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So Google+ is here. The Internet fraternity is buzzing with speculation, consternation and adoration for the new social network. With a reported 9 million users already signed up and 1.7 million joining daily, it would be fair to say that this latest toy is doing reasonably well.
However, what is it, really? What are the unique qualities that will drag users from existing platforms like Facebook and LinkedIn? Who is actually most under threat from Google+?
We’ve been waiting for some evidence on the use of transactions through social media and it looks like eMarketer has come up with the goods.
They’ve discovered that users are not just willing to follow e-Commerce sites and retailers for deals and discounts, but they’re also happy to purchase directly through sites like Facebook. In fact out of all of the new ways to purchase online, it’s Facebook that’s coming up trumps.
As we said yesterday, something big was about to happen to rival Google+ [See: Is Bing’s Battle with Google Finally Heating Up?], and that came in the form of the Skype/Facebook deal that’s been filling column inches on blogs and articles across the globe.
For Microsoft, their agreed acquisition of Skype back in May was surrounded by questions [See: Microsoft close to Buying Skype] and whilst this announcement has put their agreed acquisition into a bit of perspective, it would be too easy to say this justifies the $8.5 billion they agreed to pay.
As Bing join forces with Baidu to power their English based searches, once again our attention turns to their ongoing battle with Google over internet domination. Are they readying up for another challenge?
It certainly looks that way. Whilst this could just be pure blind optimism, there have been a few noises coming out of Bing which are certainly making me think there maybe something large on the horizon for them.
In terms of Google’s social network, we’ve had rumour, we’ve had various names, we’ve had platforms that have been and gone and now we’ve got Google+; the new social network from the search engine giant.
Google have been desperate to compete with Facebook as the web looks increasingly towards social media and social platforms. With Facebook boasting 600 million users, does Google + even stand a chance of competing? Let’s take a look…
As I’m sure most people engaged in online marketing are aware, Facebook presents a fantastic advertising plafrom from which to engage with existing customers or even attract new ones. With this in mind, I thought it might be useful to put together a brief overview of what to consider when advertising on Facebook.
A question which often pops up in our industry is ‘Do Facebook Likes affect SEO?’ The short answer is yes. However, the more appropriate question should be ‘How much of an influence do Facebook Likes have on SEO?’ This post will help explain the influence of Facebook Likes and how to include this approach in your search marketing strategy.
Research has revealed that US Smartphone users are spending more time using mobile apps than those who are using desktop web and mobile web. The mobile analytics firm Flurry conducted the research and they claim that people are spending 81 minutes a day using mobile apps compared to 74 minutes for web usage – according to their blog post.
Facebook held a Webinar on the 17th June detailing the new features they have recently added as well as new items for advertisers to get to grips with. As part of our Facebook Management campaign we attended the webinar to bring an update on new features. This post includes:
The leading social network company, Facebook, are aiming to go public in the first quarter of 2012 at an eye watering valuation of $100 billion. Facebook’s IPO is being described as the most eagerly anticipated stock debut ever.
The Palo Alto based company boasts 600 million users and is currently trading at a valuation of $80 billion (a figure based on current investment levels). However as the company surpasses the 500 investor threshold, their valuation is set to soar.
Social media and social bookmarking platforms play an integral role in getting your blog posts read. One excellent way is to connect your blog posts to your Twitter and Facebook accounts which can be achieved using a very clever piece of software called Twitterfeed.
TwitterFeed is incredibly easy to use, but first of all you need to make sure that you have a Facebook and Twitter account. For most, these accounts have already been set up; however there are some that may still be perplexed by social media platforms such as Facebook and Twitter. Well you needn’t be, and if you want to gain links and exposure then it’s definitely worth investing a little time in [See: Social Media Presence ‘Can Improve Link Building’].