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Smartphones have changed the focus of webmasters who now have to think about whether their site can deliver the same experience on a mobile device as they can on a desktop.
WordPress is one of the most popular platforms supporting blogs and websites. One of it’s many benefits is that you can add plugins for almost any functionality you desire.
In a bold move, the FT has decided to produce an App that can be accessed easily across the proliferating number of devices and different Operating Systems [See: FT Bypasses Apple’s iTunes, Launches HTML5 Web App | TechCrunch].
Location Extensions within Google AdWords are a great way of linking your Google Places account for your business with your AdWords ads. This allows you as a business to give a location based ad which demonstrates your business as a location listing on Google. Read more
I recently wrote a post giving steps on how to create coupons on your Google Places profile, but if you have a physical location that allows customers to come and attend then there are plenty of other sites that you should also actively be using.
Check-In Sites are becoming more and more mainstream especially as they are freely available as apps on all the main mobile phone platforms.
After an appearance on stage at RIM’s annual Blackberry World, Microsoft CEO Steve Ballmer announced that Bing is set to become the search provider on BlackBerry devices.
Later confirmed on Bing’s Blog the news will see a new alliance between Microsoft and Research in Motion (RIM). They say the companies will work together to “help people make better decisions with Bing on Blackberry devices.”
The issue of online privacy and security has been hitting the headlines in recent weeks. The internet in general, smart phones and online gaming have come under scrutiny for playing their part in what is becoming known as the era of ‘steal everything’.
It’s become an all too familiar story in recent weeks. News is leaked of a security flaw with technology or that technology is being used to gather user information. Then a series of PR tricks ensue until we finally discover what’s been going on. However, as the media whip up a moral panic, I think it’s time to ask whether our privacy is being compromised?
Mobile search is rapidly becoming more and more important. With businesses continuing to see an increase in the number of visitors coming to their sites via a mobile device it is becoming more and more important to include a Mobile search strategy as part of your online marketing plan.
But is Mobile SEO any different to usual SEO?
Having snapped up the mapping service NAVTEQ, Yahoo has now announced a tie-in with mobile phone giant Nokia to provide Mail and Chat services for their devices. So what does this all mean?
Yahoo has been slow to capitalise on the mobile market. Whilst Google and Microsoft have developed their own highly popular operating systems, Yahoo has been far less productive. Now though, with the help of the world’s most popular mobile manufacturer, they might just have their entry point.
With Yahoo Chat, Mail and the newly re-energised Maps being pre-loaded into future Nokia devices, there’s a window of opportunity. Unfortunately though, they do face rather stiff opposition.
Nokia of course have to fend off pressure from the likes of Apple, HTC, Samsung and a whole bevy of manufacturers. Yahoo is struggling to maintain its own identity in an increasingly Google-centric. Essentially these are two giants battling to retain or even regain relevance in a changing market.
People aren’t just accessing your site from their desktop PCs any more. They aren’t even just searching on Google or Bing. The mobile Internet is exploding and is bringing with it whole new ways of accessing and interacting with the web.
In the early days of WAP phones, the mobile Internet was little more than a novelty. Accessible sites were few and far between, bandwidth was lower than dial up and networks charged extortionate rates for using it. Today, all this has changed.
Mobile phones are more popular, more technically advanced and more connective than they have ever been. The development of smartphones – think the iPhone, Nokia N95, Google Nexus One – have kicked off an evolutionary leap in how we interact mobiles and the specification that they can now offer. Now they have greater memory, larger, higher resolution touch screens and internet connectivity.
The shift from static to mobile Internet gathers momentum as Eric Schmidt that Google are a ‘mobile first’ company.
No longer satisfied with conquering the static Internet, Google have now announced their intention to do the same with the mobile form. During a keynote speech at the Mobile World Congress, Google’s Chief Executive, Eric Schmidt, announced that their programmers would be “doing work on mobile first”. With the technology, expertise and brand power at their disposal, now is the time to really start taking mobile search advertising seriously.
It’s not only Google moving over to the mobile internet, it is the consumers themselves – in their millions. New devices are flooding the market and providers are increasingly integrating online minutes within their tariffs and contracts. The lines of accessibility, affordability and interest are drawing steadily closer. Mobile search advertising is also a growing market and one that could become hugely lucrative to those who master it first.
Mobile Marketing is a fast-growing sector, although it currently only accounts for a small proportion of most companies overall marketing spend.
The market is expected to grow rapidly over the next couple of years and will become part of the standard digital marketing plan for many businesses.
With the introduction of the iPhone and smartphones, Mobile Marketing is going to provide marketers with a highly targeted approach, reaching users whilst they are on the move.