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Just in case you didn’t believe the headline, I will have to say it again – after all it is worth repeating. That’s right, the French government are banning the use of the words ‘Twitter’ and ‘Facebook’ from being spoken on television or radio news programmes.
In accordance to a 1992 decree, commercial enterprises should not be promoted on news programmes and the French government have decided to uphold this stance. Before you say, “je ne comprends pas”, let’s have a look at what’s happened.
Social Media is now part of every day life. If you spend a percentage of your day online then you will almost certainly have a social profile of some sort. Twitter and Facebook are sites a majority of people are active on, with the likes of Google Plus also now very much in the game.
These sites are now so set into our lives that most of us no longer think twice about what we say on them, making them a common place for us to moan. We don’t even give it a second thought. If something has annoyed us then we will Tweet about it.
As we said yesterday, something big was about to happen to rival Google+ [See: Is Bing’s Battle with Google Finally Heating Up?], and that came in the form of the Skype/Facebook deal that’s been filling column inches on blogs and articles across the globe.
For Microsoft, their agreed acquisition of Skype back in May was surrounded by questions [See: Microsoft close to Buying Skype] and whilst this announcement has put their agreed acquisition into a bit of perspective, it would be too easy to say this justifies the $8.5 billion they agreed to pay.
Earlier this week it was announced that the dominant market share that Facebook enjoys within social media has dropped to a two year low. Whilst the 50.14% figure announced by Hitwise is certainly not a disaster, it is part of a growing list of concerns for the once imperious network.
Market share is a notoriously difficult figure to accurately gauge. A drop may happen for any number reasons and not necessarily because of a reduction in actual visitors. In fact, the drop in overall share is more likely to be caused by larger increases elsewhere, with sites like Twitter and YouTube gobbling up visitors due to coverage of major events (such as the hacking scandal). The introduction of Google+ certainly won’t have done much to help either.
Once you have launched a new website the next task will be to get a range of targeted visitors. Many people will opt for Search Engine Optimisation to stream relevant traffic. If you don’t have the knowledge or patience to go down this road there are plenty of other ways to advertise your site and maintain a reasonable return on investment.
There’s a good chance that you will have heard the murmurings about Facebook’s proposed IPO months ago. Well, it’s now official; Facebook has officially filed to go public in an effort to raise an approximated $5 billion – valuing the company at $100 billion.
Whilst this might be exciting news to existing and potential investors, for the wider world it is just another stock floatation. But what will the impact be on the company and the 800 million that use it?
Internet providers and search engines have always maintained a healthy majority in the email account stakes. In fact, this is one of the few areas that Yahoo has maintained a competitive edge despite deteriorating search figures. But it looks like Facebook is preparing to pull that particular rug out from beneath the old guard by introducing its own email service.
Facebook look set to introduce its own integrated email service later this evening at a specially convened press conference. Or at least that’s what the rumours suggest. If this is true, what might it mean for those currently providing email services?
Social media has become a hugely influential tool in modern day marketing and advertising; however it has also left an indelible mark in the political landscape.
Okay, so it’s hardly a groundbreaking revelation that social media has been used as part of political campaigning. However, as we approach the local elections in the UK on May 5th, it’s worth having a look at how social media has been embraced by the political world and the impact it has had .
Ever wondered what determines who sees your Facebook updates, or what you see in your own news feed? Besides overcomplicated privacy settings, there is an algorithm that determines these factors, known as EdgeRank.
There are so many aspects to EdgeRank that contribute to determining what a user sees in their newsfeed, from both their peers and from business or fan pages. This post focuses on the factors that a business may want to consider if they have a fan page, and how to market to EdgeRank to get the most out of your Facebook page activity. Read more
Google and Facebook both represent the dominant leaders in their respective fields. So complete is their dominance in fact, that people have begun audibly questioning whether they are in fact a force for good, or evil.
The prime fear where both are concerned is with regards to data. Google has indexed billions of website pages, making it privy to a lot of information; all of which could, in theory at least, be used for dangerous profiling purposes. Google Earth has also caused uproar with claims that it is helping criminals pick targets and is another major invasion of privacy.