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A new client can provide a fantastic opportunity to demonstrate your full expertise in Search and lead to the exciting prospect of transforming a website into a commercial success. To make this happen it is vital to get your SEO strategy right from the start.
As an SEO, I spend lots of time optimising websites to get them indexed by Google, so today I thought I’d turn it around and write about how to get a website removed from Google! This post talks about when you might want to keep content away from Google-Bot, and what your options are depending on whether you own the website.
Structured data is becoming ever more prominent. You see it (or don’t if it’s implemented correctly) on a lot of sites and it helps search engines to better understand elements of a site’s structure. The search engines then use the structured data in the search results as rich snippets alongside the normal result or they use them to provide more relevant results for the user.
htaccess stands for HyperText Access and is a file that is supported by some web servers. It allows site owners to manually configure elements of how their site is seen or accessed and this can be done at root or directory level. The file was originally used to allow different levels of access at different directory levels of a site. Now though, these files are used for a multitude of different functions from the original access functions to the more sophisticated functions that allow URLs to be rewritten or errors to be handled.
If you are looking to target a local area or even a number of regional areas, then finding good quality local seo information is very important to help you carry out the work needed.
The 404 page is an important, but much overlooked and unloved part of many websites. What is it for? How do you create one? Does anyone care? In this post we aim to explain all these things plus give you some brilliantly unusual examples to inspire you.
There are a lot of good SEO tools out there and I use loads of them. Like many SEO professionals I use tools daily and I will often pick one tool over another depending on the needs at the time. Recently I came across the Microsoft SEO Toolkit and have been blown away at how thorough it is as an SEO tool! In this post I will run through some of my favourite features and reasons why everyone should download it for their sites.
Infographics are useful ways to display information in a clean, structured and visually appealing way. They work well because they immediately capture people’s attention and they are much easier to browse through compared to lots of text within a Blog post. Read more
We recently signed up for a month long trial with Acquisio, a Pay Per Click campaign management tool that is aimed at agencies around the world. Read more
Squidoo, for those who don’t know, is a user-generated hub of information covering a diverse range of subjects. Content is created and uploaded by the general public to create a highly adaptable, multimedia ‘lens’. The subject of the pages can vary from how-to articles to informational pages on niche topics. Once a page grows in popularity, it can provide a strong link to any target site as well as helping to deliver decent levels of targeted traffic. Read more