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There are so many Content Management Systems (CMS) out there. Some good and some not so good! When it comes to optimising a site for SEO, there are some functions that are really important. These are often overlooked when a CMS isn’t chosen with SEO in mind.
This post gives a quick overview of basic functions that an ideal CMS should provide for SEO. It might be particularly useful if you have a client who is choosing a new one, or switching CMS. They should check with their Web developer that all of these things are possible: Read more
A serious link building campaign should be carried out carefully and should include proper research.
However there are some links you can look to gain that are easier than others to create and they don’t take hours to research or hunt down.
It’s the kind of question that comes up time and time again, so I felt it was time to address the issue in a blog post. Clearly the answer will vary hugely between clients, campaigns, and industries to mention a few variables.
In order to set your client’s expectations and to avoid shooting yourself in the foot, it is well worth over estimating a little. SEO white hat techniques are a long game strategy and anyone who promises or says they can deliver results within a few days or a couple of weeks are usually either lying or using black hat tactics to manipulate you into the SERPs.
With Koozai recently being announced as the premium sponsor at the upcoming ThinkVisibility event in Leeds this September as well as sponsoring Brighton SEO, I thought I might put together a list of recommended search marketing conferences in the United Kingdom.
There’s multiple ways to win and each entry method takes just a couple of minutes. So for a simple way to enter, just complete any of the steps below:
These developments often blur the line around what would be covered under the definition of advertising and marketing, as they become more and more invasive of consumer space.
If you are looking to target a local area or even a number of regional areas, then finding good quality local seo information is very important to help you carry out the work needed.
When it comes to web marketing strategies there is a whole range of techniques available. The industry has evolved immensely over recent years leaving marketers with a variety of tactics to stream relevant traffic. Below are a few tried and tested techniques to help market your domain across the web.
Getting listed in a search engine is the first step to getting your site optimised. If you have a brand new domain with no history or backlinks, it can take some time for the pages to get indexed. Below are a few ways to help search engines register your site or individual URLs quicker.
With the launch of instant previews for natural search results in November last year, and previews now being shown for paid search results (reported in March 2011: Page Previews in AdWords – Quality is Key) Google have now introduced a neat little tool held within your Webmaster Tools account.
URL structure is often something we don’t have too much control over. It might be determined by your CMS, or you might be working on a well established site where making significant URL structure changes would not be an option. This post talks about the do’s and don’ts of URL structure, which might be handy if you are lucky enough to be able to make changes to your site’s structure, or are starting a site from scratch. Read more