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When it comes to video marketing you almost always think of YouTube, the leader of online video. However, this is just one segment of the market. Vine and Instagram are platforms with a burgeoning audience – and clever brands and marketers are taking full advantage. Here’s 10 great examples.
If you hadn’t heard the recent news, US authorities shut down the hugely popular MegaUpload video sharing website on 19th January 2012. It had about 150 million registered users, making it one of the most popular file sharing sites on the internet. It was accused of costing £320million in lost revenues on copyrighted material. However the majority of users had been using the service for legitimate uses include high performance video hosting.
When the idea that Koozai would start producing digital marketing videos came up, we immediately started thinking big. We wanted our videos to be of professional quality but without the professional costs. Luckily we had already experimented with video in the past and we had a couple of softbox lights, a HD camcorder and a wired clip on mic in storage at Koozai HQ.
So you want to take your first steps into video editing but don’t fancy paying for expensive software to install on your PC (that probably won’t even run very well because you failed to notice the required high minimum specification of the software and you need to buy more RAM and a faster graphics card). Read more
YouTube is the world’s second largest search engine after Google, so it’s important to consider it as part of your digital marketing strategy. In fact there are lots of different ways to advertise on YouTube, and since AdWords launched TrueView, it has become more cost effective and accessible for users.
To help you get started this post will answer all your YouTube advertising questions, from targeting types to costs. Read more
If you are new to Schema.org markup, you are not alone. Schema.org is a joint project between Search Engine giants Google, Bing, Yahoo! and Yandex so it is fast becoming an important addition to your website to help your content get indexed.
In summary it provides clear structured information to the search engine spiders about rich content such as events, people, places, products, reviews and media content. A full list of current Schema.org types can be found here.
In this post I’ll cover the benefits and drawbacks of video distribution, versus keeping the video on your own site. This will include a look at what can work best for delivering you site traffic and conversions along with considerations about branding.
I had a science kit when I was quite a bit smaller and I never really made the most of the magic it contained. I couldn’t get enough of watching what would happen to a pile of iron filings when a magnet was close by. That’s the image I muster when picturing how using the right keyword can attract searchers. It’s just a case of finding the right magnet or keyword.
As time goes by there is more and more evidence that social signals are becoming of greater important when it comes to achieving a higher position in SERPs. So how can you leverage Social Media to improve your rankings?