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In recent years, mobile technology, primarily in Smartphones, has developed to the stage where people are using them in most aspects of their daily life. They use them to check the weather, send emails and connect with their friends. My friend even asks his phone to tell him when to take his food out of the oven. Read more
Join me as I take a look at the trends in content marketing so far this year and look forward at what 2013 holds for the rapidly changing digital landscape.
Smartphones and Tablets are now as powerful as some desktop computers 5 years ago. The mobile device has seen rapid increases in user numbers since the Apple iPhone originally launched in 2007 and more so since the launch of the Apple iPad in 2009.
The shift from static to mobile Internet gathers momentum as Eric Schmidt that Google are a ‘mobile first’ company.
In Stephen Logan’s post of what to look for in search in 2010 he mentioned the developments in the Mobile Search and, specifically, Google Goggles.
Now that Google have released their first mobile phone device ‘Nexus’ powered by its Android operating system, it’ll be fascinating to see how search for mobile phones and the various extended applications develop in this hugely competitive and lucrative area. Read more
2012 saw an avalanche of updates to Google’s algorithms, and I don’t expect 2013 to be any different. Many websites were caught out and penalised for SEO tactics that at one time would have been commonplace and successful. Following this huge crack down on any ‘unnatural’ optimisation activity many site owners and SEOs have been left thinking about how to avoid being penalised in the future. In essence, ‘future proofing’ your SEO.
With Google seemingly untouchable in conventional online search, how will they fare in the Mobile market? With Apple favouring Bing on their hugely popular iPhone, could Google suffer a mobile search slide?
There is more and more talk these days about optimising your website for mobile search for smartphone and tablet devices. Whilst sites need to be optimised for desktop users and search engines, it’s important that other media aren’t being left out.
As more people are buying into tablet devices, we are beginning to see a shift in the way that we access our information. Some people buy into a product as soon as it is released and others buy into a product a later on in time when they have established that technology and changing habits will inevitably move on. However, it’s important that site owners aren’t getting left behind.
It seems the world has gone mobile lately and with over 40% smartphone penetration in both western Europe and the U.S and mobile searches accounting for 15% (and rising) of all Google searches it is certainly a good idea to take steps to optimise your site for mobile search.