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Structured data is becoming ever more prominent. You see it (or don’t if it’s implemented correctly) on a lot of sites and it helps search engines to better understand elements of a site’s structure. The search engines then use the structured data in the search results as rich snippets alongside the normal result or they use them to provide more relevant results for the user.
As an SEO, I spend lots of time optimising websites to get them indexed by Google, so today I thought I’d turn it around and write about how to get a website removed from Google! This post talks about when you might want to keep content away from Google-Bot, and what your options are depending on whether you own the website.
htaccess stands for HyperText Access and is a file that is supported by some web servers. It allows site owners to manually configure elements of how their site is seen or accessed and this can be done at root or directory level. The file was originally used to allow different levels of access at different directory levels of a site. Now though, these files are used for a multitude of different functions from the original access functions to the more sophisticated functions that allow URLs to be rewritten or errors to be handled.
A new client can provide a fantastic opportunity to demonstrate your full expertise in Search and lead to the exciting prospect of transforming a website into a commercial success. To make this happen it is vital to get your SEO strategy right from the start.
There are a lot of good SEO tools out there and I use loads of them. Like many SEO professionals I use tools daily and I will often pick one tool over another depending on the needs at the time. Recently I came across the Microsoft SEO Toolkit and have been blown away at how thorough it is as an SEO tool! In this post I will run through some of my favourite features and reasons why everyone should download it for their sites.
The 404 page is an important, but much overlooked and unloved part of many websites. What is it for? How do you create one? Does anyone care? In this post we aim to explain all these things plus give you some brilliantly unusual examples to inspire you.
We recently signed up for a month long trial with Acquisio, a Pay Per Click campaign management tool that is aimed at agencies around the world. Read more
If you are looking to target a local area or even a number of regional areas, then finding good quality local seo information is very important to help you carry out the work needed.
The finance industry is by far the most competitive sector on the internet. Premium search results are littered with high street banks, superior websites and black hat ninjas. When it comes to finance, dominating page one on Google can be a frustrating minefield. However, get it done right and you can reap the rewards of a highly profitable campaign.
In the world of Search Engine Optimisation it’s very rare that you find two SEO’s that think exactly the same. Search professionals come in all shapes and sizes with a range of different techniques and tactics. That said there is no denying that we all have similar characteristics. This blog post will look at the common characteristics of a rounded SEO and how they are applied to an SEO campaign.