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In this post I take a look at the overhaul. There is a lot to take advantage of and the upgrade is yet another push from Google to get businesses to create Google+ Local pages.
SEO is changing, it’s more important than ever to make sure that you are taking the best action for the future, and where better to start than in your target locations? Local SEO is pivotal to many businesses, from small independent shops and services to those with offices or outlets throughout the country and the world.
Local SEO has evolved over the last year. Now more than ever online businesses need a local search strategy, regardless of whether they are targeting a nationwide, international or local audience.
Join me as I take a look at the trends in content marketing so far this year and look forward at what 2013 holds for the rapidly changing digital landscape.
2012 saw an avalanche of updates to Google’s algorithms, and I don’t expect 2013 to be any different. Many websites were caught out and penalised for SEO tactics that at one time would have been commonplace and successful. Following this huge crack down on any ‘unnatural’ optimisation activity many site owners and SEOs have been left thinking about how to avoid being penalised in the future. In essence, ‘future proofing’ your SEO.
Mark Mitchell provides a five step process designed to make the most of local search trends in the next 12 months and beyond.
This week, Matt Roberts, VP of Product at Linkdex, explains who stands to benefit from Geo-Rankings.
The other week Bing announced that it’ll be using Yelp to power it’s local search results and Apple announced its new iOS6 operating system featuring updated Siri and maps applications which will be powered from local business information from Yelp.
If there were still people out there unconvinced as to how big a part Google + was going to play in the big Google shake up then the latest in a string of big updates (from Google) should finally give the biggest indication yet.
For most dentists, local GPs and other healthcare specialists, the rise of the internet has given them an easy means with which to grow their client bases. If you have a well optimised website focused on the keywords people are looking for relating to your business, then chances are people will be able to find you.