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For marketers and agencies alike, the news of Facebook’s API will be met with great anticipation. Before this announcement, it was only a few brands that had access to Facebook’s Ads Application Protocol Interface (API), but now businesses of all sizes can gain full access to it.
There are a number of benefits that come with accessing the array of tools that other larger brands have been using for a while, and Facebook yesterday made this happen by officially launching the API Programme.
We’ve been waiting for some evidence on the use of transactions through social media and it looks like eMarketer has come up with the goods.
They’ve discovered that users are not just willing to follow e-Commerce sites and retailers for deals and discounts, but they’re also happy to purchase directly through sites like Facebook. In fact out of all of the new ways to purchase online, it’s Facebook that’s coming up trumps.
As we said yesterday, something big was about to happen to rival Google+ [See: Is Bing’s Battle with Google Finally Heating Up?], and that came in the form of the Skype/Facebook deal that’s been filling column inches on blogs and articles across the globe.
For Microsoft, their agreed acquisition of Skype back in May was surrounded by questions [See: Microsoft close to Buying Skype] and whilst this announcement has put their agreed acquisition into a bit of perspective, it would be too easy to say this justifies the $8.5 billion they agreed to pay.
Facebook held a Webinar on the 17th June detailing the new features they have recently added as well as new items for advertisers to get to grips with. As part of our Facebook Management campaign we attended the webinar to bring an update on new features. This post includes:
Once you have launched a new website the next task will be to get a range of targeted visitors. Many people will opt for Search Engine Optimisation to stream relevant traffic. If you don’t have the knowledge or patience to go down this road there are plenty of other ways to advertise your site and maintain a reasonable return on investment.
As the issue of injunctions and super injunctions have affected traditional media in the past, it appears that the prevention of information being publicised is now applicable to social media too. So, what kind of an effect will this have on the newest and most popular platform on the internet?
Social media has become a hugely influential tool in modern day marketing and advertising; however it has also left an indelible mark in the political landscape.
Okay, so it’s hardly a groundbreaking revelation that social media has been used as part of political campaigning. However, as we approach the local elections in the UK on May 5th, it’s worth having a look at how social media has been embraced by the political world and the impact it has had .
It’s official, Facebook was a bigger hit than Google in 2010. The social networking site was crowned the top visited site of 2010 in the US according to data released by Experian Hitwise [Facebook was the top search term in 2010 for second straight year]. Facebook topped the rankings with 8.93% of all US visits between January and November 2010 in comparison to Google who came second with 7.19% of US visits.
Following yesterday’s guilty verdict for three Google executives accused of breaching privacy laws in the Italian courts, will sites now have to be more accountable for the content that they host?
Twitter’s rise up through the social media rankings has been nothing short of phenomenal. Backed by a plethora of tech savvy celebrities, the take-up of the micro-blogging service has touched every corner of the globe. But is it an empire built on sand? Read more