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Today saw the final ever Linklove conference and we were there to send it off in style with the Distilled team and another fantastic line-up of speakers including Rand Fishkin, Ade Lewis, Wil Reynolds and Ian Lurie. And boy did the conference go out with a bang!
Search Engine Optimisation is not the same game it was two years ago and evolves at rapid pace. Without the knowledge, skills and drive to keep informed and up-to-date, SEO’s can quickly become behind with the times.
2012 saw an avalanche of updates to Google’s algorithms, and I don’t expect 2013 to be any different. Many websites were caught out and penalised for SEO tactics that at one time would have been commonplace and successful. Following this huge crack down on any ‘unnatural’ optimisation activity many site owners and SEOs have been left thinking about how to avoid being penalised in the future. In essence, ‘future proofing’ your SEO.
Following recent updates, most notably the Penguin update, Google seem to really be clamping down on sites that are manipulating the search engine results and benefiting from unnatural links. This was also an effort to reward websites that created really good quality and useful content, the type of content that Google wants to rank highly to improve their search results. Read more
This month Google updated their all-important Webmaster Guidelines and in particular they gave more information on weak link schemes to avoid. Have you bought links in the past? Is your backlink profile outdated? Are you unsure what really makes a good quality link? If your answer is yes to any of these questions, I would suggest reviewing the latest guidelines.
It’s an easy thing to forget, but the web is exactly that; a massive, ever expanding web of pages tied together by links moving in and out of them. Inbound links from authoritative external sites are the Holy Grail, but the web is meant to be an altruistic entity, you are meant to give in order to receive. Here, my quest is to speak up for the cause of the not so sexy but oh so noble outbound link, before registering outbound.org…
Something that has plagued the world of SEO for years is the use of negative publicity. Whether it’s to secure strong backlinks or to just generate a bit of online buzz, people have used negative publicity for years. However, more often than not, it never quite works out as expected, not in the long run anyway.
The travel sector has been one of the fiercest online marketing battle grounds for some time. You can either put your tin hat on and wait for the dust to settle (that’s not going to happen I hope you realise. Ever.) or you can take advantage of the opportunities the web has and flourish.
As things currently stand, search engines rely on a tallying of links to determine how strong a website is. Whilst there are ways of measuring the relative strength of each link; the intention (negative or positive) and how it was created (naturally or paid) is still something of a mystery. This creates confusion amongst the algorithms and occasionally leads to poor results.