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Local Search Blog Posts

  • Ali Moghadam
    Local SEO - Watch Out for Pigeons!

    Coogle, the Google PigeonThe urban pigeon is a relatively wily creature. Not cunning like a fox – more of a fearless perennial weed with wings, waddling amongst the human populace, waiting, waiting… The pigeon’s famous appetite for discarded chips and salty snacks is satisfied when these treats are dropped by passers-by. So; is Pigeon then an apt name for Google’s local search algorithm refresh, clearing the streets of Google one peck at a time? Can this post harbour the most bird references ever?

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  • James Challis
    New To Digital Marketing? Why Local Is The Only Place To Start

    Local Search Pin in MapAlmost every business has started from a single location with local customers. With instant global access to a website, it’s easy to get carried away with creating a digital marketing strategy to attract everyone, however the developments in search have made targeting your local audience much more effective.

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  • Andy Williams
    Why You Need A Local SEO Campaign

    Local PointersThe importance of SEO can’t be under estimated, even in these ever changing times. Whilst the majority of online businesses favour a national campaign, without also running a Local SEO campaign your business could be missing traffic that should otherwise be yours. Does this sound familiar?

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  • Ali Moghadam
    How To Get Your Business Online In A Day

    Technology in the Hands of BusinessmanWant to build a site for your small business, with the potential to get ranked and all the social media trimmings, in just one day? It’s possible! I did it myself not long ago – aside from a few tweaks along the way, it’s all worked out nicely – and it’s all SEO friendly. I’m going to share how I did it with you.

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  • Andy Williams
    The Ultimate List of Local SEO Resources

    Local PointersIn 2011 I put together a list of 21 Local SEO resources to help those out who were looking to gain a better presence locally in Google. Since then Local SEO has become a highly important element of digital marketing.

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  • Graeme Benge
    How To Make The Most Of The New Google Maps

    bigstock-Old-Map-And-Compass-Concepts-6133078Another month goes by with yet another change in Google-world, this time Google Maps has got the treatment.

    In this post I take a look at the overhaul. There is a lot to take advantage of and the upgrade is yet another push from Google to get businesses to create Google+ Local pages.

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  • Anna Lewis
    Using Google Analytics To Improve Your Local SEO Campaign

    LocationsSEO is changing, it’s more important than ever to make sure that you are taking the best action for the future, and where better to start than in your target locations? Local SEO is pivotal to many businesses, from small independent shops and services to those with offices or outlets throughout the country and the world.

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  • Andy Williams
    Mastering Local SEO - A Complete Guide (#EdgeBristol)

    Mastering Local SEOThis morning I am speaking at the On the Edge conference in Bristol on the subject of Mastering Local SEO. This post contains my slides and a summary of the presentation.

    Local SEO has evolved over the last year. Now more than ever online businesses need a local search strategy, regardless of whether they are targeting a nationwide, international or local audience.

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  • Harry Gardiner
    A Month After the World Ended – The Emerging Digital Trends of 2013

    2013

    Join me as I take a look at the trends in content marketing so far this year and look forward at what 2013 holds for the rapidly changing digital landscape.

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  • Tara West
    Future-Proof Your SEO

    bigstock-Evolution-25012538

    2012 saw an avalanche of updates to Google’s algorithms, and I don’t expect 2013 to be any different. Many websites were caught out and penalised for SEO tactics that at one time would have been commonplace and successful. Following this huge crack down on any ‘unnatural’ optimisation activity many site owners and SEOs have been left thinking about how to avoid being penalised in the future. In essence, ‘future proofing’ your SEO.

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  • Mark Mitchell
    How Big Brands Can Optimise Local Search in 2013: A 5-Point Plan

    Google localMark Mitchell provides a five step process designed to make the most of local search trends in the next 12 months and beyond.

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