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Mobile Search Blog Posts

  • Laura Phillips
    What Is Google Now And Why Should I Use It?

    Google NowEver at the forefront of innovative technology, it originally seemed that Google had decided to take on Apple’s Siri with Google Now, thought briefly to be their own mobile voice assistant. However the plot thickens, and it seems there is much more to Google Now than that as we’ll investigate today.

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  • Chris Simmance
    Mobile Search - 5 SEO Best Practices

    Smartphone ImageIt seems the world has gone mobile lately and with over 40% smartphone penetration in both western Europe and the U.S and mobile searches accounting for 15% (and rising) of all Google searches it is certainly a good idea to take steps to optimise your site for mobile search.

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  • Chris Simmance
    Mobile Retail Applications: Native v Web Apps

    In recent years, mobile technology, primarily in Smartphones, has developed to the stage where people are using them in most aspects of their daily life. They use them to check the weather, send emails and connect with their friends.  My friend even asks his phone to tell him when to take his food out of the oven. Read more

  • Dean Marsden
    How Mobile Devices Have Impacted Digital Marketing

    Smartphone ImageSmartphones and Tablets are now as powerful as some desktop computers 5 years ago. The mobile device has seen rapid increases in user numbers since the Apple iPhone originally launched in 2007 and more so since the launch of the Apple iPad in 2009.

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  • Stephen Logan
    Mobile Search Growth Highlights the Need for SERPs Visibility

    Google has estimated that 44% of last-minute gift hunts this Christmas will be performed on mobile devices rather than computers. Not massive news in and of itself, after all we are now pretty aware that the mobile search market is growing hugely – as are smartphone sales of course. However, it does perhaps come as a welcome reminder to us all of just how important it is to appear prominently in SERPs.

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  • Samantha Noble

    Mobile Marketing is a fast-growing sector, although it currently only accounts for a small proportion of most companies overall marketing spend.

    The market is expected to grow rapidly over the next couple of years and will become part of the standard digital marketing plan for many businesses.

    With the introduction of the iPhone and smartphones, Mobile Marketing is going to provide marketers with a highly targeted approach, reaching users whilst they are on the move.

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  • Dean Marsden
    Has 2012 been the Year of Mobile and what will 2013 Hold?

    Girl With Mobile Smart PhoneIf I had a link from the BBC every time I heard the phrase “this is the year of Mobile” I’d be a very happy SEO. For the past few years, predictions on the state of Mobile marketing and growth have been pretty impressive and indeed Mobile usage has rocketed during this time period but have conversions from Mobile visitors followed suit? Let’s take a look at what 2012 has delivered (or hasn’t delivered) on Mobile devices.
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  • Harry Gardiner
    A Month After the World Ended – The Emerging Digital Trends of 2013

    2013

    Join me as I take a look at the trends in content marketing so far this year and look forward at what 2013 holds for the rapidly changing digital landscape.

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  • textmagic
    Using Mobile Optimisation to Win on Google AdWords

    Today we welcome a post from Text Magic who take a look at Google AdWords changes that affect mobile websites.

    If you follow Google’s Mobile Ads blog, there is a very good end-of-the-year post that pretty much covers all the reasons why you need to be considering mobile in your digital marketing. Read more

  • Tara West
    The Rise of Mobile Websites in the Fashion Industry

    chanel-logo-300x200There is a serious increase in demand in the fashion industry for retailers to become multi-channel and make browsing and buying on a mobile easier for consumers.

    We have seen a huge increase of well known retails branch out to mobile sites, from ASOS back in 2010 to Newlook in April this year.

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  • Andy Williams
    5 Mobile Plugins For Wordpress

    Wordpress LogoWith more and more mobile phones currently being allowing internet use it is becoming important to have a mobile friendly site.

    Smartphones have changed the focus of webmasters who now have to think about whether their site can deliver the same experience on a mobile device as they can on a desktop.

    WordPress is one of the most popular platforms supporting blogs and websites. One of it’s many benefits is that you can add plugins for almost any functionality you desire.

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