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In recent years, mobile technology, primarily in Smartphones, has developed to the stage where people are using them in most aspects of their daily life. They use them to check the weather, send emails and connect with their friends. My friend even asks his phone to tell him when to take his food out of the oven. Read more
Join me as I take a look at the trends in content marketing so far this year and look forward at what 2013 holds for the rapidly changing digital landscape.
Smartphones and Tablets are now as powerful as some desktop computers 5 years ago. The mobile device has seen rapid increases in user numbers since the Apple iPhone originally launched in 2007 and more so since the launch of the Apple iPad in 2009.
Today we welcome a post from Text Magic who take a look at Google AdWords changes that affect mobile websites.
The shift from static to mobile Internet gathers momentum as Eric Schmidt that Google are a ‘mobile first’ company.
No longer satisfied with conquering the static Internet, Google have now announced their intention to do the same with the mobile form. During a keynote speech at the Mobile World Congress, Google’s Chief Executive, Eric Schmidt, announced that their programmers would be “doing work on mobile first”. With the technology, expertise and brand power at their disposal, now is the time to really start taking mobile search advertising seriously.
It’s not only Google moving over to the mobile internet, it is the consumers themselves – in their millions. New devices are flooding the market and providers are increasingly integrating online minutes within their tariffs and contracts. The lines of accessibility, affordability and interest are drawing steadily closer. Mobile search advertising is also a growing market and one that could become hugely lucrative to those who master it first.
In Stephen Logan’s post of what to look for in search in 2010 he mentioned the developments in the Mobile Search and, specifically, Google Goggles.
Now that Google have released their first mobile phone device ‘Nexus’ powered by its Android operating system, it’ll be fascinating to see how search for mobile phones and the various extended applications develop in this hugely competitive and lucrative area. Read more
With Google seemingly untouchable in conventional online search, how will they fare in the Mobile market? With Apple favouring Bing on their hugely popular iPhone, could Google suffer a mobile search slide?
Without question, the mobile Internet is going to become an increasingly important battlefield for the major search engines. Google have already announced their intentions with the release of their Android operating system and their first dedicated Google phone, the Nexus One. Last week Apple waded in by announcing their intention to include Bing as the iPhone’s default search browser. So where will it all end?
Google and Apple appear to be at loggerheads over just about everything currently. Microsoft and Google have always enjoyed a frosty relationship with rival products in a wide variety of sectors. But despite the strength of their competitors, Google have always remained relatively unscathed in their core market (search), whilst also gaining footholds elsewhere (Chrome OS, Chrome browser and Android); however, could a massive increase in mobile search scupper them?
There is more and more talk these days about optimising your website for mobile search for smartphone and tablet devices. Whilst sites need to be optimised for desktop users and search engines, it’s important that other media aren’t being left out.
As more people are buying into tablet devices, we are beginning to see a shift in the way that we access our information. Some people buy into a product as soon as it is released and others buy into a product a later on in time when they have established that technology and changing habits will inevitably move on. However, it’s important that site owners aren’t getting left behind.
It seems the world has gone mobile lately and with over 40% smartphone penetration in both western Europe and the U.S and mobile searches accounting for 15% (and rising) of all Google searches it is certainly a good idea to take steps to optimise your site for mobile search.
If I had a link from the BBC every time I heard the phrase “this is the year of Mobile” I’d be a very happy SEO. For the past few years, predictions on the state of Mobile marketing and growth have been pretty impressive and indeed Mobile usage has rocketed during this time period but have conversions from Mobile visitors followed suit? Let’s take a look at what 2012 has delivered (or hasn’t delivered) on Mobile devices.