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Deciding how, where and when to advertise your business online can be a daunting task. With Google AdWords offering prominent, effective and profitable search ad campaigns, many businesses neglect to consider the value of other advertising channels. Step forward Facebook advertising.
It was 8pm on a Sunday night. It could have been any old Sunday night. Nothing was new or out of the ordinary. As usual, I was scrolling through Facebook on my iPhone. For some reason, it struck me that I spend an excessive amount of time on Facebook, but I couldn’t actually explain what I got out of it.
Today I’m going to provide you with a top level overview of how Facebook advertising works, how to get started with a new account and some of my top tips on creating successful adverts.
Last year, the Telegraph reported that Christmas Eve and Christmas Day are the quietest online periods of the year. But with the ever-increasing usage of social media, can we expect to see more people online this Christmas Day than ever before?
Last night Channel 4 aired a Dispatches based around fake profiles, fans and click farming, naming and shaming companies and celebrities as they went. While this is hardly ground breaking news from the ‘award winning investigative current affairs programme’, it seems a huge number of us are still being duped on a daily basis.
With the festival season well under way every man and his dog are trying to promote their event on Facebook. This blog post will explain how to harness the right social media audience and avoid the scattergun approach. Read more
With the increasing amount of time spent on Social Media – many brands are opting to take advantage of the paid advertising options available. This is an attractive option for many brands in search of connecting with customers and seeing a tangible return on investment.
If there’s one thing that’s guaranteed to ruin my experience on Facebook, or any other social media platform for that matter, it’s viral fan spam. Images, quotations and jokes that get passed from person to person, imploring the recipient to share with ten friends or risk illness, bad luck or being ridiculed for their lack of caring. It’s a mess and one that really drives me mad!
Most companies, especially SMEs, recognise the importance of customer service. We can’t afford to lose business, especially with the economic climate the way it is at the moment. Every user is important, and companies need to be pro-active in not only their customer acquisition but also in their retention.
Facebook offers a fantastic platform to engage with your potential consumers. Not only is it a fundamental touch-point if your audience members make up some of the 845 million active users on the network, but it’s the perfect place to start a two-way conversation with them. The interactive nature of the site gives marketers an un-missable opportunity to engage with potential consumers, that most other marketing mediums just don’t have.
Unless you’ve been out of the country or living under a rock you can’t have failed to notice the amount of ‘makeup-less selfie’ posts splattered across Facebook recently. It shows the immense power we have when we exert our digital muscles for positive things. Here’s my analysis of what it means for the digital world.