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In the fast paced world of SEO, rankings are constantly fluctuating. This is part and parcel of search engine optimisation. However, if your rankings have dropped dramatically there may be a more serious issue. As we all know time is money and the longer your rankings stay hidden on page 2,3,4 of the SERPs the more money you can potentially lose. Read more
There are a lot of discussions around just HOW important link building is, such as, what are we going to do if/when Google changes their ranking algorithm and devalues links? The truth of the matter is, incoming links will continue to be an important factor in how search engines rank websites, it’s the bedrock of the internet as it stands today, and it connects everything to everything else. Read more
Having the ability to accurately track your website’s keyword rankings within Google and other search engines is an intrinsic part of any good SEO campaign. Not only does this provide you with indicators of where you need to spend your time and on what keywords, but it provides transparency to the client. However, monitoring rankings manually is both tedious and time consuming, so a tool is needed to do this for you.
You know you are working in digital marketing when you are actually excited about visiting the Google office. Well, that was me this morning, especially as they have just moved their London office to a brand new building near High Holborn. It’s so new I can even forgive Google for not having it on Google Maps – I’m just bitter because Google maps led me to a small theatre near Covent Garden…
One question I get asked by clients time and time again is ‘should we build another website’? I can see the logic behind the question. Who wouldn’t want to double their traffic but is another domain the best way to go?
Why Do It?
There are numerous reasons people want to start up a new website. Some want a separate brand, others want to target a different demographic. Another common reason is to monopolise the SERPs with multiple rankings.
Do you have an online business and want more sales? Do you have some knowledge from DIY SEO and PPC campaigns learnt from forums, e-books and courses? Do you instinctively know that there is money in the digital fields, but not sure where to begin digging? With so much conflicting information out there on how to succeed online, where do you start?
This report will reveal how to take your online marketing to the next level using only free, available tools.
After a quick lunch break at the local Wagamama I was ready to absorb another session of SEO tips. The afternoon topics broke the mould by looking at several different aspects of SEO. This was immediately followed by a quick-fire round of ten minute presentations. Read more
Linkdex is quickly becoming one of the most talked about SEO tools in the industry and considering it has only been around since the start of 2011, this is pretty impressive. It is an evolving tool and still has a long way to go based on the conversations I have had with the Linkdex team.
I know there are a lot of agencies and companies using Linkdex already and many of us will be asking the same questions and wanting to know what their plans are for taking this great tool to the next level. Read more
Google Webmaster Tools is a free tool provided by Google, which allows you to see some interesting data about your website. This post looks at the different functions within Google Webmaster Tools and some of their uses and limitations.
A question I have been asked a number of times is “Why doesn’t Google show all my links?”
It’s not unnatural for people to check on how many links are being seen and counted by Google if their site is undergoing a link building campaign.
So when Google reports a much lower than expected number of links this can set the alarm bells ringing.