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You know you are working in digital marketing when you are actually excited about visiting the Google office. Well, that was me this morning, especially as they have just moved their London office to a brand new building near High Holborn. It’s so new I can even forgive Google for not having it on Google Maps – I’m just bitter because Google maps led me to a small theatre near Covent Garden…
One question I get asked by clients time and time again is ‘should we build another website’? I can see the logic behind the question. Who wouldn’t want to double their traffic but is another domain the best way to go?
Why Do It?
There are numerous reasons people want to start up a new website. Some want a separate brand, others want to target a different demographic. Another common reason is to monopolise the SERPs with multiple rankings.
Do you have an online business and want more sales? Do you have some knowledge from DIY SEO and PPC campaigns learnt from forums, e-books and courses? Do you instinctively know that there is money in the digital fields, but not sure where to begin digging? With so much conflicting information out there on how to succeed online, where do you start?
This report will reveal how to take your online marketing to the next level using only free, available tools.
After a quick lunch break at the local Wagamama I was ready to absorb another session of SEO tips. The afternoon topics broke the mould by looking at several different aspects of SEO. This was immediately followed by a quick-fire round of ten minute presentations. Read more
Linkdex is quickly becoming one of the most talked about SEO tools in the industry and considering it has only been around since the start of 2011, this is pretty impressive. It is an evolving tool and still has a long way to go based on the conversations I have had with the Linkdex team.
I know there are a lot of agencies and companies using Linkdex already and many of us will be asking the same questions and wanting to know what their plans are for taking this great tool to the next level. Read more
Google Webmaster Tools is a free tool provided by Google, which allows you to see some interesting data about your website. This post looks at the different functions within Google Webmaster Tools and some of their uses and limitations.
It’s not unnatural for people to check on how many links are being seen and counted by Google if their site is undergoing a link building campaign.
So when Google reports a much lower than expected number of links this can set the alarm bells ringing.
Have you ever wanted to know exactly what products and services to promote? Perhaps you are an affiliate, looking for popular products to promote, and effective ways to promote them…
In a web dominated by links it’s important to explore new ways to gather referring domains. One quick and easy way to gain a valuable backlink is to run your site through a range of website analysis tools. Not only does this help you understand the strength of your domain but it also provides a unique URL with a link back to your site. Read more
There are so many Content Management Systems (CMS) out there. Some good and some not so good! When it comes to optimising a site for SEO, there are some functions that are really important. These are often overlooked when a CMS isn’t chosen with SEO in mind.
This post gives a quick overview of basic functions that an ideal CMS should provide for SEO. It might be particularly useful if you have a client who is choosing a new one, or switching CMS. They should check with their Web developer that all of these things are possible: Read more
A serious link building campaign should be carried out carefully and should include proper research.
However there are some links you can look to gain that are easier than others to create and they don’t take hours to research or hunt down.