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Local SEO should be a major part of any brand’s online marketing arsenal, but did you know that Content Marketing can facilitate your efforts significantly? Here are some content marketing tips and ideas to help with your local SEO campaign.
In this post I take a look at the overhaul. There is a lot to take advantage of and the upgrade is yet another push from Google to get businesses to create Google+ Local pages.
2013 has seen Google release fresh Panda and Penguin algorithm updates. These updates have shaken up the world of search and forced digital marketers to refine their approach to SEO.
“Squee! LOL! OMG! Totes Amazeballs!”
Believe it or not, all of the above words can now be found in the dictionary (although amazeballs is still confined to Collins Online Dictionary, the forward-thinker’s favourite).
Last year there was a host of blog posts and thoughts on Semantic Search including this and this on the Koozai blog. A question to Matt Cutts in 2010 asking ‘What is the future of Semantic Search’ showed some early insight into what Google may be working towards. Let’s take a look at what we know.
Six months ago I wrote a post featuring eight Creative Link Building Techniques for a Sustainable Link Building Strategy, with the promise to write a follow-up later in 2013.
I am a big fan of cult television shows. With great scripts and compelling characters, they are often completely addictive and I have no shame in admitting that I am prone to becoming well and truly hooked to particular programmes.
Have you ever considered Google as a publisher of content? Well in fact they facilitate the publishing of content; but as a result of their overarching power, they have changed the content landscape. Whether that’s for better or worse is now up for discussion.
Last month Google officially added large-scale guest posts, advertorials and press releases to the list of links that can violate their guidelines. Naturally this has caused confusion in the search industry and people are doing their best to read between the lines. Are there exceptions to the rules? Should you remove links? Should you nofollow? Should you disavow? Or should you just keep the faith and carry on creating good content?
The status quo is boring. It’s presumably been done hundreds of times and everyone knows all about it. People are constantly trying to get rid of it and redesign everything until the status quo is unrecognisable.