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Ever at the forefront of innovative technology, it originally seemed that Google had decided to take on Apple’s Siri with Google Now, thought briefly to be their own mobile voice assistant. However the plot thickens, and it seems there is much more to Google Now than that as we’ll investigate today.
In recent years, mobile technology, primarily in Smartphones, has developed to the stage where people are using them in most aspects of their daily life. They use them to check the weather, send emails and connect with their friends. My friend even asks his phone to tell him when to take his food out of the oven. Read more
It seems the world has gone mobile lately and with over 40% smartphone penetration in both western Europe and the U.S and mobile searches accounting for 15% (and rising) of all Google searches it is certainly a good idea to take steps to optimise your site for mobile search.
Smartphones have changed the focus of webmasters who now have to think about whether their site can deliver the same experience on a mobile device as they can on a desktop.
WordPress is one of the most popular platforms supporting blogs and websites. One of it’s many benefits is that you can add plugins for almost any functionality you desire.
The internet is one of the most significant technological advancements of our time. It has allowed us to communicate and also significantly reduce the space and time gap, as business can be accomplished in a shorter amount of time and across a larger geographical location.
Today it is not only computers in the home where people are able to connect to the internet, it can be accessed from a multitude of technological platforms, including modern technologies such as the iPad, games consoles like the Play Station 3 and the Nintendo Wii and of course your mobile phone.
Smartphones and Tablets are now as powerful as some desktop computers 5 years ago. The mobile device has seen rapid increases in user numbers since the Apple iPhone originally launched in 2007 and more so since the launch of the Apple iPad in 2009.
The mobile applications market has developed significantly in the last three years. When you stop to consider that five years ago most people would not have known what an “app” was, it puts this technological transition into perspective.
Today, the apps market for smartphones and other mobile devices has grown into a multi-billion pound industry, with huge developers competing against one another to produce the apps that will have users scrambling to download them.
2012 saw an avalanche of updates to Google’s algorithms, and I don’t expect 2013 to be any different. Many websites were caught out and penalised for SEO tactics that at one time would have been commonplace and successful. Following this huge crack down on any ‘unnatural’ optimisation activity many site owners and SEOs have been left thinking about how to avoid being penalised in the future. In essence, ‘future proofing’ your SEO.
We have seen a huge increase of well known retails branch out to mobile sites, from ASOS back in 2010 to Newlook in April this year.
Mobile Marketing is a fast-growing sector, although it currently only accounts for a small proportion of most companies overall marketing spend.
The market is expected to grow rapidly over the next couple of years and will become part of the standard digital marketing plan for many businesses.
With the introduction of the iPhone and smartphones, Mobile Marketing is going to provide marketers with a highly targeted approach, reaching users whilst they are on the move.