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As many countries in the western world have been affected by the financial crisis and subsequent budget and job cuts, more and more people have found themselves out of work – in the UK alone 2.62 million people are unemployed.
With such unprecedented levels, many of whom are young people, the Internet has become a source of information to find and search for jobs, albeit a competitive one. As such, you may be tearing your hair out desperately trying to figure out where your next break will come, whilst knowing that thousands of other people will be doing the same thing. There is help though, especially in the form of social media.
From humble beginnings, both Facebook and Google have become online Titans. But how have the top two websites in the world become so powerful?
Once upon a time Google was just a pet project in Stanford University. Two PhD students, Larry Page and Sergey Brin, developed BackRub, a search engine that utilised a link-based system (PageRank) to order search results. The Google domain was registered in 1997, the company was officially created a year later and the rest, as they say, is history.
One major issue facing social media platforms is how exactly to monetise their services. Subsisting on investor funding isn’t sustainable, so turning the corner and making a site profitable is a significant priority, but one which many struggle to achieve. Read more
It appears that real-time search could finally become a reality. Following our post earlier in the month, Twitter negotiating real-time search deal with Microsoft and Google, it looks like the ink is now drying on an agreement that will see the aforementioned search engines gain complete access to the social media site’s network.
This is a brave new world for search engines and could well change the way we view and use SERPs in the future. Bing and Google are now free to start developing ways to incorporate Twitter feeds into their searches, opening up unique opportunities for the respective engines and their users.
Facebook offers a fantastic platform to engage with your potential consumers. Not only is it a fundamental touch-point if your audience members make up some of the 845 million active users on the network, but it’s the perfect place to start a two-way conversation with them. The interactive nature of the site gives marketers an un-missable opportunity to engage with potential consumers, that most other marketing mediums just don’t have.
Twitter’s rise up through the social media rankings has been nothing short of phenomenal. Backed by a plethora of tech savvy celebrities, the take-up of the micro-blogging service has touched every corner of the globe. But is it an empire built on sand? Read more
Facebook presents businesses with a fantastic opportunity to identify and engage with current, as well as potential customers. This is done through the use of pages, which allow businesses to house pertinent information within one place and promote it to a potential audience of over 500 million!
Both Facebook and Google are considering separate bids to buy the video conferencing service, Skype.
Discussions are at very early stages and it is very difficult to speculate which offer Skype may prefer (if any), but according to reports from Reuters, Skype is at a crossroads. They have been delaying an eagerly anticipated IPO (Initial Public Offering), which signals that something is going to happen sooner or later.
Social media and social bookmarking platforms play an integral role in getting your blog posts read. One excellent way is to connect your blog posts to your Twitter and Facebook accounts which can be achieved using a very clever piece of software called Twitterfeed.
TwitterFeed is incredibly easy to use, but first of all you need to make sure that you have a Facebook and Twitter account. For most, these accounts have already been set up; however there are some that may still be perplexed by social media platforms such as Facebook and Twitter. Well you needn’t be, and if you want to gain links and exposure then it’s definitely worth investing a little time in [See: Social Media Presence ‘Can Improve Link Building’].
Do you ever find that when you search for something, say a restaurant or venue, you wished you could trust the recommendations and opinions written about it? We have all performed a search in Google and received comments about a place from someone that we have never met.
Well those clever guys at Google have come up with a way to only see reviews from the people you trust, called Google Hotpot. Yesterday they announced some enhancements to this service.
Personalised search is about to become a whole lot more personal as Google begins to roll out ‘Google Search, Plus Your World’. This update could completely change the face of search, dragging in content from your social world to create tailored results.
It’s yet another curve ball from the search engine, which has been moving towards complete personalisation of search for a while now. The official blog promotes it as an opportunity for signed in users to see content shared by online friends. Theoretically this should provide a customised stream of results, somewhere between conventional search and social network feeds. But how useful will this be in real terms?