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Local Search Blog Posts

  • Andy Williams
    Mastering Local SEO - A Complete Guide (#EdgeBristol)

    Mastering Local SEOThis morning I am speaking at the On the Edge conference in Bristol on the subject of Mastering Local SEO. This post contains my slides and a summary of the presentation.

    Local SEO has evolved over the last year. Now more than ever online businesses need a local search strategy, regardless of whether they are targeting a nationwide, international or local audience.

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  • Andy Williams
    The Ultimate List of Local SEO Resources

    Local PointersIn 2011 I put together a list of 21 Local SEO resources to help those out who were looking to gain a better presence locally in Google. Since then Local SEO has become a highly important element of digital marketing.

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  • Andy Williams
    Why You Need A Local SEO Campaign

    Local PointersThe importance of SEO can’t be under estimated, even in these ever changing times. Whilst the majority of online businesses favour a national campaign, without also running a Local SEO campaign your business could be missing traffic that should otherwise be yours. Does this sound familiar?

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  • Anna Lewis
    Using Google Analytics To Improve Your Local SEO Campaign

    LocationsSEO is changing, it’s more important than ever to make sure that you are taking the best action for the future, and where better to start than in your target locations? Local SEO is pivotal to many businesses, from small independent shops and services to those with offices or outlets throughout the country and the world.

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  • Harry Gardiner
    A Month After the World Ended – The Emerging Digital Trends of 2013

    2013

    Join me as I take a look at the trends in content marketing so far this year and look forward at what 2013 holds for the rapidly changing digital landscape.

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  • Ali Moghadam
    Local SEO - Watch Out for Pigeons!

    Coogle, the Google PigeonThe urban pigeon is a relatively wily creature. Not cunning like a fox – more of a fearless perennial weed with wings, waddling amongst the human populace, waiting, waiting… The pigeon’s famous appetite for discarded chips and salty snacks is satisfied when these treats are dropped by passers-by. So; is Pigeon then an apt name for Google’s local search algorithm refresh, clearing the streets of Google one peck at a time? Can this post harbour the most bird references ever?

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  • Mark Mitchell
    How Big Brands Can Optimise Local Search in 2013: A 5-Point Plan

    Google localMark Mitchell provides a five step process designed to make the most of local search trends in the next 12 months and beyond.

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  • Graeme Benge
    How To Make The Most Of The New Google Maps

    bigstock-Old-Map-And-Compass-Concepts-6133078Another month goes by with yet another change in Google-world, this time Google Maps has got the treatment.

    In this post I take a look at the overhaul. There is a lot to take advantage of and the upgrade is yet another push from Google to get businesses to create Google+ Local pages.

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  • Andy Williams
    Google Places Redesign Makes Gaining Reviews Easier

    Google PlacesAs I am sure you will have seen by now, the design and layout of Google Places has recently changed.

    The new design appears to hint that more weight is now being put on reviews over any other element.

    The new big red box at the top of a Google Places page invites you to leave a review when before this wasn’t something so obviously promoted.

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  • Stephen Logan
    Unique Descriptive Keywords Added to Google Maps Listings

    If you have seen a few extra words crop up in your Google Maps listing, you’re not hallucinating. The latest in a long series of tweaks has seen the search engine integrate descriptive keywords into the SERPs listing.

    This new feature, which is simply a number of descriptive words or phrases, is designed to make a business stand out. Therefore it will look to highlight the terms that best describe an individual company, rather than the more generalised keywords you can expect to see in SERPs.
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  • Andy Williams
    Optimising Your Google Places Profile

    With Google’s focus on localised search results becoming more prominent, businesses are starting to become more aware of the need to have a Google Places profile.

    However in a majority of cases businesses are only setting up very basic profiles believing that having the listing verified is enough for them to start capturing local traffic.

    They have their profile, the address is included, so too is the website URL and they even have a category assigned, so why aren’t they appearing?

    Well there’s a little more to it than that and most business are overlooking some very important areas. Read more

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