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Having a strong brand presence on social media has become essential to your Digital Marketing efforts. Choosing the day, week and hour is crucial when promoting your content – as such there are tools to make things much easier.
When it comes to video marketing you almost always think of YouTube, the leader of online video. However, this is just one segment of the market. Vine and Instagram are platforms with a burgeoning audience – and clever brands and marketers are taking full advantage. Here’s 10 great examples.
Snapchat has been in and out of the news a lot in the last two weeks, most recently for the rejection of a $3 billion offer to take over the app. To turn down an offer of this nature, the creators clearly feel that their app is here to stay. Which begs the question, if Snapchat is really in it for the long term, what can we as marketers do to reach their audience?
If you are new to Schema.org markup, you are not alone. Schema.org is a joint project between Search Engine giants Google, Bing, Yahoo! and Yandex so it is fast becoming an important addition to your website to help your content get indexed.
In summary it provides clear structured information to the search engine spiders about rich content such as events, people, places, products, reviews and media content. A full list of current Schema.org types can be found here.
At the beginning of June, YouTube rolled out its new One Channel Design which is designed to carry across your channel branding and design on all different user devices. Channel art is now shown the same on iOS, Android and TV apps. There are also other benefits to channel publishers such as the ability to show a ‘trailer’ video to everyone who visits your channel that isn’t subscribed, plus showing off your videos and playlists is also a lot clearer on the channel.
In this post I’ll cover the benefits and drawbacks of video distribution, versus keeping the video on your own site. This will include a look at what can work best for delivering you site traffic and conversions along with considerations about branding.
You may have already been told the importance of outreaching to your key influencers, or this may be news to you. Either way, it’s imperative to understand exactly what a key influencer is, and why you need them before putting together your strategy to engage with them.
I had a science kit when I was quite a bit smaller and I never really made the most of the magic it contained. I couldn’t get enough of watching what would happen to a pile of iron filings when a magnet was close by. That’s the image I muster when picturing how using the right keyword can attract searchers. It’s just a case of finding the right magnet or keyword.
YouTube is the largest video sharing platform on the internet and it’s an incredibly important way to engage with users and expose your brand – especially if you use a personalised YouTube channel.
YouTube is a great marketing tool and can help build brand awareness in record time. In this short guide we look at ways to utilise this fantastic resource to enhance your Video Marketing and Digital Marketing efforts.