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The entire notion of campaigning has been to engage and increase your audience, so it makes sense that Social Media was a natural platform for charities to utilise. But what effect has it had? How are charities making the most from Social Media, and is there anything else they could be doing to use budgets more effectively and grow their reach?
Social Media – still a taboo subject for far too many companies. It’s also often overlooked as a genuine marketing tool. But this needn’t be the case. Social Media is both an effective marketing tool that delivers strong ROI – but only if used correctly. Let’s look into this further.
If your ecommerce business is not utilising social media, it’s time to catch up. There are many brands finding success through social media marketing, growing their communities and seeing significant engagement across the board. Effectively managing your social media platforms allows you to not only promote your products, but also create and monitor conversations with existing and target audiences.
Most of you will have heard of the terminology “black hat” when it comes to either SEO or Digital Marketing in general. But what about when it comes to Social Media? You may not even know if you’re engaging in such activity – so that’s why we want to make you and your business aware of the dangers.
In today’s Digital landscape, social media is a great tool for businesses to communicate and build relationships with audiences. In most cases, it has become an essential tool for long terms success and survival, particularly if you’re in a volatile or busy market. To ensure that your business doesn’t drop the ball on Social Media, it’s imperative that you adopt a rigorous approach to analytics and reporting.
In a perfect world, social media should be the best investment your business has ever made, but the reality is that many brands are still unsure as to how to properly manage their social profiles. A good example is the financial sector; but whilst there are some brands struggling, there are others leading the way – let’s take a look at these and learn the lessons as to why they’re doing so well.
LinkedIn advertising can be a very powerful tool if it’s used to its full potential. There are five main approaches to using LinkedIn Ads, each with their own outcomes and end goals. The concept behind LinkedIn’s advertising platform is very similar to Facebook’s; you can create static image and video ads that appear in various parts of the page, or you can choose to promote your content via your target audience’s news feed.
With the increasing amount of time spent on Social Media – many brands are opting to take advantage of the paid advertising options available. This is an attractive option for many brands in search of connecting with customers and seeing a tangible return on investment.
This afternoon I am speaking at On The Edge Birmingham. I will be looking at youth digital marketing, and how out of touch some brands really are. But for every bad example, there are plenty of good ones. So if you want to know how to be successful marketing to young people, check out my slides and blog post.
When you think about your overall Digital Marketing strategy you may have completely forgotten to consider what part Video Marketing will take in it. Really, you should be spending a lot more effort on your Video Marketing strategy.
YouTube is a great marketing tool and can help build brand awareness in record time. In this short guide we look at ways to utilise this fantastic resource to enhance your Video Marketing and Digital Marketing efforts.