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A new client can provide a fantastic opportunity to demonstrate your full expertise in Search and lead to the exciting prospect of transforming a website into a commercial success. To make this happen it is vital to get your SEO strategy right from the start.
htaccess stands for HyperText Access and is a file that is supported by some web servers. It allows site owners to manually configure elements of how their site is seen or accessed and this can be done at root or directory level. The file was originally used to allow different levels of access at different directory levels of a site. Now though, these files are used for a multitude of different functions from the original access functions to the more sophisticated functions that allow URLs to be rewritten or errors to be handled.
Structured data is becoming ever more prominent. You see it (or don’t if it’s implemented correctly) on a lot of sites and it helps search engines to better understand elements of a site’s structure. The search engines then use the structured data in the search results as rich snippets alongside the normal result or they use them to provide more relevant results for the user.
The 404 page is an important, but much overlooked and unloved part of many websites. What is it for? How do you create one? Does anyone care? In this post we aim to explain all these things plus give you some brilliantly unusual examples to inspire you.
In the world of Search Engine Optimisation it’s very rare that you find two SEO’s that think exactly the same. Search professionals come in all shapes and sizes with a range of different techniques and tactics. That said there is no denying that we all have similar characteristics. This blog post will look at the common characteristics of a rounded SEO and how they are applied to an SEO campaign.
There are a lot of good SEO tools out there and I use loads of them. Like many SEO professionals I use tools daily and I will often pick one tool over another depending on the needs at the time. Recently I came across the Microsoft SEO Toolkit and have been blown away at how thorough it is as an SEO tool! In this post I will run through some of my favourite features and reasons why everyone should download it for their sites.
Running a successful franchise can be an extremely rewarding experience. Running a failed franchise can be a massive pain in the neck. The difference between success and failure? SEO of course! Well not completely but having a sound SEO strategy can certainly help you grow your franchise into a profitable business.
This post will look at the do’s and don’ts when it comes to applying SEO to a franchise.
‘Affiliate marketing’ seems to be an ever-increasingly used buzz-word. As a thriving and growing industry, being an affiliate is now accessible to everyone – from the full time internet marketing professional to the person wanting an additional part time income.
2012 saw an avalanche of updates to Google’s algorithms, and I don’t expect 2013 to be any different. Many websites were caught out and penalised for SEO tactics that at one time would have been commonplace and successful. Following this huge crack down on any ‘unnatural’ optimisation activity many site owners and SEOs have been left thinking about how to avoid being penalised in the future. In essence, ‘future proofing’ your SEO.
With sites always evolving there are always changes you are going to have to make to the background elements in order to keep it working for search engines and users properly. Most of these changes are pretty simple and rarely cause problems. Others, if not properly implemented, can cause errors or even kill traffic and rankings until they are resolved.
Now of course I appreciate that this is an incredibly sweeping statement, I for one have great working relationships with a number of developers, but then again I have some extremely difficult ones too …