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You may have already been told the importance of outreaching to your key influencers, or this may be news to you. Either way, it’s imperative to understand exactly what a key influencer is, and why you need them before putting together your strategy to engage with them.
If you are new to Schema.org markup, you are not alone. Schema.org is a joint project between Search Engine giants Google, Bing, Yahoo! and Yandex so it is fast becoming an important addition to your website to help your content get indexed.
In summary it provides clear structured information to the search engine spiders about rich content such as events, people, places, products, reviews and media content. A full list of current Schema.org types can be found here.
At the beginning of June, YouTube rolled out its new One Channel Design which is designed to carry across your channel branding and design on all different user devices. Channel art is now shown the same on iOS, Android and TV apps. There are also other benefits to channel publishers such as the ability to show a ‘trailer’ video to everyone who visits your channel that isn’t subscribed, plus showing off your videos and playlists is also a lot clearer on the channel.
Twitter is a fantastic platform from which to project yourself or business, allowing you to connect with a growing network of nearly 200 million users. Read more
Video marketing is an extremely influential way for your business to create powerful messages about your brand in the modern world. Alongside the rise of popular platforms, such as YouTube, Vine (a newbie on the scene at just over a year old) is extremely powerful for your business. Here’s how.
I had a science kit when I was quite a bit smaller and I never really made the most of the magic it contained. I couldn’t get enough of watching what would happen to a pile of iron filings when a magnet was close by. That’s the image I muster when picturing how using the right keyword can attract searchers. It’s just a case of finding the right magnet or keyword.
As time goes by there is more and more evidence that social signals are becoming of greater important when it comes to achieving a higher position in SERPs. So how can you leverage Social Media to improve your rankings?
In this post I’ll cover the benefits and drawbacks of video distribution, versus keeping the video on your own site. This will include a look at what can work best for delivering you site traffic and conversions along with considerations about branding.
When you think about your overall Digital Marketing strategy you may have completely forgotten to consider what part Video Marketing will take in it. Really, you should be spending a lot more effort on your Video Marketing strategy.
In today’s Digital landscape, social media is a great tool for businesses to communicate and build relationships with audiences. In most cases, it has become an essential tool for long terms success and survival, particularly if you’re in a volatile or busy market. To ensure that your business doesn’t drop the ball on Social Media, it’s imperative that you adopt a rigorous approach to analytics and reporting.