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Mobile Search Blog Posts

  • Laura Phillips
    What Is Google Now And Why Should I Use It?

    Google NowEver at the forefront of innovative technology, it originally seemed that Google had decided to take on Apple’s Siri with Google Now, thought briefly to be their own mobile voice assistant. However the plot thickens, and it seems there is much more to Google Now than that as we’ll investigate today.

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  • Chris Simmance
    Mobile Retail Applications: Native v Web Apps

    In recent years, mobile technology, primarily in Smartphones, has developed to the stage where people are using them in most aspects of their daily life. They use them to check the weather, send emails and connect with their friends.  My friend even asks his phone to tell him when to take his food out of the oven. Read more

  • John Waghorn
    The Changing Face of Mobile Apps

    AppsThe mobile applications market has developed significantly in the last three years. When you stop to consider that five years ago most people would not have known what an “app” was, it puts this technological transition into perspective.

    Today, the apps market for smartphones and other mobile devices has grown into a multi-billion pound industry, with huge developers competing against one another to produce the apps that will have users scrambling to download them.

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  • Chris Simmance
    Mobile Search - 5 SEO Best Practices

    Smartphone ImageIt seems the world has gone mobile lately and with over 40% smartphone penetration in both western Europe and the U.S and mobile searches accounting for 15% (and rising) of all Google searches it is certainly a good idea to take steps to optimise your site for mobile search.

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  • Dean Marsden
    How Mobile Devices Have Impacted Digital Marketing

    Smartphone ImageSmartphones and Tablets are now as powerful as some desktop computers 5 years ago. The mobile device has seen rapid increases in user numbers since the Apple iPhone originally launched in 2007 and more so since the launch of the Apple iPad in 2009.

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  • Tara West
    Future-Proof Your SEO

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    2012 saw an avalanche of updates to Google’s algorithms, and I don’t expect 2013 to be any different. Many websites were caught out and penalised for SEO tactics that at one time would have been commonplace and successful. Following this huge crack down on any ‘unnatural’ optimisation activity many site owners and SEOs have been left thinking about how to avoid being penalised in the future. In essence, ‘future proofing’ your SEO.

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  • Dean Marsden
    Has 2012 been the Year of Mobile and what will 2013 Hold?

    Girl With Mobile Smart PhoneIf I had a link from the BBC every time I heard the phrase “this is the year of Mobile” I’d be a very happy SEO. For the past few years, predictions on the state of Mobile marketing and growth have been pretty impressive and indeed Mobile usage has rocketed during this time period but have conversions from Mobile visitors followed suit? Let’s take a look at what 2012 has delivered (or hasn’t delivered) on Mobile devices.
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  • Tara West
    The Rise of Mobile Websites in the Fashion Industry

    chanel-logo-300x200There is a serious increase in demand in the fashion industry for retailers to become multi-channel and make browsing and buying on a mobile easier for consumers.

    We have seen a huge increase of well known retails branch out to mobile sites, from ASOS back in 2010 to Newlook in April this year.

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  • Stephen Logan

    Having snapped up the mapping service NAVTEQ, Yahoo has now announced a tie-in with mobile phone giant Nokia to provide Mail and Chat services for their devices. So what does this all mean?

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  • Stephen Logan
    Mobile Search Growth Highlights the Need for SERPs Visibility

    Google has estimated that 44% of last-minute gift hunts this Christmas will be performed on mobile devices rather than computers. Not massive news in and of itself, after all we are now pretty aware that the mobile search market is growing hugely – as are smartphone sales of course. However, it does perhaps come as a welcome reminder to us all of just how important it is to appear prominently in SERPs.

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  • Samantha Noble

    Mobile Marketing is a fast-growing sector, although it currently only accounts for a small proportion of most companies overall marketing spend.

    The market is expected to grow rapidly over the next couple of years and will become part of the standard digital marketing plan for many businesses.

    With the introduction of the iPhone and smartphones, Mobile Marketing is going to provide marketers with a highly targeted approach, reaching users whilst they are on the move.

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