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If there’s one thing that’s guaranteed to ruin my experience on Facebook, or any other social media platform for that matter, it’s viral fan spam. Images, quotations and jokes that get passed from person to person, imploring the recipient to share with ten friends or risk illness, bad luck or being ridiculed for their lack of caring. It’s a mess and one that really drives me mad!
It was 8pm on a Sunday night. It could have been any old Sunday night. Nothing was new or out of the ordinary. As usual, I was scrolling through Facebook on my iPhone. For some reason, it struck me that I spend an excessive amount of time on Facebook, but I couldn’t actually explain what I got out of it.
Most companies, especially SMEs, recognise the importance of customer service. We can’t afford to lose business, especially with the economic climate the way it is at the moment. Every user is important, and companies need to be pro-active in not only their customer acquisition but also in their retention.
It seems nearly every day there’s a new headline out there about Facebook’s share price hitting a new low. This week it past the US$20 mark, representing an almost 50% decline since its listing nearly three months ago. Read more
In this article I aim to give you an overview of what Facebook Graph Search is, what it means for your business, and how to optimise for it. We’ll also look at privacy issues, its relationship with Bing, initial reactions, and what the future may hold for Facebook advertising.
A question which often pops up in our industry is ‘Do Facebook Likes affect SEO?’ The short answer is yes. However, the more appropriate question should be ‘How much of an influence do Facebook Likes have on SEO?’ This post will help explain the influence of Facebook Likes and how to include this approach in your search marketing strategy.
Facebook was launched back in February 2004 and now attracts more than one billion active users. This means that a huge number of people and stories are added to the popular social network which have the ability to go viral very quickly. Yet this can cause a big problem.
As many countries in the western world have been affected by the financial crisis and subsequent budget and job cuts, more and more people have found themselves out of work – in the UK alone 2.62 million people are unemployed.
With such unprecedented levels, many of whom are young people, the Internet has become a source of information to find and search for jobs, albeit a competitive one. As such, you may be tearing your hair out desperately trying to figure out where your next break will come, whilst knowing that thousands of other people will be doing the same thing. There is help though, especially in the form of social media.
From humble beginnings, both Facebook and Google have become online Titans. But how have the top two websites in the world become so powerful?
Once upon a time Google was just a pet project in Stanford University. Two PhD students, Larry Page and Sergey Brin, developed BackRub, a search engine that utilised a link-based system (PageRank) to order search results. The Google domain was registered in 1997, the company was officially created a year later and the rest, as they say, is history.
Six years later, Mark Zuckerberg began developing a small social networking site called thefacebook, for students at Harvard University. Within a year it was opened up to further Ivy League colleges, then universities, schools and some major businesses nationwide. Finally, in 2006, Facebook rolled out globally.
The abiding similarity in both companies is that despite their different focuses, both sites had one core function. Google was created as a search engine, Facebook as a social networking site.
Facebook offers a fantastic platform to engage with your potential consumers. Not only is it a fundamental touch-point if your audience members make up some of the 845 million active users on the network, but it’s the perfect place to start a two-way conversation with them. The interactive nature of the site gives marketers an un-missable opportunity to engage with potential consumers, that most other marketing mediums just don’t have.
One major issue facing social media platforms is how exactly to monetise their services. Subsisting on investor funding isn’t sustainable, so turning the corner and making a site profitable is a significant priority, but one which many struggle to achieve.
For many years YouTube was a cash cow for Google. Whilst it was widely used and hugely popular, the video sharing site just couldn’t find a way to turn that into hard currency. In fact two months ago to the day, in a strange piece of social media circularity, it was announced that Facebook had 250 million users whilst YouTube were on the verge of making profit. Today, Facebook has reached 300 million users and is itself the one who is ready to start funding itself.