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Local SEO has evolved over the last year. Now more than ever online businesses need a local search strategy, regardless of whether they are targeting a nationwide, international or local audience.
SEO is changing, it’s more important than ever to make sure that you are taking the best action for the future, and where better to start than in your target locations? Local SEO is pivotal to many businesses, from small independent shops and services to those with offices or outlets throughout the country and the world.
The urban pigeon is a relatively wily creature. Not cunning like a fox – more of a fearless perennial weed with wings, waddling amongst the human populace, waiting, waiting… The pigeon’s famous appetite for discarded chips and salty snacks is satisfied when these treats are dropped by passers-by. So; is Pigeon then an apt name for Google’s local search algorithm refresh, clearing the streets of Google one peck at a time? Can this post harbour the most bird references ever?
The importance of SEO can’t be under estimated, even in these ever changing times. Whilst the majority of online businesses favour a national campaign, without also running a Local SEO campaign your business could be missing traffic that should otherwise be yours. Does this sound familiar?
In this post I take a look at the overhaul. There is a lot to take advantage of and the upgrade is yet another push from Google to get businesses to create Google+ Local pages.
Join me as I take a look at the trends in content marketing so far this year and look forward at what 2013 holds for the rapidly changing digital landscape.
That was until last week when they announced they would no longer post reviews or parts of reviews from other sites about a specific business on their own Google Places site. The move is a result of a U.S. antitrust investigation into its business practices according to the Financial Times.
I recently wrote about how important it is for businesses to gain reviews to help improve Google Places rankings, but what happens if you receive bad reviews or negative feedback?
Well responding to bad reviews is possible if you have a verified Google Places profile.
Negative feedback is very different to positive reviews you may have received. First off it is very easy to take them to heart, after all this is your business that someone is criticising. So try not to let your emotions take over. It is important to remain professional and treat the review just like you would a positive one.
You have your Google Places profile, you have optimised it completing as many fields as possible, but your still not gaining the rankings you expected.
Well much like a web page there is more to ranking than simply optimising the profile, especially if you are in a highly competitive field.
One area that may be lacking is the number of reviews you are receiving. Read more