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Local Search Blog Posts

  • Andy Williams
    Google's Venice Update and Local SEO

    Google LogoGoogle’s Venice update in February brought about 40 algorithm changes – a number of which have sparked a few debates.

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  • Andy Williams
    Google Places Redesign Makes Gaining Reviews Easier

    Google PlacesAs I am sure you will have seen by now, the design and layout of Google Places has recently changed.

    The new design appears to hint that more weight is now being put on reviews over any other element.

    The new big red box at the top of a Google Places page invites you to leave a review when before this wasn’t something so obviously promoted.

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  • Andy Williams

    Including a map on your Contact Us page or Directions page can help give visitors a good visual indication as to where you are located as well as help to enhance these pages.

    Adding a Google Map to your website is easier than you may think and you don’t have to be an expert Web Developer to do this.

    Here is an easy to follow step by step guide to adding a Google map to your website.

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  • James Perrin
    Optimising Your On-Site Content for Local SEO

    It’s staggering to see the amount of websites who look to achieve rankings for local terms, yet appear nowhere in the SERPs when these terms are searched for. The reason they don’t rank is because of one key issue; website owners or webmasters simply have not optimised the content to include these crucial local search terms. So when it comes to optimising your site for local SEO, be sure to optimise your content as well – it could make all the difference.
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  • Andy Williams
    Creating Coupons and Discounts on Check-In Sites

    I recently wrote a post giving steps on how to create coupons on your Google Places profile, but if you have a physical location that allows customers to come and attend then there are plenty of other sites that you should also actively be using.

    Check-In Sites are becoming more and more mainstream especially as they are freely available as apps on all the main mobile phone platforms.

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  • Stephen Logan

    A lot of companies will offer SEO services or ‘local optimisation’, promising the moon and delivering little more than a Google Places profile. Whilst it is important to have your business featured, there really is no need to pay for the privilege. It should be part of your SEO work, not the sum total of it.

    Unfortunately, some people pay for exactly that. And as has been reported by State of Search , it appears that some people are doing so twice. An agency that has been creating Google Places profiles on behalf of clients is now using them to blackmail those self same businesses.  Therefore if you don’t come up with additional cash, your listing will be removed.
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  • Andy Williams
    21 Local SEO Resources

    Local SEO ResourcesLocal Search is more important than ever before. Giving your online business the best local presence possible will help bring customers to your site as well as through the doors.

    If you are looking to target a local area or even a number of regional areas, then finding good quality local seo information is very important to help you carry out the work needed.

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  • Andy Williams
    ThinkLocal with Google - London 4th October 2011

    Google LogoWith consumers now more connected through location-based, social and mobile environments, Google held ThinkLocal 2011. A mini conference aimed at reviewing local search and mobile search and how businesses need to control and promote their brands to consumers at the moment they are searching.

    This event showcased insights, inspiration and ideas on how to more closely connect businesses with their customers.

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  • Andy Williams
    Create a Blog - Improve Your Local Search Rankings in Google

    As we all know, Google loves good quality content and the phrase “content is king” has been promoted since the dawn of time.

    Most site owners turn to creating a blog as the answer to supplying a continued stream of fresh quality (or so we would hope) content.  But how many sites are using their blog to help improve their local search rankings in Google?

    Thought through correctly, your blog can become one of the most powerful tools you have in your local search campaign. Read more

  • James Perrin
    Google Updates: Panda, Local Search and Links

    Google have announced a mammoth update, with 40 changes and tweaks to the way the search engines will work all over the world. The main focus of the changes revolve around the ongoing Panda update (we’re up to version 3.3 if you’re keeping track), as well as a few other key areas.

    A couple of the standout adjustments in this monthly update will impact the way that Google evaluate their links and the way they rank websites for local searches. This will no doubt raise a few eyebrows amongst anyone working within SEO, and Digital Marketing more broadly.

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  • Alec Sharratt
    SEO For Local Businesses

    SEO for local businessesSEO is often discussed with reference to large companies, corporations and businesses competing nationally or even globally. But SEO should be affordable, available, effective and useful for everyone competing online. This post will offer some SEO advice and strategies for local businesses.

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