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Ever at the forefront of innovative technology, it originally seemed that Google had decided to take on Apple’s Siri with Google Now, thought briefly to be their own mobile voice assistant. However the plot thickens, and it seems there is much more to Google Now than that as we’ll investigate today.
Smartphones and Tablets are now as powerful as some desktop computers 5 years ago. The mobile device has seen rapid increases in user numbers since the Apple iPhone originally launched in 2007 and more so since the launch of the Apple iPad in 2009.
In recent years, mobile technology, primarily in Smartphones, has developed to the stage where people are using them in most aspects of their daily life. They use them to check the weather, send emails and connect with their friends. My friend even asks his phone to tell him when to take his food out of the oven. Read more
2012 saw an avalanche of updates to Google’s algorithms, and I don’t expect 2013 to be any different. Many websites were caught out and penalised for SEO tactics that at one time would have been commonplace and successful. Following this huge crack down on any ‘unnatural’ optimisation activity many site owners and SEOs have been left thinking about how to avoid being penalised in the future. In essence, ‘future proofing’ your SEO.
It seems the world has gone mobile lately and with over 40% smartphone penetration in both western Europe and the U.S and mobile searches accounting for 15% (and rising) of all Google searches it is certainly a good idea to take steps to optimise your site for mobile search.
The mobile applications market has developed significantly in the last three years. When you stop to consider that five years ago most people would not have known what an “app” was, it puts this technological transition into perspective.
Today, the apps market for smartphones and other mobile devices has grown into a multi-billion pound industry, with huge developers competing against one another to produce the apps that will have users scrambling to download them.
The issue of online privacy and security has been hitting the headlines in recent weeks. The internet in general, smart phones and online gaming have come under scrutiny for playing their part in what is becoming known as the era of ‘steal everything’.
It’s become an all too familiar story in recent weeks. News is leaked of a security flaw with technology or that technology is being used to gather user information. Then a series of PR tricks ensue until we finally discover what’s been going on. However, as the media whip up a moral panic, I think it’s time to ask whether our privacy is being compromised?
Mobile Marketing is a fast-growing sector, although it currently only accounts for a small proportion of most companies overall marketing spend.
The market is expected to grow rapidly over the next couple of years and will become part of the standard digital marketing plan for many businesses.
With the introduction of the iPhone and smartphones, Mobile Marketing is going to provide marketers with a highly targeted approach, reaching users whilst they are on the move.
Join me as I take a look at the trends in content marketing so far this year and look forward at what 2013 holds for the rapidly changing digital landscape.
There is more and more talk these days about optimising your website for mobile search for smartphone and tablet devices. Whilst sites need to be optimised for desktop users and search engines, it’s important that other media aren’t being left out.
As more people are buying into tablet devices, we are beginning to see a shift in the way that we access our information. Some people buy into a product as soon as it is released and others buy into a product a later on in time when they have established that technology and changing habits will inevitably move on. However, it’s important that site owners aren’t getting left behind.