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Local Search Blog Posts
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- News
- 3rd Apr 2012
- 12 Comments
Google's Venice Update and Local SEO
Google’s Venice update in February brought about 40 algorithm changes – a number of which have sparked a few debates. -
- Brand
- 21st Jan 2013
- 6 Comments
A Month After the World Ended – The Emerging Digital Trends of 2013
Join me as I take a look at the trends in content marketing so far this year and look forward at what 2013 holds for the rapidly changing digital landscape.
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- SEO
- 2nd Nov 2010
- 6 Comments
What Does the Google Places SERP Update Mean for Local Search?
Google give businesses a wake-up call with its latest update changing the dynamic of local search entirely.
Last week local search optimisation experienced a fundamental overhaul thanks to the Google Place update. Now, for any geographically targeted business search (‘hotels in Portsmouth’ for instance), you might now encounter a page like that shown below.
The above example is actually interesting for a number of reasons. Firstly, it is actually one of the few tests we’ve carried out where organic listings outrank local results (more on which later). However, the most notable difference is the layout and appearance of the SERP itself.
Read more -
- SEO
- 28th Feb 2012
- 4 Comments
Google Updates: Panda, Local Search and Links
Google have announced a mammoth update, with 40 changes and tweaks to the way the search engines will work all over the world. The main focus of the changes revolve around the ongoing Panda update (we’re up to version 3.3 if you’re keeping track), as well as a few other key areas.A couple of the standout adjustments in this monthly update will impact the way that Google evaluate their links and the way they rank websites for local searches. This will no doubt raise a few eyebrows amongst anyone working within SEO, and Digital Marketing more broadly.
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- SEO
- 13th Dec 2011
- 3 Comments
SEO is often discussed with reference to large companies, corporations and businesses competing nationally or even globally. But SEO should be affordable, available, effective and useful for everyone competing online. This post will offer some SEO advice and strategies for local businesses. -
- News
- 3rd Mar 2011
- 3 Comments
Gain Reviews - Improve Your Google Places Ranking
You have your Google Places profile, you have optimised it completing as many fields as possible, but your still not gaining the rankings you expected.
Well much like a web page there is more to ranking than simply optimising the profile, especially if you are in a highly competitive field.
One area that may be lacking is the number of reviews you are receiving. Read more
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- SEO
- 27th Aug 2009
- 3 Comments
Creating Your Local Listing in Google Maps
Local Search Marketing is becoming more and more important to online businesses these days. It’s also the fastest growing search option at the moment and so it’s important that your company is ranking well for localised searches.
An important place to start is Google Maps.
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- SEO
- 20th Jan 2010
- 3 Comments
Google Change Synonyms Display in Search Results
Our in-house SEO Copywriter, Steve Logan, recently made an excellent post that explored the importance of spelling and grammar, with particular reference to writing for the web (see ‘The Typos and Language Errors that Turn Visitors Away).
Another consideration content writers and search engine optimisers need to have is for the use of synonyms in their writing. For some time now, Google have been showing synonyms bolded in the search results for stemming variants, such as the plural of a word, e.g. the searcher enters ‘picture’ but ‘pictures’ is also shown in bold. Read more -
- SEO
- 30th Jan 2012
- 2 Comments
Optimising Your On-Site Content for Local SEO
It’s staggering to see the amount of websites who look to achieve rankings for local terms, yet appear nowhere in the SERPs when these terms are searched for. The reason they don’t rank is because of one key issue; website owners or webmasters simply have not optimised the content to include these crucial local search terms. So when it comes to optimising your site for local SEO, be sure to optimise your content as well – it could make all the difference.
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- News
- 1st Jun 2012
- 2 Comments
Google + Local Pages Replace Google Places
If there were still people out there unconvinced as to how big a part Google + was going to play in the big Google shake up then the latest in a string of big updates (from Google) should finally give the biggest indication yet. -
- SEO
- 28th Jun 2012
- 2 Comments
Why You Need To Be On Yelp Right Now!
The other week Bing announced that it’ll be using Yelp to power it’s local search results and Apple announced its new iOS6 operating system featuring updated Siri and maps applications which will be powered from local business information from Yelp.
