We love digital
Call 0845 485 1219
We love digital - Call and say hello - Mon - Fri, 9am - 5pm
Unless you’ve been out of the country or living under a rock you can’t have failed to notice the amount of ‘makeup-less selfie’ posts splattered across Facebook recently. It shows the immense power we have when we exert our digital muscles for positive things. Here’s my analysis of what it means for the digital world.
Today I’m going to provide you with a top level overview of how Facebook advertising works, how to get started with a new account and some of my top tips on creating successful adverts.
Last night Channel 4 aired a Dispatches based around fake profiles, fans and click farming, naming and shaming companies and celebrities as they went. While this is hardly ground breaking news from the ‘award winning investigative current affairs programme’, it seems a huge number of us are still being duped on a daily basis.
Most companies, especially SMEs, recognise the importance of customer service. We can’t afford to lose business, especially with the economic climate the way it is at the moment. Every user is important, and companies need to be pro-active in not only their customer acquisition but also in their retention.
In this article I aim to give you an overview of what Facebook Graph Search is, what it means for your business, and how to optimise for it. We’ll also look at privacy issues, its relationship with Bing, initial reactions, and what the future may hold for Facebook advertising.
Last year, the Telegraph reported that Christmas Eve and Christmas Day are the quietest online periods of the year. But with the ever-increasing usage of social media, can we expect to see more people online this Christmas Day than ever before?
It was 8pm on a Sunday night. It could have been any old Sunday night. Nothing was new or out of the ordinary. As usual, I was scrolling through Facebook on my iPhone. For some reason, it struck me that I spend an excessive amount of time on Facebook, but I couldn’t actually explain what I got out of it.
Facebook was launched back in February 2004 and now attracts more than one billion active users. This means that a huge number of people and stories are added to the popular social network which have the ability to go viral very quickly. Yet this can cause a big problem.
If there’s one thing that’s guaranteed to ruin my experience on Facebook, or any other social media platform for that matter, it’s viral fan spam. Images, quotations and jokes that get passed from person to person, imploring the recipient to share with ten friends or risk illness, bad luck or being ridiculed for their lack of caring. It’s a mess and one that really drives me mad!
It seems nearly every day there’s a new headline out there about Facebook’s share price hitting a new low. This week it past the US$20 mark, representing an almost 50% decline since its listing nearly three months ago. Read more
Facebook offers a fantastic platform to engage with your potential consumers. Not only is it a fundamental touch-point if your audience members make up some of the 845 million active users on the network, but it’s the perfect place to start a two-way conversation with them. The interactive nature of the site gives marketers an un-missable opportunity to engage with potential consumers, that most other marketing mediums just don’t have.