We love digital
Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5pm
Social Media is now part of every day life. If you spend a percentage of your day online then you will almost certainly have a social profile of some sort. Twitter and Facebook are sites a majority of people are active on, with the likes of Google Plus also now very much in the game.
These sites are now so set into our lives that most of us no longer think twice about what we say on them, making them a common place for us to moan. We don’t even give it a second thought. If something has annoyed us then we will Tweet about it.
Just when the world of social networking seemed to be channelling towards Facebook and Twitter, the old guard have taken new steps toward regaining prominence. Swiped from under the noses of Facebook, MySpace are on the verge of purchasing iLike.
To most that probably doesn’t mean a great deal; however iLike is one of the most popular apps currently featured on Facebook. It allows users to share their favourite songs with friends and give an insight into their musical taste. MySpace is already very much the social networking site of choice for many music and video aficionados; by being able to provide exclusive access to iLike, they could well corner this market and subdue Facebook momentarily.
Social media has become a hugely influential tool in modern day marketing and advertising; however it has also left an indelible mark in the political landscape.
Okay, so it’s hardly a groundbreaking revelation that social media has been used as part of political campaigning. However, as we approach the local elections in the UK on May 5th, it’s worth having a look at how social media has been embraced by the political world and the impact it has had .
Ever wondered what determines who sees your Facebook updates, or what you see in your own news feed? Besides overcomplicated privacy settings, there is an algorithm that determines these factors, known as EdgeRank.
There are so many aspects to EdgeRank that contribute to determining what a user sees in their newsfeed, from both their peers and from business or fan pages. This post focuses on the factors that a business may want to consider if they have a fan page, and how to market to EdgeRank to get the most out of your Facebook page activity. Read more
Google and Facebook both represent the dominant leaders in their respective fields. So complete is their dominance in fact, that people have begun audibly questioning whether they are in fact a force for good, or evil.
The prime fear where both are concerned is with regards to data. Google has indexed billions of website pages, making it privy to a lot of information; all of which could, in theory at least, be used for dangerous profiling purposes. Google Earth has also caused uproar with claims that it is helping criminals pick targets and is another major invasion of privacy.
If you type the words ‘Facebook’ and ‘Privacy’ into Google, you will get around 4.1 billion results (even in quotations it is still 1.8 million). This probably tells you all you need to know about how often the social networking giant runs into issues over user data.
The latest hoo-ha surrounds a brand new piece of technology, integrated within the picture upload section, which automatically tags people based on facial recognition. Great if you can’t be bothered to sift through all your contacts to tag them individually; not so useful if you’re worried about Facebook becoming a little too friendly with you and your data.
News gets around pretty quickly these days. Whether it’s a private email, a blog posts or an ‘innocent’ tweet -trouble lurks around every corner for the clumsy communicator.
We’ve been waiting for some evidence on the use of transactions through social media and it looks like eMarketer has come up with the goods.
They’ve discovered that users are not just willing to follow e-Commerce sites and retailers for deals and discounts, but they’re also happy to purchase directly through sites like Facebook. In fact out of all of the new ways to purchase online, it’s Facebook that’s coming up trumps.
The news that Facebook have announced a number of new privacy settings to their social network has got everyone in a bit of a tizz. Needless to say that the few changes they’ve made have been well received, but it wasn’t that long ago when the words ‘Facebook’ and ‘Privacy’ were like square pegs in round holes – the two just didn’t go together.
It appears that America’s politicians are having a few communication issues this week. Following hot on the heels of warning teenagers about the dangers of sharing too much information on website’s such as Facebook; it is now Barack Obama who has fallen foul of a random outburst. Read more