Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5.30pm
As Google recently released their advert for Google plus, with the intention of attracting more people to sign up to their social network [See: Google+ TV ad Illustrates the Internet Giant’s Intentions], speculation has increased as to whether Facebook is planning to improve their search functionality to compete, or shall we say take away, some of the market share from the search giant.
There’s a good chance that you will have heard the murmurings about Facebook’s proposed IPO months ago. Well, it’s now official; Facebook has officially filed to go public in an effort to raise an approximated $5 billion – valuing the company at $100 billion.
Whilst this might be exciting news to existing and potential investors, for the wider world it is just another stock floatation. But what will the impact be on the company and the 800 million that use it?
Personalised search is about to become a whole lot more personal as Google begins to roll out ‘Google Search, Plus Your World’. This update could completely change the face of search, dragging in content from your social world to create tailored results.
It’s yet another curve ball from the search engine, which has been moving towards complete personalisation of search for a while now. The official blog promotes it as an opportunity for signed in users to see content shared by online friends. Theoretically this should provide a customised stream of results, somewhere between conventional search and social network feeds. But how useful will this be in real terms?
For the most part of 2011 there were persistent rumours of Facebook going public at some point in 2012. If this happens, it’s set to be one of the most eagerly anticipated listings in recent times, with some predicating an IPO (Initial Public Offering) that would end up valuing Facebook at up to $100 billion. As the world’s largest social network, with 400 million people accessing the site each and every day, Facebook has become an integral part of a tremendous number of people’s lives.
This is a massive breakthrough for the millions of businesses that use Facebook to interact with their customers. B2B and B2C companies will now have the opportunity to directly interact with their target audience. This will improve the rate of engagement and will also help businesses who use Facebook as a customer service platform. Read more
Last week saw the world of social networking heat up. Google’s decision to open their new social network to the wider world came the same week that Facebook unleashed a number of new upgrades (ones that look alarmingly similar to Google+’s, but that’s another story).
Not to be outdone by their rivals, Google are determined to make their social network a success. This week there has been another update about their eagerly anticipated business profiles, something that currently gives Facebook the upper hand in the battle for social networking dominance.
Earlier this week it was announced that the dominant market share that Facebook enjoys within social media has dropped to a two year low. Whilst the 50.14% figure announced by Hitwise is certainly not a disaster, it is part of a growing list of concerns for the once imperious network.
Market share is a notoriously difficult figure to accurately gauge. A drop may happen for any number reasons and not necessarily because of a reduction in actual visitors. In fact, the drop in overall share is more likely to be caused by larger increases elsewhere, with sites like Twitter and YouTube gobbling up visitors due to coverage of major events (such as the hacking scandal). The introduction of Google+ certainly won’t have done much to help either.
Social Media wasn’t something that ever massively appealed to me or came easily as a skill. I was one of the last of my friend group to have a MySpace page and almost as soon as I made it everyone moved to Facebook!
Now I have a Facebook page but for years the only updates on it were as old as the account. It lingered in the background of my mind slowly but surely collecting unread messages from people who actually have my phone number. With every message that cumulated in my inbox my interest plunged a little closer to total apathy.
A few days after social media was being lambasted in the UK press for its role in the London riots, new media has emerged as a saint over night for its efforts in helping community groups clean up some of the damage that has been caused.
Whilst this really is a case of being two sides of the same coin, there’s no doubt that sites such as Twitter and Facebook have played a significant role throughout the recent rioting. As the police continue in their efforts to keep the streets safe, good hearted citizens are offering their help with clean up operations in all of the affected areas of London using the hash tag #riotcleanup on Twitter.
Timing is everything, Facebook have known this since their inception, and their philosophy of acting quickly and being first has struck once again. They’ve launched ‘Facebook for Business’ in an effort to help companies set up a business profile on the leading social network.
Now cast your minds back a week, Google+ announced they were working on ways to improve their business services [See: Google+ to Launch Verified Accounts and Business Profiles]. But in the mean time have stopped or taken off company profiles on its up and coming social network. Great news for Facebook, or is it?
We’ve been waiting for some evidence on the use of transactions through social media and it looks like eMarketer has come up with the goods.
They’ve discovered that users are not just willing to follow e-Commerce sites and retailers for deals and discounts, but they’re also happy to purchase directly through sites like Facebook. In fact out of all of the new ways to purchase online, it’s Facebook that’s coming up trumps.