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For marketers and agencies alike, the news of Facebook’s API will be met with great anticipation. Before this announcement, it was only a few brands that had access to Facebook’s Ads Application Protocol Interface (API), but now businesses of all sizes can gain full access to it.
There are a number of benefits that come with accessing the array of tools that other larger brands have been using for a while, and Facebook yesterday made this happen by officially launching the API Programme.
A question which often pops up in our industry is ‘Do Facebook Likes affect SEO?’ The short answer is yes. However, the more appropriate question should be ‘How much of an influence do Facebook Likes have on SEO?’ This post will help explain the influence of Facebook Likes and how to include this approach in your search marketing strategy.
Just in case you didn’t believe the headline, I will have to say it again – after all it is worth repeating. That’s right, the French government are banning the use of the words ‘Twitter’ and ‘Facebook’ from being spoken on television or radio news programmes.
In accordance to a 1992 decree, commercial enterprises should not be promoted on news programmes and the French government have decided to uphold this stance. Before you say, “je ne comprends pas”, let’s have a look at what’s happened.
It appears that America’s politicians are having a few communication issues this week. Following hot on the heels of warning teenagers about the dangers of sharing too much information on website’s such as Facebook; it is now Barack Obama who has fallen foul of a random outburst. Read more
Twitter’s rise up through the social media rankings has been nothing short of phenomenal. Backed by a plethora of tech savvy celebrities, the take-up of the micro-blogging service has touched every corner of the globe. But is it an empire built on sand? Read more
It happens with every fashion trend and it seems that social media is no exception, the young have deemed it no longer ‘cool’.
It seems nearly every day there’s a new headline out there about Facebook’s share price hitting a new low. This week it past the US$20 mark, representing an almost 50% decline since its listing nearly three months ago. Read more
Friday was the day that investors and folks in Palo Alto had been waiting for with bated breath, ever since Facebook announced that they would be going public back in February. Whilst the IPO was far from disastrous, a closing price of $38.23 ($0.23 above the opening value), issues with the Nasdaq flotation and a looming $15billion lawsuit over privacy violations left a bit of a bad taste on one of the biggest days in the company’s history.
As Google recently released their advert for Google plus, with the intention of attracting more people to sign up to their social network [See: Google+ TV ad Illustrates the Internet Giant’s Intentions], speculation has increased as to whether Facebook is planning to improve their search functionality to compete, or shall we say take away, some of the market share from the search giant.
There’s a good chance that you will have heard the murmurings about Facebook’s proposed IPO months ago. Well, it’s now official; Facebook has officially filed to go public in an effort to raise an approximated $5 billion – valuing the company at $100 billion.
Whilst this might be exciting news to existing and potential investors, for the wider world it is just another stock floatation. But what will the impact be on the company and the 800 million that use it?