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SEO Resources Blog Posts

  • Laura Phillips
    Top Tips for Creating Meta Data

    HTMLMeta data is only one piece of the SEO jigsaw, however it is a pretty big and important part. Getting it wrong or being lazy will hold you at a disadvantage to your competitors, and hinder your ability to rank well for targeted search terms.

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  • Harry Gardiner
    Finding An Alternative To Feedburner

    R.I.P. feedburnerLaunched a decade ago, when Facebook was in its infancy and Twitter was merely an idea, Feedburner quickly became the go-to-tool for RSS feeds. Google soon lent its support, by picking up the software in 2007 for a cool $100 million, and for a long time it reigned supreme as the world’s number one RSS service. But, all is not rosy for Feedburner…

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  • Kieran Sait
    Google’s In-Depth Article Mark-Up - What You Need To Know

    Changes AheadIn August last year, shortly before the Hummingbird algorithm update, Google introduced a new function to its search engine results pages (SERP’s) in the United States that now displays three related in-depth articles at the bottom of the search results page accompanied by images.

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  • James Challis
    Tips For Getting Started With A New SEO Client

    New SEO ClientsA new client can provide a fantastic opportunity to demonstrate your full expertise in Search and lead to the exciting prospect of transforming a website into a commercial success. To make this happen it is vital to get your SEO strategy right from the start.

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  • Chris Simmance
    .htaccess Files Best Practice Guide With Examples and Functions

    htacess securityhtaccess stands for HyperText Access and is a file that is supported by some web servers. It allows site owners to manually configure elements of how their site is seen or accessed and this can be done at root or directory level. The file was originally used to allow different levels of access at different directory levels of a site. Now though, these files are used for a multitude of different functions from the original access functions to the more sophisticated functions that allow URLs to be rewritten or errors to be handled.

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  • Chris Simmance
    A Guide To Structured Data Markup Implementation Methods

    bigstock-MARKETING-Highlighter-over-ba-13249193Structured data is becoming ever more prominent. You see it (or don’t if it’s implemented correctly) on a lot of sites and it helps search engines to better understand elements of a site’s structure. The search engines then use the structured data in the search results as rich snippets alongside the normal result or they use them to provide more relevant results for the user.

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  • Laura Phillips
    How To Create An Effective 404 Error Page

    404 SkullThe 404 page is an important, but much overlooked and unloved part of many websites. What is it for? How do you create one? Does anyone care? In this post we aim to explain all these things plus give you some brilliantly unusual examples to inspire you.

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  • Oliver Ewbank
    14 Essential Characteristics For The Modern SEO Professional

    Who Are YouIn the world of Search Engine Optimisation it’s very rare that you find two SEO’s that think exactly the same. Search professionals come in all shapes and sizes with a range of different techniques and tactics. That said there is no denying that we all have similar characteristics. This blog post will look at the common characteristics of a rounded SEO and how they are applied to an SEO campaign.

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  • Chris Simmance
    Microsoft SEO Toolkit Review

    bigstock-SEO--Search-Engine-Optimizati-14219222There are a lot of good SEO tools out there and I use loads of them.  Like many SEO professionals I use tools daily and I will often pick one tool over another depending on the needs at the time. Recently I came across the Microsoft SEO Toolkit and have been blown away at how thorough it is as an SEO tool! In this post I will run through some of my favourite features and reasons why everyone should download it for their sites.

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  • Oliver Ewbank
    SEO for Franchises

    SEO for FranchisesRunning a successful franchise can be an extremely rewarding experience. Running a failed franchise can be a massive pain in the neck. The difference between success and failure? SEO of course! Well not completely but having a sound SEO strategy can certainly help you grow your franchise into a profitable business.

    This post will look at the do’s and don’ts when it comes to applying SEO to a franchise.

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  • Andy Killworth
    Affiliate Marketing - Top Tips for Newbies!

    Online Marketing‘Affiliate marketing’ seems to be an ever-increasingly used buzz-word. As a thriving and growing industry, being an affiliate is now accessible to everyone – from the full time internet marketing professional to the person wanting an additional part time income.

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