We love digital
Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5pm
Google has its fair share of competitors across a wide range of industries, most of whom would probably be more than happy to put the boot in on them. Whilst these undercover operations are far from uncommon, it is extremely rare that they are ever uncovered.
For marketers and agencies alike, the news of Facebook’s API will be met with great anticipation. Before this announcement, it was only a few brands that had access to Facebook’s Ads Application Protocol Interface (API), but now businesses of all sizes can gain full access to it.
There are a number of benefits that come with accessing the array of tools that other larger brands have been using for a while, and Facebook yesterday made this happen by officially launching the API Programme.
It happens with every fashion trend and it seems that social media is no exception, the young have deemed it no longer ‘cool’.
As the issue of injunctions and super injunctions have affected traditional media in the past, it appears that the prevention of information being publicised is now applicable to social media too. So, what kind of an effect will this have on the newest and most popular platform on the internet?
For the most part of 2011 there were persistent rumours of Facebook going public at some point in 2012. If this happens, it’s set to be one of the most eagerly anticipated listings in recent times, with some predicating an IPO (Initial Public Offering) that would end up valuing Facebook at up to $100 billion. As the world’s largest social network, with 400 million people accessing the site each and every day, Facebook has become an integral part of a tremendous number of people’s lives.
Research has revealed that US Smartphone users are spending more time using mobile apps than those who are using desktop web and mobile web. The mobile analytics firm Flurry conducted the research and they claim that people are spending 81 minutes a day using mobile apps compared to 74 minutes for web usage – according to their blog post.
Google and Facebook have held low level talks with Twitter over a possible sale. The move values the micro-blogging site at around $10 billion (£6.2 billion).
Early suggestions are that little other than the valuation of Twitter has actually been discussed, which is believed to be in the region of $8 – $10 billion according to the Wall Street Journal. That’s more than double the $3.7 billion price tag reported a year ago!
Do you have the feeling that you should be using Facebook to promote your business but not sure of the best way to get started? Delay no more – read these instructions and then get cracking right away – there’s gold in that there Internet! Read more
The focus on social search has progressed for Google as they announced their social search service is now available in 19 different languages worldwide.
Originally launched in 2009, the social search service allows your SERPs to become more personalised as the results will feature what your friends and family have liked, shared or commented on. During this time, social search has seen ongoing developments, the latest of which opens the door to millions of more users around the world.
The first quarter US advertising figures from comScore show that 16.2% of all display ad impressions are now made on Facebook, making the social networking site a clear leader in a growing market.
Advertising is big business online. comScore figures show that during the first quarter alone in the US that display ad spending reached $2.7 billion. The 1.09 trillion impressions received during this period represents a 15% increase when compared with 2009.
In terms of Google’s social network, we’ve had rumour, we’ve had various names, we’ve had platforms that have been and gone and now we’ve got Google+; the new social network from the search engine giant.
Google have been desperate to compete with Facebook as the web looks increasingly towards social media and social platforms. With Facebook boasting 600 million users, does Google + even stand a chance of competing? Let’s take a look…