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Imagine a world without links and a web without link bulding. It’s a scary concept but what if Google removed link value from their algorithm altogether? This blog post will explore the other ‘off page’ SEO factors (and some new factors) so you can be less reliant on links.
More and more businesses are now on board with the importance of content marketing, but its one thing to know how vital it is to your digital strategy and another to actually implement and stick to it as a valuable asset.
Every client has different needs and goals and no two pieces of content will meet those requirements in the exact same way. To help with this today’s infographic from Copy Press offers a clear look at how you can tie every step in the creation of content together in a way that makes your clients happy.
Whilst offers, bargains, and promotions in the run up to Christmas will encourage customers to buy your products, you should never underestimate the power of website copy in aiding this process.
2013 has been another crazy year for SEO, with numerous updates and even a shiny new [rehashed] algorithm. But what can we take from this year’s changes to aid our SEO in 2014?
In this post I’ve looked at some of the most significant recent changes in SEO and what we should be adding into our 2014 search strategies.
How do you measure the success of your content marketing or blog? Page views, rankings, earned links, conversions, sales or other? Whatever metric you decide to use, it needs to be related to the overall goal of the piece.
With that in mind, have you ever considered comments as a way of measuring the success of your content?
It’s the first big stumbling block for every excited entrepreneur and SME: how do you compete with a large multinational spending millions on SEO and Advertising. Internet success stories have led to many major organisations investing in online activity meaning achieving success has become more difficult but is still achievable.
A new client can provide a fantastic opportunity to demonstrate your full expertise in Search and lead to the exciting prospect of transforming a website into a commercial success. To make this happen it is vital to get your SEO strategy right from the start.
‘At least give it a go!’ – A statement you probably heard during your first year of school and have continued to hear throughout life. After all we learn best from trying and failing right? The idea of at least trying something has been drilled into us since the early ages by teachers, parents and other figures of authority. But is this always the best way to approach things?