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Local Search Blog Posts
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- SEO
- 7th Nov 2012
- Comment
How Big Brands Can Optimise Local Search in 2013: A 5-Point Plan
It’s Guest Post Time!Mark Mitchell provides a five step process designed to make the most of local search trends in the next 12 months and beyond.
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- SEO
- 28th Feb 2012
- 4 Comments
Google Updates: Panda, Local Search and Links
Google have announced a mammoth update, with 40 changes and tweaks to the way the search engines will work all over the world. The main focus of the changes revolve around the ongoing Panda update (we’re up to version 3.3 if you’re keeping track), as well as a few other key areas.A couple of the standout adjustments in this monthly update will impact the way that Google evaluate their links and the way they rank websites for local searches. This will no doubt raise a few eyebrows amongst anyone working within SEO, and Digital Marketing more broadly.
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- Brand
- 21st Jan 2013
- 6 Comments
A Month After the World Ended – The Emerging Digital Trends of 2013
Join me as I take a look at the trends in content marketing so far this year and look forward at what 2013 holds for the rapidly changing digital landscape.
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- News
- 3rd Apr 2012
- 12 Comments
Google's Venice Update and Local SEO
Google’s Venice update in February brought about 40 algorithm changes – a number of which have sparked a few debates. -
- News
- 14th Jun 2011
- 1 Comment
Unique Descriptive Keywords Added to Google Maps Listings
If you have seen a few extra words crop up in your Google Maps listing, you’re not hallucinating. The latest in a long series of tweaks has seen the search engine integrate descriptive keywords into the SERPs listing.This new feature, which is simply a number of descriptive words or phrases, is designed to make a business stand out. Therefore it will look to highlight the terms that best describe an individual company, rather than the more generalised keywords you can expect to see in SERPs.
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- SEO
- 10th Jan 2013
- 1 Comment
2012 saw an avalanche of updates to Google’s algorithms, and I don’t expect 2013 to be any different. Many websites were caught out and penalised for SEO tactics that at one time would have been commonplace and successful. Following this huge crack down on any ‘unnatural’ optimisation activity many site owners and SEOs have been left thinking about how to avoid being penalised in the future. In essence, ‘future proofing’ your SEO.
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- SEO
- 15th Sep 2010
- Comment
How to Target Multiple Locations on One Website
If you’ve got a business spread over multiple locations and want to get a local search presence in each, what do you need to be doing?
It’s a fairly common problem. A business develops a website and then wants to optimise it for each individual location where it has a physical store or premises. How exactly do you go about doing that?
To appear in local search results you need to be able to profile your local credentials. A search engine can’t simply guess where you are. Whilst your site might promote the primary address, those of your headquarters or other registered address, it won’t necessarily be optimised for your subsidiary locations – which of course are no less important.
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- News
- 31st Mar 2011
- 1 Comment
Google Places Reviews - Responding To Bad Reviews
I recently wrote about how important it is for businesses to gain reviews to help improve Google Places rankings, but what happens if you receive bad reviews or negative feedback?
Well responding to bad reviews is possible if you have a verified Google Places profile.
Negative feedback is very different to positive reviews you may have received. First off it is very easy to take them to heart, after all this is your business that someone is criticising. So try not to let your emotions take over. It is important to remain professional and treat the review just like you would a positive one. Read more
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- SEO
- 29th Aug 2012
- 2 Comments
Who should care about Geo-Rankings and why?
It’s Wednesday, so you know what that means don’t you? It’s Guest Post time.This week, Matt Roberts, VP of Product at Linkdex, explains who stands to benefit from Geo-Rankings.
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- SEO
- 28th Jun 2012
- 2 Comments
Why You Need To Be On Yelp Right Now!
The other week Bing announced that it’ll be using Yelp to power it’s local search results and Apple announced its new iOS6 operating system featuring updated Siri and maps applications which will be powered from local business information from Yelp. -
- SEO
- 30th Jan 2012
- 2 Comments
Optimising Your On-Site Content for Local SEO
It’s staggering to see the amount of websites who look to achieve rankings for local terms, yet appear nowhere in the SERPs when these terms are searched for. The reason they don’t rank is because of one key issue; website owners or webmasters simply have not optimised the content to include these crucial local search terms. So when it comes to optimising your site for local SEO, be sure to optimise your content as well – it could make all the difference.
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