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Timing is everything, Facebook have known this since their inception, and their philosophy of acting quickly and being first has struck once again. They’ve launched ‘Facebook for Business’ in an effort to help companies set up a business profile on the leading social network.
Now cast your minds back a week, Google+ announced they were working on ways to improve their business services [See: Google+ to Launch Verified Accounts and Business Profiles]. But in the mean time have stopped or taken off company profiles on its up and coming social network. Great news for Facebook, or is it?
With the festival season well under way every man and his dog are trying to promote their event on Facebook. This blog post will explain how to harness the right social media audience and avoid the scattergun approach. Read more
So Google+ is here. The Internet fraternity is buzzing with speculation, consternation and adoration for the new social network. With a reported 9 million users already signed up and 1.7 million joining daily, it would be fair to say that this latest toy is doing reasonably well.
However, what is it, really? What are the unique qualities that will drag users from existing platforms like Facebook and LinkedIn? Who is actually most under threat from Google+?
We’ve been waiting for some evidence on the use of transactions through social media and it looks like eMarketer has come up with the goods.
They’ve discovered that users are not just willing to follow e-Commerce sites and retailers for deals and discounts, but they’re also happy to purchase directly through sites like Facebook. In fact out of all of the new ways to purchase online, it’s Facebook that’s coming up trumps.
As we said yesterday, something big was about to happen to rival Google+ [See: Is Bing’s Battle with Google Finally Heating Up?], and that came in the form of the Skype/Facebook deal that’s been filling column inches on blogs and articles across the globe.
For Microsoft, their agreed acquisition of Skype back in May was surrounded by questions [See: Microsoft close to Buying Skype] and whilst this announcement has put their agreed acquisition into a bit of perspective, it would be too easy to say this justifies the $8.5 billion they agreed to pay.
As Bing join forces with Baidu to power their English based searches, once again our attention turns to their ongoing battle with Google over internet domination. Are they readying up for another challenge?
It certainly looks that way. Whilst this could just be pure blind optimism, there have been a few noises coming out of Bing which are certainly making me think there maybe something large on the horizon for them.
In terms of Google’s social network, we’ve had rumour, we’ve had various names, we’ve had platforms that have been and gone and now we’ve got Google+; the new social network from the search engine giant.
Google have been desperate to compete with Facebook as the web looks increasingly towards social media and social platforms. With Facebook boasting 600 million users, does Google + even stand a chance of competing? Let’s take a look…
As I’m sure most people engaged in online marketing are aware, Facebook presents a fantastic advertising plafrom from which to engage with existing customers or even attract new ones. With this in mind, I thought it might be useful to put together a brief overview of what to consider when advertising on Facebook.
A question which often pops up in our industry is ‘Do Facebook Likes affect SEO?’ The short answer is yes. However, the more appropriate question should be ‘How much of an influence do Facebook Likes have on SEO?’ This post will help explain the influence of Facebook Likes and how to include this approach in your search marketing strategy.
Research has revealed that US Smartphone users are spending more time using mobile apps than those who are using desktop web and mobile web. The mobile analytics firm Flurry conducted the research and they claim that people are spending 81 minutes a day using mobile apps compared to 74 minutes for web usage – according to their blog post.
Facebook held a Webinar on the 17th June detailing the new features they have recently added as well as new items for advertisers to get to grips with. As part of our Facebook Management campaign we attended the webinar to bring an update on new features. This post includes: