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The mobile applications market has developed significantly in the last three years. When you stop to consider that five years ago most people would not have known what an “app” was, it puts this technological transition into perspective.
Today, the apps market for smartphones and other mobile devices has grown into a multi-billion pound industry, with huge developers competing against one another to produce the apps that will have users scrambling to download them.
The use of the mobile web is growing with smartphone penetration in the United Kingdom now reaching near enough 30%. In short, the mobile web is growing fast and is set to change not only the way users consumer media, but also the way business market themselves online.
For example, according to Mobile Shopping Framework Whitepaper by Yahoo! some 86% of mobile internet users polled in the United States browse the mobile web whilst watching television. This represents a fundamental shift away from both how users browse online and how business will need to market themselves.
With consumers now more connected through location-based, social and mobile environments, Google held ThinkLocal 2011. A mini conference aimed at reviewing local search and mobile search and how businesses need to control and promote their brands to consumers at the moment they are searching.
This event showcased insights, inspiration and ideas on how to more closely connect businesses with their customers.
The internet is one of the most significant technological advancements of our time. It has allowed us to communicate and also significantly reduce the space and time gap, as business can be accomplished in a shorter amount of time and across a larger geographical location.
Today it is not only computers in the home where people are able to connect to the internet, it can be accessed from a multitude of technological platforms, including modern technologies such as the iPad, games consoles like the Play Station 3 and the Nintendo Wii and of course your mobile phone.
Google has estimated that 44% of last-minute gift hunts this Christmas will be performed on mobile devices rather than computers. Not massive news in and of itself, after all we are now pretty aware that the mobile search market is growing hugely – as are smartphone sales of course. However, it does perhaps come as a welcome reminder to us all of just how important it is to appear prominently in SERPs.
Google announced today they have purchased Motorola Mobility for $12.5 billion (£7.7 billion) according to reports (Source: BBC). If approved by regulators, this will be their biggest purchase to date and represents a significant step forward for Google who aren’t shy of splashing the cash on acquisitions.
Their latest financial figures indicate they’re in a position to make purchases, either to beat competition or to evolve their own services [See: Despite Spending Big, Google Posts Huge Q2 Profits]. This latest purchase is a definite case of doing both those things, as they turn their attentions to a mobile market which, despite the growth of Android, is still dominated by Apple.
We have seen a huge increase of well known retails branch out to mobile sites, from ASOS back in 2010 to Newlook in April this year.
A recent study has revealed that more mobile phone users are performing more searches on their smartphones. Not only that, but the nature of the search is geared towards local content, where people are actively looking for local businesses for products and/or services.
Personally, the advent of my smartphone has helped me find many more local businesses through search and the GPS enabled tracking device. But I’m not alone, millions of people are searching more on their phones especially for nearby services, and this latest research certainly confirms it.
Online consumerism is continuing to grow according to new research; as a result the number of people performing online retail searches, especially on smartphones, has risen dramatically.
The Online Retail Monitor conducted by British Retail Consortium (BRC) and Google has revealed that total retail search volume grew by 27% in Q2 2011, compared to the same quarter in 2010. The driving force behind this increase was in fact mobile search volumes, which have risen by a staggering 216% year on year.
The latest figures from the Institute of Direct and Digital Marketing show that 28% of all Internet browsing in Britain is carried out on a smartphone. So if you’re still ignoring your online businesses mobile visibility, you could well be missing out on a huge chunk of traffic.
As a smartphone user, it’s not all that uncommon that I’ll perform quick searches as and when required. Clearly I am not alone in this. The worry though is that some businesses still view this as a small niche, continuing to develop websites that are ill-equipped for the mobile market and ignoring advertising opportunities.