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Panda 4.0 has arrived. The update follows on the same theme of punishing websites with very little content, duplication or auto generated content. But what does actually mean to a business running an eCommerce website relying on search engines to supply them with customers and ultimately money?
Is your business thinking about producing online content? Perhaps you already are but you’re not really seeing the benefits; well ask yourself, do you have a strategy? Is your content working for you the way it should be?
Almost every business has started from a single location with local customers. With instant global access to a website, it’s easy to get carried away with creating a digital marketing strategy to attract everyone, however the developments in search have made targeting your local audience much more effective.
Guest blogging – it’s a minefield right? What sites can you write for, where should the link go, should you even ask for a link these days? These are all valid questions that any online business needs answers to. The good news is you’re in the right place.
If your website was a person, would it be saying this to your customers? “You never visit me anymore. We used to be great together. You’d fill my basket page with products and I’d get them out to you as fast as the postal service could carry them. What happened to us?! Did I get old? Is it a case of out of sight, out of mind? IS THERE SOMEONE ELSE?! I used to be NUMBER ONE!”
This month, in our 13th Koozchat, we asked the Digital Marketing community 10 questions pertaining to Online Marketing and ‘Keeping Google Happy’.
So you’re creating great content, keeping your social channels updated with it and generally ticking the basic boxes for ‘spreading the word’. It’s a good start. But unless you have millions of loyal and interested followers, you won’t see much return. You need to start engaging with influencers.
Meta data is only one piece of the SEO jigsaw, however it is a pretty big and important part. Getting it wrong or being lazy will hold you at a disadvantage to your competitors, and hinder your ability to rank well for targeted search terms.
So, you are a business owner and you have a website. You rely on your site to bring in a percentage (if not all) of your revenue. You aren’t ranking as you would like and you know you need to get moving in the search engines to start bringing in the big money. But before you start with DIY SEO, check out these pitfalls to avoid.
The success of your content isn’t just in the details it’s in the promotion as well. As such, do you know how to promote your content? It’s important you have a good idea of where you want to promote your content, and to whom as this blog post outlines in detail:
As with any marketing strategy, the key to success is to be able to define objectives and measure how successful they are. There’s no point in taking a shot in the dark (something which I think brands certainly do sometimes!) You need to consider your overall business goals, and how you can achieve these in the online landscape.