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It’s an easy thing to forget, but the web is exactly that; a massive, ever expanding web of pages tied together by links moving in and out of them. Inbound links from authoritative external sites are the Holy Grail, but the web is meant to be an altruistic entity, you are meant to give in order to receive. Here, my quest is to speak up for the cause of the not so sexy but oh so noble outbound link, before registering outbound.org…
Something that has plagued the world of SEO for years is the use of negative publicity. Whether it’s to secure strong backlinks or to just generate a bit of online buzz, people have used negative publicity for years. However, more often than not, it never quite works out as expected, not in the long run anyway.
The travel sector has been one of the fiercest online marketing battle grounds for some time. You can either put your tin hat on and wait for the dust to settle (that’s not going to happen I hope you realise. Ever.) or you can take advantage of the opportunities the web has and flourish.
As things currently stand, search engines rely on a tallying of links to determine how strong a website is. Whilst there are ways of measuring the relative strength of each link; the intention (negative or positive) and how it was created (naturally or paid) is still something of a mystery. This creates confusion amongst the algorithms and occasionally leads to poor results.
As we all know, digital marketing is an ever evolving industry. It’s rare for a day to pass without some form of industry developments or new strategies to consider – which leads nicely onto article marketing.
Ever wondered which link building methods work best? I’ve done a little experiment to find out! Read this post and learn where your link-building time is best spent. Read more
Inbound links are essential to any SEO strategy. They help refer traffic and build authority around your domain. Read more
The internet by nature is a fast growing medium. It’s been rapidly evolving ever since it was first conceived. So it shouldn’t surprise anyone that a relatively young industry such as SEO is also in a constant state of evolution.
SEO constantly evolves– it has been a hot topic in the industry for a while, with SEOMoz adopting the term “inbound marketing” and creating Inbound.org, combined with rumours that will be dropping SEO from their brand, becoming simply Moz. All this hype from certain thought leaders (no names mentioned) have spread like a virus among the industry.