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Local SEO has evolved over the last year. Now more than ever online businesses need a local search strategy, regardless of whether they are targeting a nationwide, international or local audience.
SEO is changing, it’s more important than ever to make sure that you are taking the best action for the future, and where better to start than in your target locations? Local SEO is pivotal to many businesses, from small independent shops and services to those with offices or outlets throughout the country and the world.
The urban pigeon is a relatively wily creature. Not cunning like a fox – more of a fearless perennial weed with wings, waddling amongst the human populace, waiting, waiting… The pigeon’s famous appetite for discarded chips and salty snacks is satisfied when these treats are dropped by passers-by. So; is Pigeon then an apt name for Google’s local search algorithm refresh, clearing the streets of Google one peck at a time? Can this post harbour the most bird references ever?
The importance of SEO can’t be under estimated, even in these ever changing times. Whilst the majority of online businesses favour a national campaign, without also running a Local SEO campaign your business could be missing traffic that should otherwise be yours. Does this sound familiar?
In this post I take a look at the overhaul. There is a lot to take advantage of and the upgrade is yet another push from Google to get businesses to create Google+ Local pages.
The new design appears to hint that more weight is now being put on reviews over any other element.
The new big red box at the top of a Google Places page invites you to leave a review when before this wasn’t something so obviously promoted.
With Google’s focus on localised search results becoming more prominent, businesses are starting to become more aware of the need to have a Google Places profile.
However in a majority of cases businesses are only setting up very basic profiles believing that having the listing verified is enough for them to start capturing local traffic.
They have their profile, the address is included, so too is the website URL and they even have a category assigned, so why aren’t they appearing?
Well there’s a little more to it than that and most business are overlooking some very important areas. Read more
If you’ve got a business spread over multiple locations and want to get a local search presence in each, what do you need to be doing?
It’s a fairly common problem. A business develops a website and then wants to optimise it for each individual location where it has a physical store or premises. How exactly do you go about doing that?
Almost every business has started from a single location with local customers. With instant global access to a website, it’s easy to get carried away with creating a digital marketing strategy to attract everyone, however the developments in search have made targeting your local audience much more effective.