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Once you have launched a new website the next task will be to get a range of targeted visitors. Many people will opt for Search Engine Optimisation to stream relevant traffic. If you don’t have the knowledge or patience to go down this road there are plenty of other ways to advertise your site and maintain a reasonable return on investment.
This is a massive breakthrough for the millions of businesses that use Facebook to interact with their customers. B2B and B2C companies will now have the opportunity to directly interact with their target audience. This will improve the rate of engagement and will also help businesses who use Facebook as a customer service platform. Read more
Do you have the feeling that you should be using Facebook to promote your business but not sure of the best way to get started? Delay no more – read these instructions and then get cracking right away – there’s gold in that there Internet! Read more
Social Media wasn’t something that ever massively appealed to me or came easily as a skill. I was one of the last of my friend group to have a MySpace page and almost as soon as I made it everyone moved to Facebook!
Now I have a Facebook page but for years the only updates on it were as old as the account. It lingered in the background of my mind slowly but surely collecting unread messages from people who actually have my phone number. With every message that cumulated in my inbox my interest plunged a little closer to total apathy.
For marketers and agencies alike, the news of Facebook’s API will be met with great anticipation. Before this announcement, it was only a few brands that had access to Facebook’s Ads Application Protocol Interface (API), but now businesses of all sizes can gain full access to it.
There are a number of benefits that come with accessing the array of tools that other larger brands have been using for a while, and Facebook yesterday made this happen by officially launching the API Programme.
With the festival season well under way every man and his dog are trying to promote their event on Facebook. This blog post will explain how to harness the right social media audience and avoid the scattergun approach. Read more
Social media has become a hugely influential tool in modern day marketing and advertising; however it has also left an indelible mark in the political landscape.
Okay, so it’s hardly a groundbreaking revelation that social media has been used as part of political campaigning. However, as we approach the local elections in the UK on May 5th, it’s worth having a look at how social media has been embraced by the political world and the impact it has had .
Social media and social bookmarking platforms play an integral role in getting your blog posts read. One excellent way is to connect your blog posts to your Twitter and Facebook accounts which can be achieved using a very clever piece of software called Twitterfeed.
TwitterFeed is incredibly easy to use, but first of all you need to make sure that you have a Facebook and Twitter account. For most, these accounts have already been set up; however there are some that may still be perplexed by social media platforms such as Facebook and Twitter. Well you needn’t be, and if you want to gain links and exposure then it’s definitely worth investing a little time in [See: Social Media Presence ‘Can Improve Link Building’].
As I’m sure most people engaged in online marketing are aware, Facebook presents a fantastic advertising plafrom from which to engage with existing customers or even attract new ones. With this in mind, I thought it might be useful to put together a brief overview of what to consider when advertising on Facebook.
Facebook presents businesses with a fantastic opportunity to identify and engage with current, as well as potential customers. This is done through the use of pages, which allow businesses to house pertinent information within one place and promote it to a potential audience of over 500 million!
There’s a good chance that you will have heard the murmurings about Facebook’s proposed IPO months ago. Well, it’s now official; Facebook has officially filed to go public in an effort to raise an approximated $5 billion – valuing the company at $100 billion.
Whilst this might be exciting news to existing and potential investors, for the wider world it is just another stock floatation. But what will the impact be on the company and the 800 million that use it?