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It’s the kind of question that comes up time and time again, so I felt it was time to address the issue in a blog post. Clearly the answer will vary hugely between clients, campaigns, and industries to mention a few variables.
In order to set your client’s expectations and to avoid shooting yourself in the foot, it is well worth over estimating a little. SEO white hat techniques are a long game strategy and anyone who promises or says they can deliver results within a few days or a couple of weeks are usually either lying or using black hat tactics to manipulate you into the SERPs.
Matt Cutts is the head of the web spam team at Google, he is also widely known as the face of Google who seeks to let us all know about recent developments and pass on advice on how best to manage your website’s presence.
He does not go into detail about anything which gives away information about how the Google algorithm works for obvious reasons, but he does his best to point us all in the right direction. In this post I thought I would gather some videos from Matt Cutts on Link Building to highlight some of the best practises from Google’s point of view. Read more
Social bookmarking sites offer the opportunity to save web addresses, aka bookmarks, to public sites. Read more
The buzz that an update creates online brings up the age old discussion as to the true value of PageRank. It also causes panic amongst site owners who may have seen their score drop.
But isn’t it time that this dated score was just forgotten about and ignored once and for all?
Link Building is a highly important area of SEO; your aim should be to build on your online presence while building links to improve your online profile and rankings. A good Link Building strategy involves building links over time; avoid gaining hundreds or even thousands of links in a short period of time. You should aim to naturally increase the number of links to your site over time.
One of the most important aspects of using Twitter for link building purposes is ensuring that your marketing activity helps foster a targeted following. This can be as simple thinking about what to write in a twitter bio to taking into account social media optimisation when designing a site.
Twitter can also be a great tool to help find relevant link prospects from which you can build relationships with and hopefully gain quality links in a natural way. Read more
It’s as simple as that.
They are essential to helping the progress of your site and there are an endless number of ways of building them.
As far as tenuous associations go, paid links and a South Coast based Championship football team would certainly appear to fit the bill. However, if you’ve got the stamina to read on, allow me to explain.
The crux of the problem for both is that essentially they work in theory; buy players or buy links, both should see you flying high in the rankings. However, the end result is often one of crushing failure. Pompey, just like many sites who over invest to achieve fantastic (otherwise unachievable) highs, were brought crashing down to earth by penalties and ever-worsening performances. This particular story starts in the mists of time, eight whole years ago.
There has been many a debate on the value of no-followed links over the years. Do they present any value when it comes to ranking factors? Are they a waste of time and should they be avoided? The quick answer is that ‘a links a link’ and it should provide some sort of value whether it is do-follow or no-follow. Read more
Your business isn’t getting traction online, what do you do? Get the opinion of an experienced SEO consultant? Hire new marketing staff? Or, maybe you contact The New York Times to get the opinion of their readers?
Well, as unlikely as it may sound, that’s exactly what Colorado Mountain Coffee did. Featuring in the Times’ ‘You’re the Boss’ section, there was a tale of online woe from the specialist coffee seller. Who, despite concerted efforts, simply weren’t getting the traffic or conversions that they had envisaged. So what is the problem?
Not giving visitors the ability to bookmark now leaves you running the risk of losing them completely. Sharing content has become as much a part of using the Internet as shopping online.
So including a bookmarking widget on your pages is now an important part of any site.