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Groupon, the community coupon site has been one of the big recent success stories thanks to its innovative way of giving consumers great value for money on a range products and services. However close on its tail are the internet goliaths Google and Facebook – they simply don’t want to be beaten.
Cast your minds back to the end of 2010, Google were set to make a huge investment by bidding for Groupon, for around $6 billion. Well it was the deal that never was as Groupon flat out rejected it – something that could potentially have huge repercussions.
The focus on social search has progressed for Google as they announced their social search service is now available in 19 different languages worldwide.
Originally launched in 2009, the social search service allows your SERPs to become more personalised as the results will feature what your friends and family have liked, shared or commented on. During this time, social search has seen ongoing developments, the latest of which opens the door to millions of more users around the world.
With the dust barely settled on Google +1, it appears Bing is also looking to use social data to help provide more personalised results. The developments will see Facebook likes being incorporated into SERPs, friend recommendations being used and the sharing of events, deals and even shopping lists.
Essentially this signals a more collaborative approach between Bing and Facebook, with both using shared data to provide users with a more personalised and targeted experience. The three different components to this update have been titled, ‘Trusted Friends’, ‘Collective IQ’ and ‘Conversational Search’. If that doesn’t mean a whole lot to you, I’ll try to explain a little further now.
As the issue of injunctions and super injunctions have affected traditional media in the past, it appears that the prevention of information being publicised is now applicable to social media too. So, what kind of an effect will this have on the newest and most popular platform on the internet?
Google has its fair share of competitors across a wide range of industries, most of whom would probably be more than happy to put the boot in on them. Whilst these undercover operations are far from uncommon, it is extremely rare that they are ever uncovered.
Well, that’s exactly what has happened. And if that wasn’t surprising enough in itself, the source of this ‘secret’ smear campaign certainly is. No it’s not Microsoft; a company battling tooth and nail in a number of key technology fields, not least in search, internet browsers and operating systems. It’s not even Google’s newest nemesi Apple, who are actively engaged in smartphone and tablet warfare.
In fact, the company looking to dig up some dirt on Google was actually found to be Facebook.
Ever wondered if Facebook could ever have its own version of LinkedIn? Well thanks to BranchOut it does, or, at the very least, could. Let’s take a look at what it’s all about…
According to recent reports, Microsoft Corp is believed to be close to buying Skype, the internet communications provider.
The news comes from several sources, first reported as a rumour by GigaOM, and later updated as a done deal, the news was also reported in the Wall Street Journal. According to these sources, the deal is thought to be worth $7 and $8.5 billion, making it Microsoft’s largest acquisition.
Both Facebook and Google are considering separate bids to buy the video conferencing service, Skype.
Discussions are at very early stages and it is very difficult to speculate which offer Skype may prefer (if any), but according to reports from Reuters, Skype is at a crossroads. They have been delaying an eagerly anticipated IPO (Initial Public Offering), which signals that something is going to happen sooner or later.
Social media has become a hugely influential tool in modern day marketing and advertising; however it has also left an indelible mark in the political landscape.
Okay, so it’s hardly a groundbreaking revelation that social media has been used as part of political campaigning. However, as we approach the local elections in the UK on May 5th, it’s worth having a look at how social media has been embraced by the political world and the impact it has had .
Facebook presents businesses with a fantastic opportunity to identify and engage with current, as well as potential customers. This is done through the use of pages, which allow businesses to house pertinent information within one place and promote it to a potential audience of over 500 million!
So now you’ve decided to take advantage of this opportunity for your business, be sure have a look through the below quick overview of setting up a Facebook business page.
Before you start anything however, make sure you agree on the naming of the page. If you have more than 100 likes, you will be unable to amend this.
Facebook announced last month they were changing the coding they use to create pages and apps on their social media platform. As well as a number of other design and feature changes, it’s Facebook’s decision to switch to iFrames that’s hitting the headlines.
With social media platforms such as Facebook evolving the way brands market online; with these recent changes being hailed as a success. This is because they’ll affect the way brands are able to interact with their users. Let’s take a look at what all this means…