We love digital
Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5pm
As we said yesterday, something big was about to happen to rival Google+ [See: Is Bing’s Battle with Google Finally Heating Up?], and that came in the form of the Skype/Facebook deal that’s been filling column inches on blogs and articles across the globe.
For Microsoft, their agreed acquisition of Skype back in May was surrounded by questions [See: Microsoft close to Buying Skype] and whilst this announcement has put their agreed acquisition into a bit of perspective, it would be too easy to say this justifies the $8.5 billion they agreed to pay.
As the issue of injunctions and super injunctions have affected traditional media in the past, it appears that the prevention of information being publicised is now applicable to social media too. So, what kind of an effect will this have on the newest and most popular platform on the internet?
Facebook presents businesses with a fantastic opportunity to identify and engage with current, as well as potential customers. This is done through the use of pages, which allow businesses to house pertinent information within one place and promote it to a potential audience of over 500 million!
News gets around pretty quickly these days. Whether it’s a private email, a blog posts or an ‘innocent’ tweet -trouble lurks around every corner for the clumsy communicator.
Twitter’s rise up through the social media rankings has been nothing short of phenomenal. Backed by a plethora of tech savvy celebrities, the take-up of the micro-blogging service has touched every corner of the globe. But is it an empire built on sand? Read more
Last year, the Telegraph reported that Christmas Eve and Christmas Day are the quietest online periods of the year. But with the ever-increasing usage of social media, can we expect to see more people online this Christmas Day than ever before?
It seems nearly every day there’s a new headline out there about Facebook’s share price hitting a new low. This week it past the US$20 mark, representing an almost 50% decline since its listing nearly three months ago. Read more
As Google recently released their advert for Google plus, with the intention of attracting more people to sign up to their social network [See: Google+ TV ad Illustrates the Internet Giant’s Intentions], speculation has increased as to whether Facebook is planning to improve their search functionality to compete, or shall we say take away, some of the market share from the search giant.
There’s a good chance that you will have heard the murmurings about Facebook’s proposed IPO months ago. Well, it’s now official; Facebook has officially filed to go public in an effort to raise an approximated $5 billion – valuing the company at $100 billion.
Whilst this might be exciting news to existing and potential investors, for the wider world it is just another stock floatation. But what will the impact be on the company and the 800 million that use it?
Personalised search is about to become a whole lot more personal as Google begins to roll out ‘Google Search, Plus Your World’. This update could completely change the face of search, dragging in content from your social world to create tailored results.
It’s yet another curve ball from the search engine, which has been moving towards complete personalisation of search for a while now. The official blog promotes it as an opportunity for signed in users to see content shared by online friends. Theoretically this should provide a customised stream of results, somewhere between conventional search and social network feeds. But how useful will this be in real terms?