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For the most part of 2011 there were persistent rumours of Facebook going public at some point in 2012. If this happens, it’s set to be one of the most eagerly anticipated listings in recent times, with some predicating an IPO (Initial Public Offering) that would end up valuing Facebook at up to $100 billion. As the world’s largest social network, with 400 million people accessing the site each and every day, Facebook has become an integral part of a tremendous number of people’s lives.
A few days after social media was being lambasted in the UK press for its role in the London riots, new media has emerged as a saint over night for its efforts in helping community groups clean up some of the damage that has been caused.
Whilst this really is a case of being two sides of the same coin, there’s no doubt that sites such as Twitter and Facebook have played a significant role throughout the recent rioting. As the police continue in their efforts to keep the streets safe, good hearted citizens are offering their help with clean up operations in all of the affected areas of London using the hash tag #riotcleanup on Twitter.
For marketers and agencies alike, the news of Facebook’s API will be met with great anticipation. Before this announcement, it was only a few brands that had access to Facebook’s Ads Application Protocol Interface (API), but now businesses of all sizes can gain full access to it.
There are a number of benefits that come with accessing the array of tools that other larger brands have been using for a while, and Facebook yesterday made this happen by officially launching the API Programme.
As Bing join forces with Baidu to power their English based searches, once again our attention turns to their ongoing battle with Google over internet domination. Are they readying up for another challenge?
It certainly looks that way. Whilst this could just be pure blind optimism, there have been a few noises coming out of Bing which are certainly making me think there maybe something large on the horizon for them.
In terms of Google’s social network, we’ve had rumour, we’ve had various names, we’ve had platforms that have been and gone and now we’ve got Google+; the new social network from the search engine giant.
Google have been desperate to compete with Facebook as the web looks increasingly towards social media and social platforms. With Facebook boasting 600 million users, does Google + even stand a chance of competing? Let’s take a look…
A question which often pops up in our industry is ‘Do Facebook Likes affect SEO?’ The short answer is yes. However, the more appropriate question should be ‘How much of an influence do Facebook Likes have on SEO?’ This post will help explain the influence of Facebook Likes and how to include this approach in your search marketing strategy.
Facebook held a Webinar on the 17th June detailing the new features they have recently added as well as new items for advertisers to get to grips with. As part of our Facebook Management campaign we attended the webinar to bring an update on new features. This post includes:
Just in case you didn’t believe the headline, I will have to say it again – after all it is worth repeating. That’s right, the French government are banning the use of the words ‘Twitter’ and ‘Facebook’ from being spoken on television or radio news programmes.
In accordance to a 1992 decree, commercial enterprises should not be promoted on news programmes and the French government have decided to uphold this stance. Before you say, “je ne comprends pas”, let’s have a look at what’s happened.
Google has its fair share of competitors across a wide range of industries, most of whom would probably be more than happy to put the boot in on them. Whilst these undercover operations are far from uncommon, it is extremely rare that they are ever uncovered.
Facebook presents businesses with a fantastic opportunity to identify and engage with current, as well as potential customers. This is done through the use of pages, which allow businesses to house pertinent information within one place and promote it to a potential audience of over 500 million!
Google and Facebook have held low level talks with Twitter over a possible sale. The move values the micro-blogging site at around $10 billion (£6.2 billion).
Early suggestions are that little other than the valuation of Twitter has actually been discussed, which is believed to be in the region of $8 – $10 billion according to the Wall Street Journal. That’s more than double the $3.7 billion price tag reported a year ago!