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Facebook offers a fantastic platform to engage with your potential consumers. Not only is it a fundamental touch-point if your audience members make up some of the 845 million active users on the network, but it’s the perfect place to start a two-way conversation with them. The interactive nature of the site gives marketers an un-missable opportunity to engage with potential consumers, that most other marketing mediums just don’t have.
Last year, the Telegraph reported that Christmas Eve and Christmas Day are the quietest online periods of the year. But with the ever-increasing usage of social media, can we expect to see more people online this Christmas Day than ever before?
The world of SEO and online marketing is forever changing. You only have to perform a quick search to see that the industry is already preparing itself and predicting what 2012 has in store. Amongst the many changes in the past year was the increased emphasis on social media and the sharing of content.
More importantly though, is that Facebook now makes up 52.1% of sharing on the web [Source: Search Engine Land]. With the social networking giant being responsible for so much sharing, isn’t it time that online marketers took better advantage?
A question which often pops up in our industry is ‘Do Facebook Likes affect SEO?’ The short answer is yes. However, the more appropriate question should be ‘How much of an influence do Facebook Likes have on SEO?’ This post will help explain the influence of Facebook Likes and how to include this approach in your search marketing strategy.
Facebook presents businesses with a fantastic opportunity to identify and engage with current, as well as potential customers. This is done through the use of pages, which allow businesses to house pertinent information within one place and promote it to a potential audience of over 500 million!
From humble beginnings, both Facebook and Google have become online Titans. But how have the top two websites in the world become so powerful?
Once upon a time Google was just a pet project in Stanford University. Two PhD students, Larry Page and Sergey Brin, developed BackRub, a search engine that utilised a link-based system (PageRank) to order search results. The Google domain was registered in 1997, the company was officially created a year later and the rest, as they say, is history.
As Google recently released their advert for Google plus, with the intention of attracting more people to sign up to their social network [See: Google+ TV ad Illustrates the Internet Giant’s Intentions], speculation has increased as to whether Facebook is planning to improve their search functionality to compete, or shall we say take away, some of the market share from the search giant.
This is a massive breakthrough for the millions of businesses that use Facebook to interact with their customers. B2B and B2C companies will now have the opportunity to directly interact with their target audience. This will improve the rate of engagement and will also help businesses who use Facebook as a customer service platform. Read more
As many countries in the western world have been affected by the financial crisis and subsequent budget and job cuts, more and more people have found themselves out of work – in the UK alone 2.62 million people are unemployed.
With such unprecedented levels, many of whom are young people, the Internet has become a source of information to find and search for jobs, albeit a competitive one. As such, you may be tearing your hair out desperately trying to figure out where your next break will come, whilst knowing that thousands of other people will be doing the same thing. There is help though, especially in the form of social media.
Earlier this week it was announced that the dominant market share that Facebook enjoys within social media has dropped to a two year low. Whilst the 50.14% figure announced by Hitwise is certainly not a disaster, it is part of a growing list of concerns for the once imperious network.
Market share is a notoriously difficult figure to accurately gauge. A drop may happen for any number reasons and not necessarily because of a reduction in actual visitors. In fact, the drop in overall share is more likely to be caused by larger increases elsewhere, with sites like Twitter and YouTube gobbling up visitors due to coverage of major events (such as the hacking scandal). The introduction of Google+ certainly won’t have done much to help either.