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Does the mighty Google algorithm really rely on a human search quality rating team? If it did, would you like to see the handbook that they give this special team? Learn what the quality rating team are looking for, how the process tallies with the algorithm, and why you need to read this if you ever aspire to stay on the first page of search results for a valuable phrase…
Being a good SEO is about more than knowing your stuff back to front when it comes to optimisation. It’s also about the way you work. It’s the attitude and traits you have that can make you stand out in this fast growing industry.
This post talks about five of the key traits I think make a good SEO stand out from the crowd.
In my last post I went through a list of 28 top link building resources, if followed correctly and with a bit of creativity you shouldn’t have any problems with search engines while your rankings continuously improve.
However, as I mentioned in the previous article, some people still believe all links are good links – quantity over quality. This kind of attitude not only negatively affects your rankings, but in extreme cases can actually get you de-indexed completely from search engines.
Many Webmasters and SEOs think they know all they need to know about on-page SEO, but when was the last time they reviewed their site structure? Is on-page SEO more important than ever now in light of updates such as Panda? Solid on-page structure is a pre-requisite for a strong SEO campaign. Check that your website structure is performing optimally for you. Read more
In the fast paced world of SEO, rankings are constantly fluctuating. This is part and parcel of search engine optimisation. However, if your rankings have dropped dramatically there may be a more serious issue. As we all know time is money and the longer your rankings stay hidden on page 2,3,4 of the SERPs the more money you can potentially lose. Read more
There are a lot of discussions around just HOW important link building is, such as, what are we going to do if/when Google changes their ranking algorithm and devalues links? The truth of the matter is, incoming links will continue to be an important factor in how search engines rank websites, it’s the bedrock of the internet as it stands today, and it connects everything to everything else. Read more
Having the ability to accurately track your website’s keyword rankings within Google and other search engines is an intrinsic part of any good SEO campaign. Not only does this provide you with indicators of where you need to spend your time and on what keywords, but it provides transparency to the client. However, monitoring rankings manually is both tedious and time consuming, so a tool is needed to do this for you.
You know you are working in digital marketing when you are actually excited about visiting the Google office. Well, that was me this morning, especially as they have just moved their London office to a brand new building near High Holborn. It’s so new I can even forgive Google for not having it on Google Maps – I’m just bitter because Google maps led me to a small theatre near Covent Garden…
One question I get asked by clients time and time again is ‘should we build another website’? I can see the logic behind the question. Who wouldn’t want to double their traffic but is another domain the best way to go?
Why Do It?
There are numerous reasons people want to start up a new website. Some want a separate brand, others want to target a different demographic. Another common reason is to monopolise the SERPs with multiple rankings.
Do you have an online business and want more sales? Do you have some knowledge from DIY SEO and PPC campaigns learnt from forums, e-books and courses? Do you instinctively know that there is money in the digital fields, but not sure where to begin digging? With so much conflicting information out there on how to succeed online, where do you start?
This report will reveal how to take your online marketing to the next level using only free, available tools.