We love digital
Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5pm
Once you have launched a new website the next task will be to get a range of targeted visitors. Many people will opt for Search Engine Optimisation to stream relevant traffic. If you don’t have the knowledge or patience to go down this road there are plenty of other ways to advertise your site and maintain a reasonable return on investment.
With the dust barely settled on Google +1, it appears Bing is also looking to use social data to help provide more personalised results. The developments will see Facebook likes being incorporated into SERPs, friend recommendations being used and the sharing of events, deals and even shopping lists.
Essentially this signals a more collaborative approach between Bing and Facebook, with both using shared data to provide users with a more personalised and targeted experience. The three different components to this update have been titled, ‘Trusted Friends’, ‘Collective IQ’ and ‘Conversational Search’. If that doesn’t mean a whole lot to you, I’ll try to explain a little further now.
Twitter’s rise up through the social media rankings has been nothing short of phenomenal. Backed by a plethora of tech savvy celebrities, the take-up of the micro-blogging service has touched every corner of the globe. But is it an empire built on sand? Read more
Unless you’ve been out of the country or living under a rock you can’t have failed to notice the amount of ‘makeup-less selfie’ posts splattered across Facebook recently. It shows the immense power we have when we exert our digital muscles for positive things. Here’s my analysis of what it means for the digital world.
In this article I aim to give you an overview of what Facebook Graph Search is, what it means for your business, and how to optimise for it. We’ll also look at privacy issues, its relationship with Bing, initial reactions, and what the future may hold for Facebook advertising.
The world of SEO and online marketing is forever changing. You only have to perform a quick search to see that the industry is already preparing itself and predicting what 2012 has in store. Amongst the many changes in the past year was the increased emphasis on social media and the sharing of content.
More importantly though, is that Facebook now makes up 52.1% of sharing on the web [Source: Search Engine Land]. With the social networking giant being responsible for so much sharing, isn’t it time that online marketers took better advantage?
The world’s largest social networking site look set to take on Google at their own game. Google’s business model of targeted keyword Pay Per Click advertising helped them accrue $23 billion in total advertising revenue back in 2009, and now Facebook are vying for a larger slice of the online advertising pie.
News gets around pretty quickly these days. Whether it’s a private email, a blog posts or an ‘innocent’ tweet -trouble lurks around every corner for the clumsy communicator.
Most companies, especially SMEs, recognise the importance of customer service. We can’t afford to lose business, especially with the economic climate the way it is at the moment. Every user is important, and companies need to be pro-active in not only their customer acquisition but also in their retention.
Facebook offers a fantastic platform to engage with your potential consumers. Not only is it a fundamental touch-point if your audience members make up some of the 845 million active users on the network, but it’s the perfect place to start a two-way conversation with them. The interactive nature of the site gives marketers an un-missable opportunity to engage with potential consumers, that most other marketing mediums just don’t have.