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Today James Agate looks at simple ways to make outreach easier and win those amazing links.
As we all know, digital marketing is an ever evolving industry. It’s rare for a day to pass without some form of industry developments or new strategies to consider – which leads nicely onto article marketing.
Ever wondered which link building methods work best? I’ve done a little experiment to find out! Read this post and learn where your link-building time is best spent. Read more
Inbound links are essential to any SEO strategy. They help refer traffic and build authority around your domain. Read more
The internet by nature is a fast growing medium. It’s been rapidly evolving ever since it was first conceived. So it shouldn’t surprise anyone that a relatively young industry such as SEO is also in a constant state of evolution.
SEO constantly evolves– it has been a hot topic in the industry for a while, with SEOMoz adopting the term “inbound marketing” and creating Inbound.org, combined with rumours that will be dropping SEO from their brand, becoming simply Moz. All this hype from certain thought leaders (no names mentioned) have spread like a virus among the industry.
An integral part of anyone’s SEO strategy is link building. Right now, anyone performing SEO or working on a campaign will be looking at ways in which they can build links to the site they are looking to optimise. Now the age old debate in SEO link building is whether you should focus on quantity of links, or quality of links, or a blend of the two.
As you’ve probably gauged by the title, I’m not here to discuss ways to build a large quantity of links. Now, that isn’t to say that this isn’t still important. Of course the number of backlinks a website has is important, but there is a need to focus on quality links as well. Why you should do this and how it can be achieved will be discussed.
It’s tough to get links from high profile websites such as the Guardian and TIME and only the strongest pitches and most effective outreach will get results. To do this it’s vital you understand the way people you are contacting work, alongside the needs they have, and all the hundreds of others things they have to get done.
You can do this with psychology, and in this presentation we reveal the same psychological techniques we used to get coverage in the BBC, Daily Mail, CBS, TIME and many more. Best of all we show you how to do this too.
Google have announced a mammoth update, with 40 changes and tweaks to the way the search engines will work all over the world. The main focus of the changes revolve around the ongoing Panda update (we’re up to version 3.3 if you’re keeping track), as well as a few other key areas.
A couple of the standout adjustments in this monthly update will impact the way that Google evaluate their links and the way they rank websites for local searches. This will no doubt raise a few eyebrows amongst anyone working within SEO, and Digital Marketing more broadly.
This isn’t a post about espionage or subterfuge. There will be no MI5 style covert operations involved, just a few simple techniques to follow, which should give you a better understanding of what your competitors are doing.
The Internet is an empowering tool. If you know where to look and are prepared to put in a bit of time, you can find out all sorts of information. The good news is that you don’t need expensive software or a degree in computing to get to the most valuable data. A Google search and a few little plugins should do the trick nicely.
“Fate. It seems, is not without a sense of irony.” My last post had a huge section on Google’s efforts to combat poorly constructed, spammy and thin content. Last week, Aaron Wall of SEO Book exposed Google doing the opposite of what they are actively and public against. Google hired a digital agency, Essence, that initiated a marketing campaign which generated a lot of poorly written paid blog posts promoting the Chrome product, at least one of the posts were found containing followed backlink to the Google Chrome page.