics Social Reports Explored
The addition of Social Reports represents a major update for Google Analytics. At first glance there’s some useful data that can help you work out a better ROI for social media than ever before. UPDATE: Backlink data has now also been added! -
- Social Media
- 5th Feb 2013
- 7 Comments
Facebook Graph Search - What It Means For You & Your Business
In this article I aim to give you an overview of what Facebook Graph Search is, what it means for your business, and how to optimise for it. We’ll also look at privacy issues, its relationship with Bing, initial reactions, and what the future may hold for Facebook advertising.
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- Social Media
- 22nd May 2013
- 1 Comment
How To Use YouTube For Direct Response Advertising
It’s Guest Post Time!Aaron Levy is our guest poster today who is looking at which advertising formats work best with YouTube, alongside the best metrics to track and an amazing new feature that hardly anyone knows about.
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- Social Media
- 18th Oct 2011
- Comment
Advertising on YouTube: An Overview
With the rise of advertising on the Google Display network and on mobile and tablet devices, many businesses may be missing out on the growing YouTube advertising opportunities.YouTube is technically the world’s second largest search engine with millions of users searching the website each day. Exposing your brand or product to these people is now easier than ever and your options are as varied as you could ever possibly require.
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- Social Media
- 22nd Jun 2011
- 6 Comments
Facebook Likes will be considered in search engine algorithms, but rankings are still dominated by link bias.A question which often pops up in our industry is ‘Do Facebook Likes affect SEO?’ The short answer is yes. However, the more appropriate question should be ‘How much of an influence do Facebook Likes have on SEO?’ This post will help explain the influence of Facebook Likes and how to include this approach in your search marketing strategy.
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- Social Media
- 20th Feb 2012
- 1 Comment
Creating or Updating a YouTube Channel Within the New Design
The latest YouTube updates brought with them a completely redesigned user channel layout. This means you now have different options to style and customise your channel. In this post I am going to run through the entire YouTube channel setup and customisation process using the new YouTube interface for those that have not set up a channel yet. You can skip to step 3 if you already have an existing channel. -
- SEO
- 8th Jul 2011
- 15 Comments
Top 10 Social Bookmarking Sites for SEO
Social bookmarking sites offer the opportunity to save web addresses, aka bookmarks, to public sites. Read more
