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Local Search Blog Posts

  • Andy Williams
    The Ultimate List of Local SEO Resources

    Local PointersIn 2011 I put together a list of 21 Local SEO resources to help those out who were looking to gain a better presence locally in Google. Since then Local SEO has become a highly important element of digital marketing.

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  • Andy Williams
    Google's Venice Update and Local SEO

    Google LogoGoogle’s Venice update in February brought about 40 algorithm changes – a number of which have sparked a few debates.

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  • Andy Williams
    Mastering Local SEO - A Complete Guide (#EdgeBristol)

    Mastering Local SEOThis morning I am speaking at the On the Edge conference in Bristol on the subject of Mastering Local SEO. This post contains my slides and a summary of the presentation.

    Local SEO has evolved over the last year. Now more than ever online businesses need a local search strategy, regardless of whether they are targeting a nationwide, international or local audience.

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  • Anna Lewis
    Using Google Analytics To Improve Your Local SEO Campaign

    LocationsSEO is changing, it’s more important than ever to make sure that you are taking the best action for the future, and where better to start than in your target locations? Local SEO is pivotal to many businesses, from small independent shops and services to those with offices or outlets throughout the country and the world.

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  • Andy Williams
    What Does the Google Places SERP Update Mean for Local Search?

    Google SearchGoogle give businesses a wake-up call with its latest update changing the dynamic of local search entirely.

    Last week local search optimisation experienced a fundamental overhaul thanks to the Google Place update. Now, for any geographically targeted business search (‘hotels in Portsmouth’ for instance), you might now encounter a page like that shown below.

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  • Harry Gardiner
    A Month After the World Ended – The Emerging Digital Trends of 2013

    2013

    Join me as I take a look at the trends in content marketing so far this year and look forward at what 2013 holds for the rapidly changing digital landscape.

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  • Andy Williams
    Why You Need A Local SEO Campaign

    Local PointersThe importance of SEO can’t be under estimated, even in these ever changing times. Whilst the majority of online businesses favour a national campaign, without also running a Local SEO campaign your business could be missing traffic that should otherwise be yours. Does this sound familiar?

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  • James Perrin
    Google Updates: Panda, Local Search and Links

    Google have announced a mammoth update, with 40 changes and tweaks to the way the search engines will work all over the world. The main focus of the changes revolve around the ongoing Panda update (we’re up to version 3.3 if you’re keeping track), as well as a few other key areas.

    A couple of the standout adjustments in this monthly update will impact the way that Google evaluate their links and the way they rank websites for local searches. This will no doubt raise a few eyebrows amongst anyone working within SEO, and Digital Marketing more broadly.

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  • Alec Sharratt
    SEO For Local Businesses

    SEO for local businessesSEO is often discussed with reference to large companies, corporations and businesses competing nationally or even globally. But SEO should be affordable, available, effective and useful for everyone competing online. This post will offer some SEO advice and strategies for local businesses.

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  • Andy Williams
    Gain Reviews - Improve Your Google Places Ranking

    You have your Google Places profile, you have optimised it completing as many fields as possible, but your still not gaining the rankings you expected.

    Well much like a web page there is more to ranking than simply optimising the profile, especially if you are in a highly competitive field.

    One area that may be lacking is the number of reviews you are receiving. Read more

  • Andy Williams

    Local Search Marketing is becoming more and more important to online businesses these days. It’s also the fastest growing search option at the moment and so it’s important that your company is ranking well for localised searches.

    An important place to start is Google Maps.

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