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The first quarter US advertising figures from comScore show that 16.2% of all display ad impressions are now made on Facebook, making the social networking site a clear leader in a growing market.
Advertising is big business online. comScore figures show that during the first quarter alone in the US that display ad spending reached $2.7 billion. The 1.09 trillion impressions received during this period represents a 15% increase when compared with 2009.
As we said yesterday, something big was about to happen to rival Google+ [See: Is Bing’s Battle with Google Finally Heating Up?], and that came in the form of the Skype/Facebook deal that’s been filling column inches on blogs and articles across the globe.
For Microsoft, their agreed acquisition of Skype back in May was surrounded by questions [See: Microsoft close to Buying Skype] and whilst this announcement has put their agreed acquisition into a bit of perspective, it would be too easy to say this justifies the $8.5 billion they agreed to pay.
Earlier this week it was announced that the dominant market share that Facebook enjoys within social media has dropped to a two year low. Whilst the 50.14% figure announced by Hitwise is certainly not a disaster, it is part of a growing list of concerns for the once imperious network.
Market share is a notoriously difficult figure to accurately gauge. A drop may happen for any number reasons and not necessarily because of a reduction in actual visitors. In fact, the drop in overall share is more likely to be caused by larger increases elsewhere, with sites like Twitter and YouTube gobbling up visitors due to coverage of major events (such as the hacking scandal). The introduction of Google+ certainly won’t have done much to help either.
Once you have launched a new website the next task will be to get a range of targeted visitors. Many people will opt for Search Engine Optimisation to stream relevant traffic. If you don’t have the knowledge or patience to go down this road there are plenty of other ways to advertise your site and maintain a reasonable return on investment.
There’s a good chance that you will have heard the murmurings about Facebook’s proposed IPO months ago. Well, it’s now official; Facebook has officially filed to go public in an effort to raise an approximated $5 billion – valuing the company at $100 billion.
Whilst this might be exciting news to existing and potential investors, for the wider world it is just another stock floatation. But what will the impact be on the company and the 800 million that use it?
Internet providers and search engines have always maintained a healthy majority in the email account stakes. In fact, this is one of the few areas that Yahoo has maintained a competitive edge despite deteriorating search figures. But it looks like Facebook is preparing to pull that particular rug out from beneath the old guard by introducing its own email service.
Facebook look set to introduce its own integrated email service later this evening at a specially convened press conference. Or at least that’s what the rumours suggest. If this is true, what might it mean for those currently providing email services?
Social media has become a hugely influential tool in modern day marketing and advertising; however it has also left an indelible mark in the political landscape.
Okay, so it’s hardly a groundbreaking revelation that social media has been used as part of political campaigning. However, as we approach the local elections in the UK on May 5th, it’s worth having a look at how social media has been embraced by the political world and the impact it has had .
Ever wondered what determines who sees your Facebook updates, or what you see in your own news feed? Besides overcomplicated privacy settings, there is an algorithm that determines these factors, known as EdgeRank.
There are so many aspects to EdgeRank that contribute to determining what a user sees in their newsfeed, from both their peers and from business or fan pages. This post focuses on the factors that a business may want to consider if they have a fan page, and how to market to EdgeRank to get the most out of your Facebook page activity. Read more
To celebrate the launch of the new Koozai Fan Page on Facebook, Koozai will be giving away a big hamper of sweets to one lucky Facebook fan once the target of 100 fans is reached.
It won’t cost anything to become a fan, and will only take a few seconds to do, but it could lead to winning a fantastic prize just for showing up.
If you type the words ‘Facebook’ and ‘Privacy’ into Google, you will get around 4.1 billion results (even in quotations it is still 1.8 million). This probably tells you all you need to know about how often the social networking giant runs into issues over user data.
The latest hoo-ha surrounds a brand new piece of technology, integrated within the picture upload section, which automatically tags people based on facial recognition. Great if you can’t be bothered to sift through all your contacts to tag them individually; not so useful if you’re worried about Facebook becoming a little too friendly with you and your data.